In this impactful episode, host Xavier Mercado engages in a profound conversation with special guest J Matt, an entrepreneur and social media coach. J Matt shares a wealth of knowledge and personal anecdotes, particularly targeting aspiring entrepreneurs in the city. He emphasizes the power of networking and recounts personal stories of navigating the challenges of self-employment. Moreover, J Matt delves into the intricacies of maintaining authenticity across various social media platforms, offering valuable insights for listeners seeking to establish their online presence. Amidst the discussion, J Matt sheds light on the importance of discipline, drawing from his own experience with ADHD. His candid exploration of the struggles and triumphs of entrepreneurship provides listeners with a genuine perspective on the journey to success. Xavier resonates with J Matt's emphasis on self-investment, leading to a meaningful dialogue on avenues for personal growth and wellbeing. Together, they explore initiatives like the 22 push-up challenge, aimed at raising awareness about veteran suicide and promoting mental health advocacy. Furthermore, J Matt shares his journey with hashtag MKE, tracing its evolution from a platform focusing on Twitter engagement to his current role in coaching small business owners and CEOs. His dedication to empowering clients to become thought leaders underscores his commitment to community building and mental health awareness. Through his narrative, listeners gain valuable insights into the strategies and principles driving success in the digital landscape. As the conversation unfolds, Xavier and J Matt delve into the latter's trajectory from his early days at Kiss FM to his efforts in creating opportunities for Milwaukee's local events and creatives. They discuss his future plans, including his unwavering dedication to addressing the stigma surrounding men's mental health. Overall, this episode offers a captivating glimpse into J Matt's journey and the profound impact of his work on both individuals and communities.