Ever dreamt about creating your own personal brand on TikTok? Steph McGrath, our guest for this episode, walks us through her path to building her personal brand from zero. We tackle the real-world challenges, the importance of consistency, and how to juggle tasks such as finding the right editor. Steph's experiences are a gold mine for anyone looking to understand how to manage time, carry out content research, and navigate the terrain of content creation. Not to mention, we discuss how personal brands can be a great asset in enhancing credibility and generating potential inquiries.

Moving forward, we put content planning under the microscope, unveiling the key components to successfully building a personal brand on TikTok. We converse about the crucial role of keeping content consistent and setting realistic expectations when it comes to followers and engagement.

The fascinating role of AI in content creation also comes into play, as well as the impact of becoming viral on TikTok's algorithm. Finally, we identify two main types of content to produce and provide insights on making content accessible to business owners. Get ready for an episode jam-packed with valuable insights, practical tips, and dynamic strategies for setting up a personal brand on TikTok.