SpearHead Conversations Podcast

spearheadconversations

Spearhead Conversations is hosted by a Milwaukee native, and features the very best of Southeastern Wisconsin. As you’ll listen to our podcast you will hear from entrepreneurs, musicians, athletes, artists and more- who all display how they make our community a special place to work, live, and play. read less

Our Editor's Take

SpearHead Conversations Podcast celebrates the city of Milwaukee and the surrounding areas. Xavier Mercado has a genuine love and passion for his hometown. The host believes that Southern Wisconsin has a distinctive culture and people. The pride that residents show for the place is like no other. The potential is even greater. Mercado speaks to influential locals. The host learns about their passion for the region and how they help grow the community.

The podcast host spent most of his life in South Milwaukee. Mercado's family moved there when he was only six months old. The host struggled with addiction in his adult years but decided to stop drinking at 32. His sobriety helped him find his purpose in life as a father, husband, and community leader. Not long after, the host founded SpearHead Conversations to uplift locals who also overcame challenges.

For example, in one podcast episode, Mercado interviews Dani Zingale. She co-owns a salon and plant shop combination on the south side of Milwaukee. The hairstylist speaks about coming up with this unusual concept and how she made it a success. Another episode invites Michael Illie Lafuente for a conversation. He founded ILLIE TINTS, which offers window tinting in Franklin. The business owner has a positive and diligent attitude that can be contagious.

Other interviews include Emmy Award-winner Kyle Olson and multi-platinum music producer Steve Hybicki. The host speaks to people from various backgrounds, ethnicities, and cultures to present all the region offers.

The conversations on SpearHead Conversations Podcast are vulnerable, open, and engaging. The guests reveal their struggles growing up and finding their path. They share the role their hometown played in informing their values. There are also discussions about the strength of the community and how it lifts people. The talks hope to inspire those who live in the community as well as those outside it. They showcase how life is so much better living with a strong support system.

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Society & CultureSociety & Culture

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DJ GEMINI GILLY

DJ GEMINI GILLY

In this episode of Spearhead Conversations, host Xavier Mercado interviews DJ GEMINI GILLY, one of the official DJ’s for the Milwaukee Bucks and a rising star in the local music scene. GILLY shares her journey of breaking barriers in a male-dominated industry, emphasizing the importance of hands-on experience, authenticity, and trusting the process. She recounts pivotal moments, such as learning to DJ on vinyl, receiving mentorship from figures like Mr. New York and DJ Bizon. Her achievements, including performing at Summerfest and opening for artists like SZA and Ja Rule, highlight her dedication to community and representation. GILLY GEMS ONLY event series takes center stage as a platform for promoting diverse music and fostering inclusivity. She also reflects on overcoming gender-related challenges, advocating for women in the industry, and creating safe, welcoming spaces at her events. With a vision to expand GEMS ONLY globally and continue performing at major festivals, DJ GEMINI GILLY inspires aspiring DJs to embrace their unique journeys, learn from setbacks, and stay true to their passions. This episode celebrates resilience, community, and the transformative power of music.

Episodes

DJ GEMINI GILLY

DJ GEMINI GILLY

In this episode of Spearhead Conversations, host Xavier Mercado interviews DJ GEMINI GILLY, one of the official DJ’s for the Milwaukee Bucks and a rising star in the local music scene. GILLY shares her journey of breaking barriers in a male-dominated industry, emphasizing the importance of hands-on experience, authenticity, and trusting the process. She recounts pivotal moments, such as learning to DJ on vinyl, receiving mentorship from figures like Mr. New York and DJ Bizon. Her achievements, including performing at Summerfest and opening for artists like SZA and Ja Rule, highlight her dedication to community and representation. GILLY GEMS ONLY event series takes center stage as a platform for promoting diverse music and fostering inclusivity. She also reflects on overcoming gender-related challenges, advocating for women in the industry, and creating safe, welcoming spaces at her events. With a vision to expand GEMS ONLY globally and continue performing at major festivals, DJ GEMINI GILLY inspires aspiring DJs to embrace their unique journeys, learn from setbacks, and stay true to their passions. This episode celebrates resilience, community, and the transformative power of music.

