The Learning Lunch - How to keep volunteers motivated and engaged

The DGMT Learning Lunch

Aug 23 2022 • 19 mins

Doing voluntary work carries several benefits for the volunteers themselves, for the organisation hosting them, and for prospective employers. Volunteer work can help young people to gain work experience and explore their passions and strengths. If they volunteer in civil society, they learn about some of the country’s most pressing social issues. There is also a business case to be made for companies to support youth volunteerism.

With more than 250 thousand non-profit organisations registered with the Department of Social Development (DSD), these organisations have the national footprint to upskill young people by making them central to the delivery of programmes. Volunteers working in civil society participate in programme delivery, marketing and even fundraising. So, to meet the social service needs of beneficiaries, it’s important for civil society organisations to understand the needs and motivations of their volunteers to allow for effective knowledge sharing, transfer of skills, and of course, retention of their volunteer complement.

However, keeping volunteers committed and engaged can be a challenge for capacity-strapped NPOs. If they are not paid, what makes volunteers sustain their work? What keeps them motivated?

Researchers have attempted to understand the factors that influence motivation, with most organisational theories beginning with the idea that the key to continued volunteer involvement lies in matching individuals with organisations that can make it possible for them to meet their goals.

In this podcast, we speak to Tiffany Schouw, Programmes Assistant at Action Volunteers Africa (AVA). We also hear from Romy Heldsinger CEO at forgood.co.za – an online platform that connects people to causes. Lastly, we hear from Bulelani Futshane, Programmes National Coordinator at Nal’ibali. We also speak to volunteers about their personal experiences. Each contributor brings a valuable angle to the discussion.

Visit www.dgmt.co.za/keeping-volunteers-motivated-and-engaged to read more and access the takeaway instructions.

The Learning Lunch podcast features three types of episodes: Deep Dives; Nourish & Flourish; and Best Bites.

Each podcast/learning lunch session is structured as follows:
The Main Meal - A ±30-minute podcast
The Takeaways - Instructions for a ±30-minute group reflection based on what you listened to.

To learn more about the work that we do, go to www.dgmt.co.za