Ever wondered how an e-commerce upstart thrives against the big-box giants? Strap in as we take a ride with Mark Cash from iScoot, who illuminates the path from sourcing scooters internationally to establishing a booming business in Australia. Our conversation peels back the layers on what it takes to stand out with exceptional service and expertise, striking the perfect balance between online sales and the gold standard of a physical store presence. Join us as we tackle the bumps in the road, from the logistics of stocking parts and ensuring safety compliance to the craft of curating a strong online presence. In the electric scooter market, where competition is fierce, Mark shares the art of educating customers and the necessity of adapting to unforeseen challenges like soaring freight costs. It's not just about the ride; it's about creating an experience that keeps customers coming back for more, all while navigating the digital revolution of retail.For those with an entrepreneurial spark, this episode is a treasure trove of insights. Our discussion with Mark also delves into the marketing strategies that skyrocketed iScoot's growth, the importance of customer feedback in expanding product ranges, and the anticipation of evolving family-friendly models. Learn how a well-oiled combination of targeted Google Ads, a vibrant social media presence, and genuine customer care can propel a start-up into the limelight and what the future holds for this dynamic sector.

Prepare to unlock the next level of your content creation game as Jasmine Howkins, joins us to unravel the magic of AI in revolutionizing your digital canvas. Her wisdom sheds light on how generative AI is a game-changer in Photoshop, slashing hours of meticulous work with features like generative fill that redefine the bounds of product photography. Imagine automatically perfected images, tailored captions for social media, and the surprising ripples of AI-flagged content on the reach of your digital masterpieces. Our conversation isn't just about the tech—it's a roadmap to marrying AI innovation with your creative instincts, amplifying your content strategy to resonate across the digital sphere.As we shift gears to the sonic layers of podcasting, I'll share my rendezvous with Autopod, the Premiere Pro plugin that's like an intelligent scalpel for audio editing, ensuring your podcast is nothing but lean, engaging storytelling. We'll also peer into the wizardry of Opus Pro, which transforms extensive audio into shareable, brand-aligned snippets that are ripe for viral moments on platforms like YouTube. We're talking about AI that not only comprehends your creative prompts but also fetches the perfect stock video and audio to echo your vision. For those threading narratives in the digital realm, this episode is a clarion call to embrace AI as your trusted sidekick, propelling your content to uncharted territories of excellence.

Discover the transformative power of social media in real estate with our latest Digital Horizons podcast, as trailblazer Andrew Cumming lays out his blueprint for success. Journey with us through Andrew's evolution from a junior agent experimenting with green screens to a digital sensation, captivating audiences with over 50 million views on his luxurious property tours. As he shares the pivotal role of innovation and adaptation in his rise to social media fame, you'll gain invaluable insights into how to build a brand that resonates with a wide audience and stands out in a competitive market.Prepare to be captivated by the art of creating engaging real estate content that hooks viewers from the get-go. Andrew and I dissect the strategy behind his most viral video tours, discussing the importance of those crucial first seconds and how to craft a narrative that not only maintains engagement but also tackles the tricky aspects of real estate, like pricing discussions. You'll come away with an understanding of the delicate balance between maintaining authenticity and pushing the envelope to keep content fresh and shareable across platforms like TikTok and Instagram.Finally, we address the complexities of personal branding within the real estate industry, particularly when one's professional identity diverges from their real name. As the Brisbane agent, Andrew offers a candid look at the challenges and benefits he's encountered by managing a brand separate from his legal identity. You'll find this discussion particularly insightful for anyone looking to forge a strong online presence without losing their personal touch. Connect with Andrew, the Brisbane agent, as he continues to set the bar for digital innovation in real estate.