NIMESH ‘NEMO’ RUPAREL: STORE DIRECTOR OF ANTETOKOUNBROS, FOUNDER OF THE MILWAUKEE SWAP

NIMESH ‘NEMO’ RUPAREL: STORE DIRECTOR OF ANTETOKOUNBROS, FOUNDER OF THE MILWAUKEE SWAP

In this episode of Spearhead Conversations, host Xavier Mercado talks with entrepreneur Nimesh Ruparel, known as “Nemo,” about his inspiring journey. Nimesh shares his pivotal role in Antetokounbros, home of a lifestyle brand created in partnership with the Antetokounmpo family, where he helped design the store and shape its merchandise strategy with a focus on community and legacy. He reflects on his academic path at MATC and UW-Milwaukee, where he earned a marketing degree and an entrepreneurship certificate while balancing fatherhood, work, and education. During this time, he honed his skills in business planning, sales, and marketing. Nimesh also discusses founding The Milwaukee Swap, Wisconsin’s first sneaker convention, which grew from a small Facebook group into a community of nearly 60,000 members. Its 2012 launch event drew hundreds of attendees. Throughout the episode, Nimesh shares insights on overcoming challenges, fostering connections, and building purposeful brands, offering valuable lessons for aspiring entrepreneurs.

EMILY LANDERS: A LITTLE SOMETHING, A LOT OF LOVE

EMILY LANDERS: A LITTLE SOMETHING, A LOT OF LOVE

In this heartfelt episode of Spearhead Conversations, host Xavier Mercado sits down with Emily Landers, founder of A Little Something, A Lot of Love. A mother of three and former teacher, Emily shares how her own miscarriage at 15 weeks inspired her mission to support families experiencing pregnancy loss, miscarriage, and stillbirth. Emily’s “joy bombs”—care packages filled with items like gemstone bracelets, rainbow prisms, and handwritten notes—offer comfort and hope to grieving families. Supported by local businesses and her community, Emily reflects on the overwhelming response to her initiative and the fulfillment she finds in helping others heal. Throughout the episode, Emily discusses the importance of breaking taboos around pregnancy loss and fostering conversations that make grief less isolating. With personal stories and deep empathy, she highlights how her work has brought solace to many, turning her own pain into a source of light for others. Tune in for an inspiring conversation about compassion, community, and finding purpose in the wake of loss.

JOSHUA JONES: FOUNDER/OWNER OF BROKELIFE

JOSHUA JONES: FOUNDER/OWNER OF BROKELIFE

In this episode of Spearhead Conversations, host Xavier Mercado interviews Joshua Jones, founder of Broke Life, about his journey from record-breaking athlete to successful entrepreneur. Joshua shares stories from his high school days in Fresno, where he excelled in football, basketball, and track, earning All-City honors and setting records that still stand today. Joshua reflects on the challenges of leaving college to care for his mother during her battle with cancer and how he later transitioned to basketball in Chicago. His early experiences in sports management and Milwaukee’s club scene helped him develop professionalism and consistency, key traits that shaped his business approach. Now the owner of ‘BrokeLife’ on Milwaukee Street, Joshua has created a space that blends art, culture, and community. Redefining the word “broke” as Building Revenue, Overseeing New Empires, he emphasizes resilience, creativity, and staying true to his values. Joshua offers valuable advice for aspiring entrepreneurs: pursue education, embrace your uniqueness, follow your passion, and stay humble. His story is a testament to turning challenges into triumphs and inspiring others through authenticity.

MELANY VIRUET: CHILDLIKE FAITH

MELANY VIRUET: CHILDLIKE FAITH

In this inspirational and impactful episode of Spearhead Conversations, host Xavier Mercado welcomes Melany Viruet, the creative mind behind Childlike Faith, a brand inspired by her Christian faith. Growing up in a bilingual, Puerto Rican household in Milwaukee, Melany’s journey is one of resilience and purpose, shaped by her family’s support and strong values. Melany describes facing the challenges of self-doubt and balancing personal growth with professional goals. A pivotal moment at a church event gave her the clarity and inspiration to pursue her passion, ultimately leading to the creation of Childlike Faith as a brand that shares her story and beliefs. Since its launch in 2023, Childlike Faith has grown into more than a clothing line; it’s a platform for connection. Through designs that reflect her values, Melany engages her community at vendor markets and online, spreading messages of faith, humility, and resilience. In conversation with Xavier, Melany shares how her brand emphasizes trust, perseverance, and the power of community. By sharing her story, she hopes to inspire others to follow their dreams and navigate their own journeys with faith and purpose.

