In this episode, we will look at how you could beat Twitter using Jobs-to-be-Done. Twitter, of course, has been in the news because Elon Musk has entered an agreement to buy the company and possibly transform it into something else. But what we want to ask is, regardless of what happens with Elon Musk, what would you do to beat Twitter? What is Twitter's real function in the world? Why are people hiring Twitter? If you took the perspective that Twitter was actually a competitor, and you wanted to compete with them and create a different service, how would you go about doing it and could Jobs-to-be-Done give you insights in beating Twitter even after Elon Musk buys the platform? Or it could be a way that Twitter itself could improve?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Twitter:

00:00 Intro to the current state of Twitter with Elon Musk & what "job" does Twitter get done

06:14 What is the customer value of Twitter as a social media platform and is it a successful business currently?

12:16 They key to compete with Twitter using Jobs-to-be-Done and examples of other media company's competition mistakes

21:37 Jared and Jay talk about getting the courage to focus in on one target group for a business

27:19 Jared talks about possibly using Twitter as a B2B service and how that ties into JTBD

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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