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Time-stamped show notes:

• [00:00:30] Intro
• [00:01:23] My story about influencers vs. actual revenue
• [00:02:56] Influencer income survey data
• [00:04:13] Strategic social media use
• [00:04:30] Educational vs. experiential content
• [00:06:19] Build your business, not just your following
• [00:06:33] Social media as a support tool – my newsletter example
• [00:08:53] Wrap-up, final thoughts