JESSICA JE’ LOVE: PERFORMING ARTIST, SONGWRITER, ENTREPRENEUR

JESSICA JE’ LOVE: PERFORMING ARTIST, SONGWRITER, ENTREPRENEUR

In Episode Spearhead Conversations, host Xavier Mercado interviews the talented and resilient artist Jessica Je’ Love. From her roots in Indianola, Mississippi, to becoming a key figure in Milwaukee’s music scene, Jessica’s journey reflects hard work and determination. Starting her musical exploration at age of 6 and growing as an artist in community programs like Running Rebels, she forged her path with tenacity and strategic focus. Jessica’s persona, “Pretty Little Beast,” embodies a unique blend of elegance and boldness. Inspired by icons like Aaliyah, Tupac, and TLC, she has developed an authentic style that sets her apart in an often imitative industry. Her growth over the years shows in her refined sound and distinctive brand, which resonates with fans looking for originality and strength. Beyond music, Jessica’s entrepreneurial spirit shines. As a skilled cosmetologist and the founder of Honeymilk Spa, she underscores the value of diversifying skills. Her commitment to understanding the business side of entertainment has allowed her to carve out a niche as both an artist and a businesswoman, inspiring aspiring creatives to build their careers strategically. The episode concludes with Jessica’s dreams of collaborating with industry icons like Kanye West and Beyoncé and her desire to support other artists. Jessica’s story is a testament to perseverance, authenticity, and unwavering belief in her vision, with a promising future fueled by passion and purpose.

ERIAN C.R.: URBAN LATIN ARTIST

ERIAN C.R.: URBAN LATIN ARTIST

In this episode of Spearhead Conversations, we explore the journey of Puerto Rican reggaeton artist Eric Damian Crespo Roman, also known as Erian C.R. Born in Milwaukee and raised in Puerto Rico, Erian returned to Milwaukee, where he developed a deep connection to the city and its vibrant music scene. He credits Milwaukee’s gritty culture with teaching him resilience and helping him reach key career milestones, like performing at Summerfest. Collaboration has been central to Erian’s career. He has worked with various Milwaukee artists and is a strong advocate for unity over competition. Erian believes in the power of artists coming together to create a supportive community, emphasizing that collaboration elevates everyone involved. Influenced early on by family and friends, Erian transitioned from rap to singing, finding his place in the reggaeton genre. Overcoming self-doubt was a significant part of his journey, as he pushed past insecurities to carve out his unique sound and voice within the genre. This resilience has been a defining aspect of his growth as an artist. Rather than chasing massive fame, Erian focuses on creating meaningful music that resonates. His goal is to become a respected figure in reggaeton, building a legacy based on authenticity and dedication. His journey reflects a deep passion for his community and a vision for a lasting impact in the music world.

IAN BENNETT: CAPTAIN OF MILWAUKEE WAVE, FOUNDER OF IB26 FUTBOL ACADEMY

IAN BENNETT: CAPTAIN OF MILWAUKEE WAVE, FOUNDER OF IB26 FUTBOL ACADEMY

Ian Bennett’s journey is one of resilience, hard work, and dedication to his sport and community. Born and raised in Hamilton, Ontario, Bennett overcame challenges like asthma to excel in soccer and football, ultimately attending Marian University in Indiana, where he balanced athletics and academics, earning a degree in sports management. Bennett’s professional career took off when he was drafted by the Charleston Battery, but early setbacks taught him the value of perseverance and focused guidance. His commitment led to a 19-year career with several teams, including a distinguished tenure with the Milwaukee Wave since 2009. Outside of professional soccer, Bennett gives back by running IB26 Futbol Academy, a facility offering youth training programs, funded in part by his clothing line and partnerships. His passion for arena soccer matches his fast-paced style, and he draws inspiration from his parents’ work ethic, leading by example as the Wave’s team captain. In Spearhead Conversations, Bennett shares his journey, highlighting his pride in the Milwaukee community and his drive to mentor young athletes. Host Xavier Mercado expresses gratitude for Bennett’s insights and the positive impact of his story.

MARTIN MOORE JR: CONTENT CREATOR

MARTIN MOORE JR: CONTENT CREATOR

In this episode of Spearhead Conversations, host Xavier Mercado welcomes Martin Moore Jr., a content creator, radio host, and creative force. Known for his varied career as a mechanic, photographer, vlogger, and podcast host of “Said No One Ever,” Martin shares his journey from aspiring carpenter to mechanic, and finally to content creator, fueled by a passion for photography and storytelling. Martin reflects on how a creative rut in 2004 led to daily vlogging on YouTube, which revived his creativity. He highlights his commitment, even wearing the same outfit for five years to simplify decision-making. His story reveals his dedication, time management, and passion. He mentions his work with Milwaukee’s Koss Corporation, connecting his local roots with their role in audio innovation. The episode covers personal milestones, such as traveling to all 50 states with his wife, and his radio career, which began with an invitation from Steve Scaffidi at 620 WTMJ. Martin offers insights on productivity, personal growth, and the value of authenticity, advising aspiring creators to focus on passion. Prepare for the energy to unravel Martin Moore Jr. is upon us!

ROGER GONZALES JR: GONZALES VISUALS

ROGER GONZALES JR: GONZALES VISUALS

In this episode of SPEARHEAD CONVERSATIONS, host Xavier Mercado sits down with Roger Gonzales Jr., founder of Gonzales Visuals. Raised in Waukesha with a stint in Texas, Roger has transformed a challenging upbringing into a story of entrepreneurial success. He shares his journey from feeling like an outcast in school to discovering his passion for videography and launching his business. Originally called “Key Diversions,” he rebranded to Gonzales Visuals in 2018, capturing Milwaukee’s culture and collaborating with local artists. This episode highlights Roger’s personal and professional life, his grandmother’s influence, and the balance between fatherhood and entrepreneurship. Roger discusses his transition from a stable 9-to-5 job to the risks and rewards of running his own business, Roger’s story is one of perseverance, community, and passion. Tune in to hear about his early days in a metal band, touring with Bone Thugs-N-Harmony, and the lessons he’s learned in pursuing his dreams. Whether you’re an aspiring artist or an established entrepreneur, Roger’s insights on creativity and growth are sure to inspire.

JAPHET BANDA: IM SO MKE

JAPHET BANDA: IM SO MKE

In this inspiring Episode of Spearhead Conversations, host Xavier Mercado speaks with Japhet Banda, founder of “I’m So MKE” and a graphic designer from Milwaukee’s inner city. Growing up as one of twelve siblings, Japhet used art to express himself, even reimagining Dragon Ball Z characters as Black. Though he initially aspired to be a chef, advice from his father led him to pursue graphic design, a more stable career path. After earning a degree from Milwaukee Area Technical College (MATC), Japhet faced challenges entering the job market but remained resilient. In 2021, he launched “I’m So MKE,” a brand focused on mental health, women’s empowerment, and community impact, often offering free design services for social causes. His dedication to using his art for advocacy has become central to his work. Japhet’s journey is one of perseverance, teaching himself design skills and building a career despite early doubts. His work ethic, shaped by his experiences in the service industry, emphasizes community engagement and personal growth. His mantra, “Create and Inspire,” reflects his mission to leave a lasting impact through his designs. In this episode, Japhet shares the lessons and challenges he’s encountered, highlighting the importance of vision, community, and staying true to his purpose. His story is an inspiring testament to self-belief and persistence.

FRANK FLORES: WORLD CLASS TATTOO CO.

FRANK FLORES: WORLD CLASS TATTOO CO.

Frank Flores founder of ‘World Class Tattoo Co.’ exemplifies perseverance, passion, and entrepreneurial spirit. Raised in Milwaukee’s South Side, his childhood was marked by instability, but his love for art emerged early, nurtured by a family friend. His artistic journey truly began when he was introduced to graffiti and the bold colors of the hip-hop era, eventually finding his calling in tattooing. At just 11 years old, Frank received his first tattoo from local artist Albert Gonzalez, igniting a passion that would shape his future. Despite financial struggles, Frank remained dedicated, perfecting his craft by tattooing from home and gaining experience in various shops. Specializing in custom photorealism and black-and-gray tattoos, Frank is known for creating a welcoming, family-like atmosphere. He particularly focuses on memorial tattoos, which provide comfort and healing to his clients. Frank’s story is one of resilience and determination. He believes in transforming hardship into opportunity, balancing his personal and professional life with a strong work ethic. Despite facing the challenges of being a felon and lacking a college degree, Frank’s journey proves that with persistence and hard work, obstacles can be overcome.

AUSTIN RUMBERG: RUMBERG AUTO

AUSTIN RUMBERG: RUMBERG AUTO

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Austin Rumberg, a rising entrepreneur in Milwaukee who's turning heads with his auto detailing business, Rumberg Auto. Austin shares his inspiring story, from his roots in San Francisco to discovering his passion for cars through his father’s influence, and how that led him to launch his own business after working at elite dealerships like Mercedes-Benz and Porsche. Austin dives into the challenges he faced transitioning from an employee to the owner of a growing business, revealing the tough lessons learned along the way. He talks about the grit it takes—long hours, unmatched attention to detail, and a commitment to delivering quality service. He also shares behind-the-scenes insights into his daily operations, client interactions, and what’s next for Rumberg Auto. Full of passion and perseverance, Austin’s journey is sure to inspire both budding entrepreneurs and car enthusiasts. Tune in for a dynamic conversation about overcoming obstacles and building a business from the ground up.

