How to Launch and Sell Physical Products - Part 2
Welcome to Part 2 of a highly requested topic - creating physical products! In this episode, Laura shares her experience with the manufacturing and fulfillment process of creating physical products, specifically day-planners. She discusses the decision to manufacture overseas, the challenges of finding a factory in the US, and the process of working with a factory in China. She also talks about packaging and the overall customer experience, as well as the pros and cons of fulfilling orders yourself versus using a fulfillment center. If you're thinking about adding physical products to your business, this episode is full of advice that'll hopefully make the process a little smoother!
Key Topics:
- (01:30) Deciding between domestic and overseas production
- (08:00) Elevating the unboxing experience
- (11:35) The expense of a product sample
- (14:00) The anxiety of international wire transfers
- (17:10) International shipping and customs challenges
- (20:45) Choosing between self-fulfillment and fulfillment centers
- (24:25) Logistical challenges of home delivery for large shipments
- (27:20) Listening to what your audience wants
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