Unlock the secrets to selecting the perfect digital marketing platforms for your brand with WHD Partnerships Director Lana Hill and me, James Walker. Together, we dissect the nuances of online advertising, focusing on the unique challenges and opportunities presented by Google Ads. We delve into how search volume, competition intensity, and search intent can influence the success of your campaigns and highlight the often-overlooked necessity for businesses to be ready to convert leads into long-lasting customer relationships. Our conversation offers a fresh perspective on cost estimations and the critical evaluation of conversion rates, ensuring that your investment in digital advertising translates into real growth for your business.Dive into the realm of YouTube and display remarketing as we scrutinize the potential for these platforms to enhance brand awareness and retention. With a touch of humour, we discuss the absurdity of QR codes in less-than-ideal places while also stressing the importance of precision targeting and quality video content. If you're looking to crack the code of successful Facebook ads, you won't want to miss our insights on the pre-qualifiers that can make or break your campaign. Lana and I pull back the curtain on what it takes to generate leads on social media with strategies tailored to capture and convert the attention of your desired audience.Lastly, join us as we navigate the strategic use of organic social media and LinkedIn in building meaningful business relationships. Discover how platforms like TikTok and Pinterest can transform your brand presence with visual search engine capabilities. I'll share firsthand the impact of consistent fresh content and the role of SEO in these platforms to elevate your brand's visibility. Whether you're looking to tap into the underutilized potential of Pinterest or refine your LinkedIn strategy, this episode is your guide to making an indelible mark in the digital space.

Discover the transformative power of branding as I engage with Brian Hastings, Managing Director of one of Australia's leading brand agencies, on how top-notch branding strategies can fill your sales funnel and future-proof your business. We tackle the often underestimated long game of brand investment and its critical potency for sustainable market visibility. Brian, with his vast expertise at Nous, shares valuable insights on redirecting marketing budgets from the saturated battlegrounds of performance marketing toward the often overlooked yet essential art of brand development.As our conversation shifts to the vibrant realm of workplace culture, I reveal the trials and rewards of cultivating a thriving environment where employees genuinely desire to be. We dissect the intricate recipe for a high employee Net Promoter Score (NPS), stirring in ingredients like personalized development opportunities, targeted benefits, and the flexibility that today's workforce craves. Brian and I also contemplate the sensitive issue of brilliant but disruptive talents, emphasizing the perseverance necessary to foster and maintain the delicate balance of a positive company culture.Wrapping up our dialog, we confront the modern hurdles of branding from the competitive tug-of-war for talent to the pioneering frontiers of AI in advertising. We spotlight a case study where cutting-edge branding and packaging for veterinary products achieved cost-effective triumph and discuss how personal branding activities strengthen customer trust in an expanding business. As we peer into the horizon of branding's future, Brian and I examine how AI is revolutionizing the creation process and reshaping our approach to campaigns in light of evolving data privacy landscapes. Join us for a journey through the multifaceted landscape where connection, culture, and innovation collide at the crossroads of branding and marketing.

Unlock the secrets to optimising your Google Ads campaigns with the sage advice of Brent Neale. From the overlooked default settings that could be siphoning your budget to the sly automated features that promise much but deliver questionable value, our latest Digital Horizons podcast episode is your guide through the maze of Google Ads optimisation. Brent and I dissect the critical importance of location targeting and why flipping off Google's default suggestions could be the best move you make for your ad efficiency. If you're tired of watching your ad dollars drift into the digital void, then this episode is the beacon you've been searching for.As we navigate the treacherous waters of campaign settings, automated recommendations, and keyword management, you'll understand the distinction between an ad strategy that merely survives and one that thrives. Learn why treating all conversions as equal can mislead your campaign's performance and how to structure your account for maximum control and effectiveness. Whether you're a small business owner taking your first steps into online advertising or a seasoned marketer looking to fine-tune your approach, Brent's expertise, shared in our conversation, is an invaluable resource. Join us and transform your Google Ads from money pits into wellsprings of profit.

Ready to take a deep dive into the future of digital marketing? We're pulling back the curtain on the upcoming 2024 strategies with our guests, Brent Neale, Steph McGrath & Lauren MacDougall from Walker Hill Digital.We unpack the latest developments in Google Ads, including the exciting rise of AI and machine learning, the introduction of Demand Gen campaigns, and the intricate use of different engagement metrics to measure success. We then shift gears to discuss the increasing influence of micro influencers in the marketing sphere and the revolutionary impact of AI in business operations. Can you imagine AI drafting your campaign ideas, summarizing articles, and even optimizing time management through data analysis? We discussed just that and more. As we close the year, we look ahead at the transformative role social media and email marketing will play in the future. With stricter rules from email service providers and social media platforms evolving into search engines, the digital landscape is shifting significantly. We reminisce about our personal experiences with the power of social media recommendations and discuss the benefits of visual content. Finally, we end on a fun note discussing how digital marketing strategies can enhance holiday experiences, such as finding the perfect restaurant while travelling. Stay tuned for more stimulating discussions next year in the captivating world of digital marketing.