KORBEL JORDAN: LL COOGI

KORBEL JORDAN: LL COOGI

In this episode of SPEARHEAD CONVERSATIONS, host Xavier Mercado interviews battle rapper Korbel Jordan also known as LL Coogi. Born and raised on Milwaukee's North Side, LL Coogi shares his journey from humble beginnings to international success. He discusses his career beyond rap, including merchandise and fan engagement, and stresses the importance of persistence, ignoring naysayers, and chasing dreams. LL Coogi reflects on pivotal career moments, such as his battle with Arsenal and being the first to headline in Nigeria. He also shares advice for aspiring artists, particularly from inner cities, and talks about future ambitions in acting, writing, and voiceover work. Listeners will hear about his travels to places like London, Nigeria, and Canada, various places he plans to visit as well, and memorable interactions with figures like Wu-Tangs very own RZA. The episode offers an inspiring mix of personal stories and career insights from a rising star in battle rap.

ZONK ROLAN: LATIN ARTIST

ZONK ROLAN: LATIN ARTIST

In this electrifying episode, host Xavier Mercado dives into an inspiring conversation with Zonk Rolan, a dynamic Latin artist from Milwaukee. Born in Las Piedras, Puerto Rico, Zonk takes us on a thrilling journey from his childhood move to the U.S. at ten, to his unstoppable rise in the punk rock scene. With a fearless, spontaneous approach to music, Zonk passionately reveals the importance of capturing raw, unfiltered inspiration. His Boricua roots pulse through his sound, infusing his music with an unmistakable energy that speaks to his heritage. The episode explores Zonk's multifaceted career, from his energetic beginnings as a hype man for rapper Denny Lanez to his fearless experimentation across genres like spoken-word, rap, and reggaeton. He proudly introduces "Raeggeton" (Rage Reggaeton), a fiery subgenre he created, and opens up about the challenges of chasing his artistic dreams while navigating limited resources. Zonk's reflections on personal growth, creative collaborations, and his aspirations to have worked with legends like Willie Colón are nothing short of inspiring. With insights into his latest project, 'Ya Me Canse Pero No Me Quite', this episode is an exhilarating deep dive into the power of culture, music, and relentless passion.

Elizabeth Kay: Radio/TV Host, Communication Coach

Elizabeth Kay: Radio/TV Host, Communication Coach

In this energetic episode of Spearhead Conversations, Elizabeth Kay joins host Xavier Mercado for a compelling discussion about her journey, career, and the lessons she's learned along the way. Known for her prominent role in the 'Elizabeth and Radar Show’ on 99.1 The Mix, Elizabeth offers listeners an inside look at what makes her a beloved figure in Milwaukee, delving into both personal and professional aspects of her life. Elizabeth emphasizes the importance of empathy and understanding others as the true essence of charisma and connection. She believes that genuine care and effort to understand different perspectives are crucial in bringing people into conversation. Creating a legacy and embracing growth, that has impacted and resonated with listeners across Milwaukee and Southeast Wisconsin Balancing her public persona with her private life, especially regarding her family and friends' privacy, is one of the challenges Elizabeth candidly discusses. Her deep love for Milwaukee is evident as she attributes much of her success to the community's grit and caring nature. She reflects on the resilience she built through personal tragedies and how these experiences have shaped her path. Throughout the episode, her enthusiasm for radio and commitment to her audience shine, offering inspiration to fans and aspiring media professionals alike.

