eCommerce Badassery

Jessica Totillo Coster

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com read less

199.  Shift This in Your eCommerce Marketing Strategy for Better Results
2d ago
199. Shift This in Your eCommerce Marketing Strategy for Better Results
Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how!   What You'll Learn:  A focused strategy to simplify your marketingHow you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197   160. How to Deal With Conflicting Advice from "Experts" http://ecommercebadassery.com/160   Links Mentioned The Lounge eCommerce Membership https://bit.ly/3TqGNHy   Strategy Calls https://ecommercebadassery.com/ecommerce-help/#strategycalls Show Notes & Transcript http://ecommercebadassery.com/199 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
198. [BIZ BITE] How can I Split Test Offers on My Klaviyo Pop-Up
1w ago
198. [BIZ BITE] How can I Split Test Offers on My Klaviyo Pop-Up
A/B or split testing is an important marketing practice to help you optimize your efforts and improve your results.  And while testing subject lines and content inside emails is a great first step, did you know you can also test the offer on your pop-up?  In today's episode, I walk you through how to do this on the Klaviyo email platform.  Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/198 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
197. What to Do When Business Feels Hard, You Feel Stuck, or You’re in a Rut?
Jan 31 2023
197. What to Do When Business Feels Hard, You Feel Stuck, or You’re in a Rut?
Hit a rough patch in your business? Feeling stuck, overwhelmed, or like business is hard?  If you're feeling any of these things... you are not alone! Today's episode was inspired by a conversation with an eCommerce biz friend who was feeling all of these things!  What You'll Learn:  A 5-Step process you can work through to get unstuckHow we used the data to strategize her next stepsHow we prioritized those next steps based on the needs of her business and the complexity of each initiative Links Mentioned The Lounge eCommerce Membership https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/197 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
196. [BIZ BITE] Should I Be Concerned About TikTok & My Privacy?
Jan 26 2023
196. [BIZ BITE] Should I Be Concerned About TikTok & My Privacy?
There is A LOT of chatter on the Internet right now about the safety of TikTok and the data it collects on its users.  A lot of eCommerce business owners are wondering if they should be on TikTok or not based on these concerns. Tune in to hear my two cents. Links Mentioned TikTok’s Privacy Policy https://www.tiktok.com/legal/page/us/privacy-policy/en   TikTok’s Data Collection Policies https://foreignpolicy.com/2023/01/12/tiktok-security-concerns-china-european-union-social-media/   The Bill to Ban https://www.lawfareblog.com/new-bill-proposes-banning-tiktok-us   Schools & Universities Banning TikTok https://theconversation.com/dozens-of-us-schools-universities-move-to-ban-tiktok-197393   State Government Restrictions https://www.cnn.com/2023/01/16/tech/tiktok-state-restrictions/index.html   TikTok Heating Button https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/   Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/195 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
195. 12+ Things to Automate in Your eCommerce Business
Jan 24 2023
195. 12+ Things to Automate in Your eCommerce Business
eCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be. Tune in to hear 12+ ways you can automate your eCommerce business starting now. Important links   ManyChat DM Automation Platform http://ecommercebadassery.com/manychat   Gatsby Influencer Marketing Platform http://ecommercebadassery.com/gatsby   Design Packs: Pre-Designed Shopify Sections http://ecommercebadassery.com/designpacks   Gorgias Customer Service & HelpDesk Platform for eCommerce http://ecommercebadassery.com/gorgias   Shopify Flow Workflow Automation App https://apps.shopify.com/flow   Klaviyo Email Marketing Platform http://ecommercebadassery.com/klaviyo   The Lounge eCommerce Membership http://ecommercebadassery.com/membership   Episodes Mentioned 109. How to Automate Your DMs with ManyChat https://ecommercebadassery.com/how-to-automate-instagram-dms/   84. Identify Micro-Influencers from Your Existing Customer Base https://ecommercebadassery.com/how-to-find-microinfluencers-for-ecommerce/ 143. Must-Have Email Automations https://ecommercebadassery.com/must-have-ecommerce-email-automations/   Get the Full Show Notes eCommerceBadassery.com/195   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
194. [BIZ BITE] What Should I Use as a Post-Purchase Upsell
Jan 19 2023
194. [BIZ BITE] What Should I Use as a Post-Purchase Upsell
One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options.    Tune in to hear how to choose the best products to use in a post-purchase cross-sell.   Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/194 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce Business
Jan 17 2023
193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce Business
Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.  Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.   Links Mentioned What is Omni-Channel Marketing - Klaviyo https://www.klaviyo.com/blog/what-is-omnichannel-marketing   How to Do the Perfect Product Launch https://ecommercebadassery.com/how-to-launch-ecommerce-product/   The Lounge eCommerce Membership http://ecommercebadassery.com/membership   Get the Full Show Notes eCommerceBadassery.com/193   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
192. [BIZ BITE] How Can I Grow My Business if I Don’t Have Money to Invest
Jan 12 2023
192. [BIZ BITE] How Can I Grow My Business if I Don’t Have Money to Invest