Imagine accelerating your brand's growth with a strategic marketing plan that fits into your comfortable budget. That's exactly what you'll learn from this episode of Digital Horizons, where my co-host, Lana Hill, and I chart the course for a successful marketing year in 2024. We'll address one of the most significant challenges businesses face - scaling. We examine the importance of measuring conversion performance and the secret weapon of CRM platforms for tracking ROI. We'll share insights on the power of offline conversions and how you can analyze data to supercharge your campaigns. As we wrap up, we'll dive into a conversation about maximizing your marketing budget for profit and understanding your business's profitability numbers. This will help you identify the precise moment to hit the accelerator and scale up. Join us on this enlightening journey to making informed investment decisions for long-term success.This podcast is brought to you by Walker Hill Digital

Ever dreamt about creating your own personal brand on TikTok? Steph McGrath, our guest for this episode, walks us through her path to building her personal brand from zero. We tackle the real-world challenges, the importance of consistency, and how to juggle tasks such as finding the right editor. Steph's experiences are a gold mine for anyone looking to understand how to manage time, carry out content research, and navigate the terrain of content creation. Not to mention, we discuss how personal brands can be a great asset in enhancing credibility and generating potential inquiries.Moving forward, we put content planning under the microscope, unveiling the key components to successfully building a personal brand on TikTok. We converse about the crucial role of keeping content consistent and setting realistic expectations when it comes to followers and engagement. The fascinating role of AI in content creation also comes into play, as well as the impact of becoming viral on TikTok's algorithm. Finally, we identify two main types of content to produce and provide insights on making content accessible to business owners. Get ready for an episode jam-packed with valuable insights, practical tips, and dynamic strategies for setting up a personal brand on TikTok.

Ever wondered how to navigate the often convoluted world of digital marketing agencies? Look no further! My long-time friend and business partner, Lana Hill, lends her expertise on this crucial subject. With her wealth of experience, we delve into the dark corners and shed light on the red flags that businesses should be aware of when choosing a digital marketing agency.Lana and I pull back the curtain on the hidden costs of working with an agency and the importance of having an experienced team. We reveal a case study of a less-than-ideal agency experience, emphasizing the value of asking the right questions and ensuring a good fit for your business. Our conversation also dissects the difference between an agency that's just a sales machine and one that genuinely cares about its clients. We share tips on pre-qualifying prospective clients, underscore the necessity of setting realistic goals, and highlight the importance of understanding your numbers.In the last segment, we uncover some dubious tactics employed by agencies to maintain clients even when they lack the necessary skills to deliver. We discuss the traps of having one person juggle all campaigns, the hazards of locking contracts, and the importance of reviews and credibility checks in choosing an agency. This episode is a goldmine for any business looking to navigate the intricate world of digital marketing agencies. With Lana's expert insights, we're here to guide you towards a successful digital marketing journey. Tune in – it's a conversation not to be missed!

Are you curious about the power of short-form content and its ability to drive organic growth for your business? Let us take you through an enlightening conversation with Jasmine, a content creator behind some successful short-form content strategies. Her journey from her creative roots to being an expert in short-form content is as inspiring as it is educational. She highlights TikTok, Instagram Reels, and YouTube Shorts as revolutionary platforms for driving organic reach without paid promotions. But remember, she says, consistency in content type and posting frequency is a non-negotiable for success!We also picked Jasmine's brain on planning and editing short-form content for small businesses. She reveals some invaluable tips on optimizing content for SEO, including keyword use, compelling captions, and how to make the best use of tools like Descript. We delve into crafting engaging videos, keeping track of social media trends for explosive growth, and finding effective ways to engage your ideal customer. Through her vast experience in creating organic content for businesses, Jasmine shares her wisdom on these topics. So, buckle up and join us on this enriching journey through the exciting world of short-form content and organic growth. It's time to tap into the power of short-form content to turbocharge your business growth!

