What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Comms challenges, DE&I, outsourcing  Spotlight: The crying CEO Quick News & Quick Takes: Gen Z's social media shift Quick News & Quick Takes: Content helps B2B buyers Quick News & Quick Takes: Zero-click content Q&A: Best practices for execs sharing company news on LinkedIn ARTICLES AND LINKS The volume and variety of communications work is shifting, finds 5th annual survey of comms pros LinkedIn/Elizabeth Laukka CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral Gen Z shapes new social media era Teens, Social Media and Technology 2022 Vast majority of B2B buyers say vendor content impacts purchase decision Zero-click content: The counterintuitive way to succeed in a platform-native world FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices