#quickie - Why 95% of Podcast Interviews Are NOT Worth Your Time

Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting

Feb 20 2024 • 7 mins

Getting booked on podcast interviews can build your business. But which ones are the best ones to go on for podcast interviews. If you're wondering how to get booked on podcasts, the first question you really should ask, is "which podcasts are worth my precious time?" Because not all of them are. In this episode of Communication Queen Podcast, Kimberly Spencer, breaks down the qualifications for ensuring that you get booked on podcast interviews that are worth your time. https://www.communicationqueens.com/podcast

She stresses the importance of podcast activity and distribution, sharing a story of a wasted guest effort on an undistributed episode. The agency's criteria for podcast selection are discussed, with an emphasis on recent episode distribution. Kimberly concludes by inviting listeners to connect for tailored guest podcasting strategies.

Get Your $100K Profit from Guest Podcasting Plan here: https://www.communicationqueens.com/book-your-100k-profit-from-podcasting-plan

Join our next FREE Podcast Party to connect with podcasters + potential podcast guests. 90% of our attendees end up getting booked on at least 1 podcast! https://www.communicationqueens.com/prosperity-purpose-podcasting-party

What You'll Learn in this Podcast:

  • Importance of choosing the right podcasts for guest appearances
  • Identifying the 5% of podcasts worth considering
  • Coaching on sharing transformation stories effectively through podcast interviews
  • Specialization in increasing brand awareness and bottom line through guest podcasting
  • Criteria for selecting podcasts, including recent episode distribution
  • Significance of podcast distribution for visibility and audience reach
  • Cautionary tale about a podcast interview not being distributed
  • Qualifying criteria for selecting podcasts
  • Encouragement to stand out and be heard through strategic podcast appearances
  • Invitation to schedule a call for personalized guest podcasting plan

Links + Mentions:

Moments of Note:

The importance of choosing the right podcasts (00:00:00)
Kimberly Spencer discusses the significance of selecting the right podcasts for guest appearances.

Why 95% of podcasts aren't worth your time (00:01:10)
A breakdown of why most podcasts may not be beneficial for business owners and the potential risks involved.

The essential qualifiers for podcast selection (00:02:20)
Explaining the key qualifiers used by the agency to determine the top 5% of podcasts worth considering for guest appearances.

Criteria for podcast distribution and exceptions (00:03:25)
Detailed criteria for podcast distribution and exceptions made for seasonal podcasts with a track record of production.

The impact of podcast distribution on visibility (00:04:26)
Emphasizing the importance of podcast distribution for increasing visibility and reaching a wider audience.

Promotion of a planning call for guest podcasting (00:05:19)
Encouraging service-based entrepreneurs to book a planning call for crafting a strategy to get booked on top podcasts.

Closing remarks and call to action (00:06:16)
Encouraging listeners to subscribe, leave a review, and share the episode, and promoting the agency's social media and website.