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How can business act with purpose?

Forces for Good

Oct 11 2022 • 22 mins

“Purpose-driven company.” You've likely heard these words, but what does it actually mean for a company to act with purpose? In the inaugural episode of B Lab’s original podcast, “Forces for Good,” we tackle how growing social and environmental conscientiousness in the business community has led many companies to rethink their mission and become increasingly accountable for impact beyond return on investment for shareholders—including how their processes and output affect workers, customers, communities, and the environment. In this episode we answer:

  • What does it mean for a business to “act with purpose?”
  • What mechanisms do successful purpose-driven companies use?
  • How do we move beyond buzzwords to create an economy that acts in accordance with stakeholder governance?

Guests include:

Gail Bradbrook, Founder, Extinction Rebellion

Anthea Kelsick, Former Co-CEO, B Lab U.S. & Canada; Senior Advisor, Novata

Dan Osusky, Head of Standards & Insights, B Lab Global

Alain Sylvain, Co-founder and CEO, SYLVAIN

Learn more about B Lab at

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