When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money?   The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment.    But many early entrepreneurs say they don’t have money to invest - but they also don’t want to wait to catch traction organically... so what do you do?   Other Helpful Links   How to Get Your Product on Store Shelves https://ecommercebadassery.com/how-wholesale-katie-hunt/     How to Use Podcasts to Grow Your eCommerce Business https://ecommercebadassery.com/podcast-marketing-for-product-based-businesses/     How to Get PR Coverage For Your Product-Based Business https://ecommercebadassery.com/pr-for-product-based-businesses/     Public Relations Course for Product-Based Businesses* https://wolf-craft.thinkific.com/courses/how-to-pitch-for-gift-guides?ref=e1b1de     Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/192 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
191. How to Decide What to Do Next in Your eCommerce Business
Jan 10 2023
191. How to Decide What to Do Next in Your eCommerce Business
Data-driven decisions. It's a term you hear a lot, especially from me... but how do you actually go about it?   Tune in to hear how I go through a series of questions and answers to arrive at the best decision for a particular business.   Links Mentioned All the Ways to Grow Your eCommerce Business https://ecommercebadassery.com/grow-your-business-in-2022/   Accomplishing Goals Like an eCommerce Badass https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/   The Lounge eCommerce Membership     Get the Full Show Notes eCommerceBadassery.com/191   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
190. [BIZ BITE] How Should I Analyze & Strategize My Marketing if I Have Multiple Sales Channels?
Jan 5 2023
190. [BIZ BITE] How Should I Analyze & Strategize My Marketing if I Have Multiple Sales Channels?
If you're selling on multiple sales channels in your product-based business, you might be wondering what the best way to analyze your numbers is or how to best strategize your marketing... How do you know where to focus? Tune in to hear how I recommend you look at it so you can make the best decisions for yourself and your business moving forward.  Other Helpful Links 93. All the Ways to Grow Your eCommerce Business https://ecommercebadassery.com/grow-your-business-in-2022/   Join the Lounge https://bit.ly/3TqGNHy   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls     Show Notes & Transcript http://ecommercebadassery.com/190 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
189. 7 Characteristics of 7-Figure Business Owners
Jan 3 2023
189. 7 Characteristics of 7-Figure Business Owners
What does it take to be successful in eCommerce?   With so many different businesses, products, customers, business owners, and variables... there is no ONE right way to grow a 7-figure eCommerce business.   But after working with and talking to so many eCommerce business owners there are 7 common characteristics and habits that the most successful ones have. And this isn't necessarily just about those who were making 7 figures in revenue - because revenue doesn't mean anything without profit and happiness.   Links Mentioned 127.How to Launch a New Product or Promotion in Your eCommerce Business 104. How Many Emails a Week Should You Send 78. How I Got Over my Fear of Live Video 20. Power of the Pre-Launch & How to Thrive in a Crowded Market 186. How to Optimize Your Marketing with Megan Tellez The Lounge eCommerce Membership   Get the Full Show Notes eCommerceBadassery.com/189   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
188. Replay: How to Create a Sustainable Social Media Strategy That isn’t at the Mercy of the Algorithm
Dec 27 2022
188. Replay: How to Create a Sustainable Social Media Strategy That isn’t at the Mercy of the Algorithm
Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad.    Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on.    And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?   Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients.   What You’ll Learn Why eCommerce brands should manage their social media in-house, according to a social media agency ownerWhy hashtags are a waste of timeWhat most of us are doing wrong in terms of content creation and what to do instead.   Links Mentioned Business Facebook Page: https://www.facebook.com/kwcontent Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696 Business Instagram: https://www.instagram.com/kwcontent/ Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/ FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858 Strong Brand Social Express: https://www.strongbrandsocial.com/express Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage   Get the Full Show Notes eCommerceBadassery.com/188   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
187. Replay: How to Create eCommerce Product Pages that Convert with Reese Spykerman
Dec 20 2022
187. Replay: How to Create eCommerce Product Pages that Convert with Reese Spykerman
One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.    So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter. What You’ll Learn What it takes to create a product page that does the selling for youThe common mistakes you’ll want to avoid when creating your product pageThe best way to figure out what words will actually get your customers to buy Links Mentioned ImageOptim for Mac https://imageoptim.com/mac Kraken.io https://kraken.io/ Episodes Mentioned Major Changes Coming to Shopify! https://ecommercebadassery.com/shopify-unite-updates-2021/ Connect With Reese Freebie - Persuasive Product Description Roadmap https://www.designbyreese.com/roadmap/   Website http://designwithreese.com   Read the Full Transcript eCommerceBadassery.com/187   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook   Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
