eCommerce Badassery

Jessica Totillo Coster

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses. Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business. What We’ll Cover on the eCommerce Badassery Podcast: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest software tools to help you run your eCommerce business like the CEO you are - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. Learn more at eCommerceBadassery.com read less
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Episodes

275. How to Increase Your eCommerce Average Order Value
Apr 16 2024
275. How to Increase Your eCommerce Average Order Value
What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.    Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen. _______ Reconvert Post-Purchase Cross-Sell Get 10% off for life with my affiliate link https://www.stilyoapps.com/reconvert/v1/?scid=VtZFmMOg&ref=eCommerce-Badassery _______ Get the Full Show Notes http://ecommercebadassery.com/275   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
270. How to Think Like a Buyer with Kristin Fisher
Mar 12 2024
270. How to Think Like a Buyer with Kristin Fisher
Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast.  Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease.  I had such a blast talking to Kristin, and I honestly could have talked to her all day long. We both felt like we had found our long-lost biz bestie.  Whether you want to grow your business through wholesale or want to better manage your inventory, there’s something for you to learn in this podcast.    _______ Connect with Kristin Coaching Website: kristinfishercoaching.com Product Website: www.shopbocu.com Free Private Podcast: https://kristinfishercoaching.com/unlocking-faire-private-podcast Buyerside Chat Podcast: https://podcasts.apple.com/us/podcast/the-buyerside-chat-podcast/id1648564568     _______ Full Episode Show Notes http://ecommercebadassery.com/270   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
266. REPLAY Stop Marketing all your Products and Do this Instead
Feb 13 2024
266. REPLAY Stop Marketing all your Products and Do this Instead
Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how!   What You'll Learn:  A focused strategy to simplify your marketingHow you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197   160. How to Deal With Conflicting Advice from "Experts" http://ecommercebadassery.com/160   Links Mentioned The Lounge eCommerce Membership https://bit.ly/3TqGNHy   Strategy Calls https://ecommercebadassery.com/ecommerce-help/#strategycalls Show Notes & Transcript http://ecommercebadassery.com/266 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: http://ecommercebadassery.com/apply   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
264.  Behind the Curtain: Big Wins & Lessons from eCommerce Business Owners
Jan 30 2024
264. Behind the Curtain: Big Wins & Lessons from eCommerce Business Owners
On a scale of 1-10, how alone do you feel in your business?   One of the things Lounge members tell me they love most about the program is being on live calls and in the community with other eCommerce entrepreneurs.    Hearing their stories, experiences, wins, questions, etc. sparks ideas they hadn't thought of on their own and inspires them in their own businesses.    And that's what I'm bringing to you! In the end-of-year survey for the Lounge, there were so many golden nuggets and inspiring stories that I just had to share. Some to get those creative juices flowing, some just so you know you're not alone.    Tune in to hear the biggest lessons they learned last year, the biggest wins and losses they had in their business, and how they might relate to where you're at right now.  _______   The Lounge Membership https://ecommercebadassery.com/membership   Free Resource Library https://ecommercebadassery.com/freestuff   _______   Full Episode Show Notes http://ecommercebadassery.com/264   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
262. Auditing Your eCommerce Tech Stack
Jan 16 2024
262. Auditing Your eCommerce Tech Stack
I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money... But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment.  Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, and what you should consider getting rid of.    _______   The Lounge Membership https://ecommercebadassery.com/membership   Free Resource Library https://ecommercebadassery.com/freestuff   _______   Full Episode Show Notes http://ecommercebadassery.com/262   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
261. Are You Doing Too Many Things?: Year End Review for eCommerce Businesses
Jan 9 2024
261. Are You Doing Too Many Things?: Year End Review for eCommerce Businesses
How many marketing/visibility/sales strategies are you trying to do in your business right now? How many of them are you super confident in that you're going a great job? More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% when she cut out an entire marketing channel.    _______   The Lounge Membership https://ecommercebadassery.com/membership   Free Resource Library https://ecommercebadassery.com/freestuff   _______   Full Episode Show Notes http://ecommercebadassery.com/261   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
260. Utilizing Customer Feedback: Year End Review for eCommerce Businesses
Jan 2 2024
260. Utilizing Customer Feedback: Year End Review for eCommerce Businesses
Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on. But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well. It can highlight ways you can improve your messaging or your products. It can give you hints on how to expand or deepen your product line. It can show you where you should be spending your time and allocating your resources. Tune in to hear my favorite ways to uncover customer insights, how to actively collect more, and how to decide what to take action on and what to ignore.   _______   The Lounge Membership https://ecommercebadassery.com/membership   Free Resource Library https://ecommercebadassery.com/freestuff   _______   Full Episode Show Notes http://ecommercebadassery.com/260   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
259. Your Email Audit & Review: Year End Review for eCommerce Businesses
Dec 19 2023
259. Your Email Audit & Review: Year End Review for eCommerce Businesses
This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you.    First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of the nitty gritty so you know where to focus on improving those results.    I’ve got some additional episodes to support you along the way as well so make sure you check the show notes for those when you’re ready to dive in and do the work, I promise it will make your life a lot easier.     _______   Episodes Mentioned 10. Acquisition vs. Retention: Which is More Important? https://ecommercebadassery.com/acquisition-vs-retention-which-is-more-important/   19. eCommerce Benchmarks to Gauge Your Success https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/   143. Must-Have Email Automations https://ecommercebadassery.com/must-have-ecommerce-email-automations/   167. How to Improve Your Email Marketing https://ecommercebadassery.com/increase-ecommerce-email-performance/   _______   Links Mentioned Klaviyo Badassery https://ecommercebadassery.com/klaviyo-badassery/   Content Badassery https://checkout.ecommercebadassery.com/content-badassery/   The Lounge Membership https://ecommercebadassery.com/membership   Free Resource Library https://ecommercebadassery.com/freestuff   _______   Full Episode Show Notes http://ecommercebadassery.com/259   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy
258. What Metrics Matter: Year End Review for eCommerce Businesses
Dec 14 2023
258. What Metrics Matter: Year End Review for eCommerce Businesses
It’s that time of the year friend. The time where we want to curl up on the couch and watch our favorite holiday movies. Home alone, Christmas Vacation, and Elf are my favorites.. In that order.    But before you completely check out on your business please take some time to reflect on Q4, especially while it’s still fresh in your mind, and for the entire year.   Tune in to hear what metrics you should be looking at to understand the health of your business + where you want to focus for the new year.   _______   Episodes Mentioned 10. Acquisition vs. Retention: Which is More Important? https://ecommercebadassery.com/acquisition-vs-retention-which-is-more-important/   37. My Favorite Way to Track Your Marketing Campaigns https://ecommercebadassery.com/track-the-success-of-your-latest-marketing-campaign/   93. Using Data to Make Business Decisions https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/   _______   Links Mentioned The Lounge Membership https://ecommercebadassery.com/membership   Free Resource Library https://ecommercebadassery.com/freestuff   _______   Full Episode Show Notes http://ecommercebadassery.com/258   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy