RampCo is an illustrative case based on my client's work. It explores how a brand launched as a multi-category platform can immediately find its hero UPCs and pivot toward them. The result is a more focused, much faster grower brand consumers now see as a true category expert. And consumers want new brands to be category specialists. Leave the platform innovation for store label brands. They can pull it off because they own the points the distribution and don't care how slowly 800 UPCs move. It's their shelves!


Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com