186. Replay: How to Continually Optimize Your Marketing for Business Growth with Megan Tellez
Dec 13 2022
186. Replay: How to Continually Optimize Your Marketing for Business Growth with Megan Tellez
From side hustle to 7 figures in 4 years. Learn how Megan grew her accessory business from scratch and the mindset shifts she had to make to grow her business organically.     Here’s what you’ll learn:  Megan’s #1 piece of advice for growing a successful businessHer biggest mistakes and successes in her business so farThe one thing she resisted most in her business and how it changed things for the better when she finally leaned in   Connect With Megan Save 20% Off Your Entire Purchase with code BADASS   Glass Ladder & Co. Website http://glassladderco.com   Best Selling Bag: The Sarah Laptop Bag https://glassladderco.com/products/the-sarah   Instagram http://instagram.com/glassladder   Facebook Group https://www.facebook.com/groups/glassladder   Read the Full Transcript http://ecommercebadassery.com/186   FREE Resource Library  Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
185. Replay: How to Convert First-Time Website Visitors
Dec 6 2022
185. Replay: How to Convert First-Time Website Visitors
If you’ve been with me for a while you know I talk a lot about repeat customers because it’s easier to convert a repeat customer than it is to get that first sale. But that doesn’t mean we can ignore trying to get new customers. If you’ve been wondering how to convert more new customers, then you’re going to want to hear from today’s guest, Rishi Rawat. Rishi is obsessed with buyer psychology and shopper behavior. As the founder of Frictionless Commerce, he’s spent the last 13 years dialing in his technique to get first-time visitors to convert and has narrowed down the three things every entrepreneur should do to maximize their sales.  Full Episode Shownotes http://ecommercebadassery.com/185   Connect with Rishi Rawat Join Rishi's Newsletter https://www.frictionless-commerce.com/JOIN Connect on LinkedIn https://www.linkedin.com/in/rawatrishi/ Frictionless Commerce Website https://frictionless-commerce.com/   Episodes Mentioned Episode 10: New vs. Repeat Customers Episode 25: The Know, Like and Trust Factor Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
183. How to Convert First-Time Buyers Before the End of the Year
Nov 22 2022
183. How to Convert First-Time Buyers Before the End of the Year
Every eCommerce business has a group of people who follow them on social media or are on their email list, who engage consistently but have yet to make their first purchase with that business.    Hopefully, your amazing BFCM and Q4 marketing plan will inspire those people to buy, but even if December rolls around and they haven’t taken the plunge yet, you still have a chance to make it happen and I’m going to walk you through exactly how to do it!   Episodes Mentioned 83. Smooth Operations in Business & Life During the Holiday Season https://ecommercebadassery.com/smooth-operations-ecommerce-holiday/   109. Automate Instagram List Growth with ManyChat https://ecommercebadassery.com/how-to-automate-instagram-dms/   Links Mentioned ManyChat http://ecommercebadassery.com/manychat     Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
182. [BIZ BITE] Are eCommerce Businesses Still Growing in 2022 or Are They Seeing a Dip in Sales?
Nov 17 2022
182. [BIZ BITE] Are eCommerce Businesses Still Growing in 2022 or Are They Seeing a Dip in Sales?
As the year comes to a close you're likely looking at your numbers to see how things are shaking out. And if you're comparing your numbers to previous years, you might be disappointed.  If you haven't increased your sales in 2022 compared to last year, does that mean your business is failing or you did something wrong?  The good news: probably not. Tune in to hear why and what the difference between your business and the ones that have seen growth are doing differently.    Other Helpful Links 93. All the Ways to Grow Your eCommerce Business https://ecommercebadassery.com/grow-your-business-in-2022/   Show Notes & Transcript http://ecommercebadassery.com/182 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
181. eCommerce Trends 2023: How to Stay Relevant & Compete in the Online Space
Nov 15 2022
181. eCommerce Trends 2023: How to Stay Relevant & Compete in the Online Space
With the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who take it seriously are the ones that are going to win.    Most of what we’re going to talk about today likely isn't going to come as a surprise to you. As I did my research, I saw the same concepts coming up over and over, many of which we have already talked about. But, of course, it all bears repeating because what some of us may have dismissed as a flash in the pan is proving to have staying power, especially as the younger generation takes their position as the biggest spenders.   Links Mentioned Because there were so many articles and statistics referenced in this week's episode please refer to the full show notes for details. Show Notes & Transcript http://ecommercebadassery.com/181 Episodes Mentioned 71. The Anatomy of an eCommerce Product Page https://ecommercebadassery.com/ecommerce-product-pages-that-convert/ 107. The Power of Zero Party Data & Product Recommendation Quizzes https://ecommercebadassery.com/quizzes-for-ecommerce/ 151. Improve Customer Lifetime Value with Machine Learning https://ecommercebadassery.com/improve-retention-increase-customer-lifetime-value-using-machine-learning-with-shanif-dhanani-of-apteo/ 169. Get Your Home Page Holiday Ready https://ecommercebadassery.com/ecommerce-home-page-holiday-ready/ 175. How to Optimize Your eCommerce Site Search https://ecommercebadassery.com/how-to-optimize-ecommerce-site-search/   Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy