What podcasts should you be targeting to get booked on as a guest? If you're an entrepreneur do you target entrepreneur podcasts? Or, do you target the podcasts your ideal customer is listening to?

In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the importance of choosing the right podcasts for guest appearances to effectively reach one's ideal clients. She advises service-based entrepreneurs to avoid limiting themselves to industry-specific shows and instead to appear on podcasts that their potential clients are likely to listen to. Kimberly emphasizes understanding the customer's journey and building long-term relationships with podcasters to become a valuable resource for the target audience. The episode focuses on strategic podcast guesting and leveraging storytelling to connect with and influence the right listeners.

Take action, book your $100K Profit from Guest Podcasting Planning Call: https://www.communicationqueens.com/book-your-100k-profit-from-podcasting-plan

Get booked on 1-3 podcasts in 1.5 hours! Join our next Purpose, Prosperity, Podcasting Party (It's FREE!): https://www.communicationqueens.com/prosperity-purpose-podcasting-party

What You'll Learn in this Episode

• Importance of targeting the right podcasts for guesting
• Mistakes made by service-based entrepreneurs in appearing on podcasts
• Consideration of ideal client avatar's journey in podcast targeting
• Building relationships with podcasters for long-term connections
• Reevaluating podcast guesting strategy
• Power of storytelling and communication strategies
• Reaching ideal clients effectively
• Influence and income through transformation stories
• Aligning with ideal clients' interests and journey
• Impacting the lives of the target audience

Links + Mentions:

• "Podcasting Guesting Strategy": "00:00:30"
• "Web Designer Podcasts": "00:01:15"
• "Divorce Podcasts": "00:02:21"
• "Marital Health Podcasts": "00:03:27"
• "Ideal Customer Avatar": "00:04:39"
• "Solopreneur Struggle Podcasts": "00:07:07"

Moments of Note:

Welcome to the Communication Queens Podcast (00:00:05)
Introduction to the podcast and its purpose, offering coaching on sharing transformation stories for visibility and influence.

Targeting the Right Podcasts (00:00:30)
Discussion on the importance of targeting the right podcasts to reach ideal clients effectively, with examples and strategies.

Meeting Ideal Clients Where They Are (00:01:15)
Exploring the significance of choosing podcasts where ideal clients are present, with examples for different service-based entrepreneurs.

Understanding the Client's Journey (00:02:21)
Emphasizing the importance of understanding the client's journey and meeting them at the right point through podcast guesting strategies.

Building Long-Term Relationships with Podcasters (00:05:57)
Highlighting the significance of building long-term relationships with podcasters for effective client referrals and guiding potential clients.

Conclusion and Call to Action (00:07:50)
Closing remarks, encouraging subscription, reviews, and sharing, and highlighting the power of storytelling and communication strategies.