Startup Confidential

Dr. James F. Richardson

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
Episode 59 - Jeremy Smith on the Future of Brokering Part 1Episode 58 - The Puppet Startup CEOEpisode 57 - Founder Archetypes - The MissionaryEpisode #56 - The Emerging Caste Hierarchy Among FoundersEpisode #55 - Why I Said No to $255K in Work And What You Should Learn From itEpisode #54 - I’ll Commit More Time Once There’s Traction...Episode #53 - Brag About Your Fan List, Not Your Door CountEpisode 52 - Think Like a Scientist, Plan Your ExperimentEpisode 51 - Why Public Firm Alumni Make Such Bad Startup EmployeesEpisode 50 -  Founders Build Businesses. Consumers Build BrandsEpisode 49 -  The Not-So-Secret Weapon to Eliminating Your CompetitionEpisode 48 - Why Startups Fail - with Tom Eisenmann Part 2
Jun 15 2021
18 mins
Episode 47 - Why Startups Fail - with Tom Eisenmann Part 1
99% of business media stories on startups are essentially PR for the startup itself. This makes these stories a one-sided source of information on what it’s like to operate and grow a startup. While there are more and more discussions of mistakes, basically no one at Inc or Entrepreneur or anywhere else really will ever greenlight a debate on this or that failed startup unless, like Theranos, it ended in some massive ethical scandal. Failure is depressing, they say. Not me. This month, I’m honored to bring you the first in a two-part interview with Professor Tom Eisenmann of the Harvard Business School (HBS). He and I chat about themes from his new book Why Startups Fail and how these patterns play out in the world of consumer packaged goods (CPG). In this episode, we discuss what to do when you have little business training, how unit economics evolve differently in CPG vs. tech startups, and how to prevent False Positives by doing just the right pre-revenue research. Since joining the HBS faculty in 1997, Tom has led The Entrepreneurial Manager, an introductory course taught to all first-year MBAs, and launched fourteen electives on all aspects of entrepreneurship, including one on startup failure. Eisenmann has authored more than one hundred HBS case studies, and his writing has appeared in The Wall Street Journal, Harvard Business Review, and Forbes.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
Jun 1 2021
11 mins
Episode 46 – Advertising ROAS and Repeat PurchaseEpisode 45 – Competitive Strategy Formulation for Exponential GrowthEpisode 44 – The Future of Trade ShowsEpisode 43 – Your Product Isn’t Done…SorryEpisode 42 – Don’t Hire Friends as Service ProvidersEp. 41 – The “Death Funnel” - RevisitedEp. 40 – Stakeholders – Distributors