Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on.

But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well.

It can highlight ways you can improve your messaging or your products. It can give you hints on how to expand or deepen your product line. It can show you where you should be spending your time and allocating your resources.

Tune in to hear my favorite ways to uncover customer insights, how to actively collect more, and how to decide what to take action on and what to ignore.

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