Are you looking to generate more revenue while your business operates on autopilot? Then you'll want to join me and digital marketing expert Lauren as we unpack the game-changing benefits of automation. Utilizing platforms like Klaviyo, we dive into how to maximize your marketing strategy through A/B testing for email campaigns.Switching gears, we focus on how your business can optimize automated email flows for a direct revenue boost. We share strategies such as creating dynamic coupons for abandoned cart emails, setting up a welcome flow with a discount incentive, and how crucial it is to capture customer emails at the beginning of their journey. An intriguing discussion on how these elements tie into the abandoned cart flow and the potential for increased customer conversion awaits you.As we crescendo into our final segment, we investigate email automation from a lead generation perspective. We share how businesses can harness platforms like Google Ads to capture emails and engage potential customers. Moreover, we delve into SMS automation and the benefits of a fully integrated sales pipeline. The cherry on top? We discuss how to choose a software that fits your budget and meets your needs. So don't miss out on this insightful episode, packed with practical tips and actionable insights you can apply today.

Have you ever wondered how a simple idea could become a million-dollar e-commerce empire? Meet our guest for today's episode, Jez Hedger, an industry trailblazer and successful entrepreneur behind Bedzy and River City House & Home Co. Our fascinating conversation traces Jez's incredible journey from selling desks during the COVID pandemic to creating Bedzy, a niche-down store and hearing the exciting Shopify Cha-ching sound. As the conversation deepens, Jez unveils the game-changing strategy he used to overcome the challenges and bask in the victories of his e-commerce journey. He provides invaluable advice for budding e-commerce entrepreneurs, all the way from taking the first step to investing in Shopify Plus. With his businesses averaging $1.3 million in monthly revenue, Jez's insights will inspire you to elevate your e-commerce game.In our final segment, Jez gives us a glimpse into the world of digital advertising, sharing his experiences with payment platforms like PayPal and the issues that can arise. The power of diversifying advertising dollars and harnessing platforms like Pinterest and TikTok is also discussed. As we wrap up, Jez gives us some exciting hints about his future plans for expanding his e-commerce stores and offers practical advice on scaling an e-commerce business. Get ready to be blown away by Jez's remarkable e-commerce journey.To learn more about Jez:www.instagram.com/jezhedgerTools discussed in the Show:Chatbase: www.chatbase.ioGorgias: www.gorgias.comA2X: www.a2xaccounting.comUrgency: apps.shopify.com/sales-countdown-timer-barPodcast Sponsor:Walker Hill: www.walkerhill.com.au

Ready to unlock the raw potential of TikTok as an advertising platform? Join us as we crack the code with Holly Wilson, a lead generation maestro who's been making waves on TikTok. We navigate the uncharted waters of TikTok ads, highlight the power of the TikTok pixel, and reveal how small businesses can leverage this platform to reach new audiences in innovative ways. Get ready to be inspired by Holly’s journey, as she conquers the challenges of being in front of the camera and squares off with the ever-evolving TikTok algorithm. You’ll hear her invaluable tips on collaborating with content creators, structuring budgets for campaigns, and the art of keeping ads fresh to prevent viewer fatigue. Plus, Holly doesn’t shy away from the harder topics - she shares how she handles negative comments and turns them around to her advantage. Finally, we get tactical and explore how to run a successful TikTok ad campaign. Holly spills the beans on setting up pixels, defining audiences, and using the TikTok instant form for lead capture. She gives us a peek into her world at Walker Hill Digital, imparting her wisdom on staying up-to-date with the latest trends in digital marketing. So whether you're a TikTok novice or a seasoned pro, this episode is packed with insights and tips that will help you harness the power of this dynamic platform. Tune in, and let's conquer TikTok together!

We're thrilled to welcome Steph McGrath, a mastermind in social strategy and currently reigning at Walker Hill Digital, to share her wealth of knowledge on optimizing your digital marketing for Black Friday. Listen in as Steph takes us along on her inspirational journey from a humble start as a personal assistant to now leading a team of social strategists. She offers a treasure trove of advice on how to maximize your ROI this holiday season, from finding the right content creators to the importance of micro-testing.In the second half of our conversation, Steph uncovers the secret to successful Black Friday campaigns. She generously shares her expert insights into multi-channel campaigns, making the most of small budgets, and the benefits of extending sales. She also emphasizes the significance of preparing for sales early, last-chance orders, and Boxing Day discounts. If you're looking to make the most of your holiday marketing strategy, this episode is not to be missed. Tune in and get ready to elevate your business to new heights this holiday season and beyond.