RICK TAYLOR: CONTENT CREATOR, RICK TAYLOR ENTERTAINMENT

RICK TAYLOR: CONTENT CREATOR, RICK TAYLOR ENTERTAINMENT

In this episode of Spearhead Conversations, host Xavier Mercado talks with Rick Taylor, a content creator from Milwaukee with deep ties to the city's culture and creative scene. Rick shares his journey from a young music enthusiast to becoming a prominent figure in Milwaukee's podcasting industry. He recounts his early musical influences, inspired by his father's diverse taste. Rick has written music as well as performed, it’s rooted in his very being. Rick's creativity extends beyond music, having ventured into video production and scriptwriting in middle school. He expanded his skills by contributing to music videos and creating notable projects like Slap City and The Muffin Man. Influenced by filmmakers like Tyler Perry and Ice Cube, Rick prefers writing drama scripts based on real stories. Between 2020 and 2022, he transitioned to podcasting, where his show quickly gained popularity for its positive message and welcoming energy. Rick discusses the importance of energy, passion, and audience engagement, which have been crucial to his success. He expresses pride in Milwaukee and prioritizes personal connections over popularity when selecting guests for his show. He also shares insights into his creative process and offers advice for aspiring entrepreneurs and young people to follow their passion and start where they are. Xavier and Rick reflect on their mutual support and the positive reception from Milwaukee's community, highlighting the city's vibrant culture and momentum toward progress. As the episode wraps up, Rick shares his vision for taking his podcast global and attracting larger artists, solidifying his role in Milwaukee's creative landscape

TAVARIS SMITH: COMEDIAN

TAVARIS SMITH: COMEDIAN

In this episode of Spearhead Conversations, host Xavier Mercado chats with Milwaukee comedian Tavaris Smith, who uses humor as a bridge and balm in life. Tavaris shares how he turns social media criticism into comedy, using it as a therapeutic outlet while highlighting the importance of understanding different perspectives for mental health. The conversation takes listeners through Tavaris' journey performing across cities, showcasing the universal power of laughter. He also shares his aspirations, emphasizing the importance of taking leaps of faith to achieve dreams. Packed with anecdotes from his comedy career—like his start at the Comedy Cafe, dealing with hecklers, and an embarrassing moment at the Ice House in Pasadena—Tavaris discusses his authentic, conversation-based comedy style and influences such as Dave Chappelle and Bill Burr. Tavaris and Xavier also explore the challenges of societal expectations, offering insights on using comedy for personal expression. Xavier wraps up by celebrating Tavaris' impact on and off the stage. Embark on this lively conversation full of humor, honesty, and valuable life lessons from Milwaukee’s very own Tavaris Smith!🔥

KAIYISSA AMBRIZ: CALLA AND ASHER

KAIYISSA AMBRIZ: CALLA AND ASHER

In this captivating episode of Spearhead Conversations, host Xavier Mercado chats with Kaiyissa Ambriz, owner of Calla (Kya) and Asher, a thriving charcuterie business. Raised in Milwaukee, Wisconsin, Kya shares her journey from a free-spirited childhood to discovering her passion for culinary arts. Influenced by her Mexican heritage and her father's entrepreneurial spirit as the owner of Milwaukee's first taco truck, Kya attended culinary school at MATC. Despite challenges, she emerged with a renewed sense of purpose. Inspired by the artistic nature of charcuterie, she launched Calla and Asher, starting with Mexican-inspired snack boxes and expanding to larger displays and party favor boxes, gaining rapid popularity. Kya discusses promoting her business through authentic social media, personal branding, and engaging with her audience. She highlights the support from the Milwaukee community and the importance of participating in farmers' markets. Reflecting on milestones, including travel opportunities, she receives praise from Xavier for her courage. Looking ahead, Kya aims to expand her workshops, host events, and create a community space for youth. She advises aspiring entrepreneurs to seize opportunities and overcome fear. This episode is a testament to her passion, determination, and the power of pursuing one's dreams while staying true to one's roots.

JOEY DEE: VIDEOGRAPHER, KABRON FILMS

JOEY DEE: VIDEOGRAPHER, KABRON FILMS

This week on Spearhead, the energy is out this world! Host Xavier Mercado sits down with the multifaceted Joey Santiago also known as Joey Dee, a man of many talents and experiences. Joey, who has lived in both Milwaukee and Chicago, shares his journey from a struggling high school student to a successful entrepreneur. His story is a testament to resilience and the power of continuous learning. Joey Dee has made a name for himself in the music, fashion, and aviation industries. From serving as an infantryman in the military to becoming an accomplished videographer and photographer, Joey’s career spans multiple fields and continents. He discusses his passion for the creative process, particularly in videography, emphasizing the significance of color correction and a personal touch in his work. Throughout the episode, Joey talks about his experiences traveling and highlights his involvement with Kabron Clothing, an urban streetwear brand embraced by major artists in music videos. One of the central themes of the conversation is Joey's understanding of helping our youth through educational programs in photo, video, and audio engineering. He believes in the importance of sharing knowledge to keep these art forms alive and relevant. Joey also shares his insights on overcoming failure, continuous learning, and self-belief in achieving success. Joey is a true inspiration, demonstrating that through hard work and dedication, anything is possible.