PODCAST

How Would You Beat?

thrv

A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by thrv.com for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets. You can listen on YouTube on our JTBD Channel as well: https://www.youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w

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How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?
3d ago
How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?
Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively.  Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out... 👉 Download our JTBD Cheat Sheet for free here:  moments from today's topic on how you would beat Artificial Intelligence & Machine Learning:00:00 Intro to Artificial Intelligence and Machine Learning05:23 Where would AI and ML land on your product roadmap? 08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem 14:29 Is  AI the right tool for speed and accuracy yet?19:33 ML and AI helping the emotion need of the customer26:23 What platform do you choose to build Artificial Intelligence on? Website: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: Jay Haynes on Twitter: Jared Ranere on Twitter:
How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?
3d ago
How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?
Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively.  Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out... 👉 Download our JTBD Cheat Sheet for free here:  moments from today's topic on how you would beat Artificial Intelligence & Machine Learning:00:00 Intro to Artificial Intelligence and Machine Learning05:23 Where would AI and ML land on your product roadmap? 08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem 14:29 Is  AI the right tool for speed and accuracy yet?19:33 ML and AI helping the emotion need of the customer26:23 What platform do you choose to build Artificial Intelligence on? Website: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: Jay Haynes on Twitter: Jared Ranere on Twitter:
How Would You Beat Steve Jobs Using Jobs-to-be-Done?
Jun 20 2022
How Would You Beat Steve Jobs Using Jobs-to-be-Done?
Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today! 👉 Download our JTBD Cheat Sheet for free here:  moments from today's topic on how you would beat Steve Jobs:00:00 Steve Jobs intro and why he was so successful02:35 Steve Jobs' empathy towards customer experience 11:28 Steve Jobs as a creator using Jobs-to-be-Done 15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones  over the years28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs 30:30 Are there opportunities for jobs to get done better without a phone? 33:09 What would Steve Jobs say about the state of technology today? Be sure to subscribe to learn more about JTBD!Website: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: Jay Haynes on Twitter: Jared Ranere on Twitter:
How Would You Beat Netflix Using Jobs-to-be-Done?
Jun 7 2022
How Would You Beat Netflix Using Jobs-to-be-Done?
Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out...👉 Download our JTBD Cheat Sheet for free here:  moments from today's topic on how you would beat Netflix:00:00 Intro to the current state of Netflix 01:40 What "job" is Netflix competing for and who is the competition?11:49 How Netflix could use JTBD to get over their market issues16:49 What "jobs" could Netflix expand to? 21:03 Could Netflix use the metaverse to expand their "jobs" 24:32 How big companies like Netflix can capitalize on big future platform changesBe sure to subscribe to learn more about JTBD!Website: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: Jay Haynes on Twitter: Jared Ranere on Twitter:
How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar
May 18 2022
How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar
Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company? 👉 Download our JTBD Cheat Sheet for free here:  moments from today's topic on how you would beat your roadmapping culture: 00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven 07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions10:20 What are signs that a company has a broken roadmap culture?16:37 Creating customer value 22:52 Building a product for market needs28:45 Validating a feature by emotion can be dangerous34:47 David talks about his experience with Lynda.com and the CEO being customer focusedBe sure to subscribe to learn more about JTBD!Website: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: Jay Haynes on Twitter: Jared Ranere on Twitter:
How Would You Beat Twitter Using Jobs-to-be-Done?
May 2 2022
How Would You Beat Twitter Using Jobs-to-be-Done?
In this episode, we will look at how you could beat Twitter using Jobs-to-be-Done. Twitter, of course, has been in the news because Elon Musk has entered an agreement to buy the company and possibly transform it into something else. But what we want to ask is, regardless of what happens with Elon Musk, what would you do to beat Twitter? What is Twitter's real function in the world? Why are people hiring Twitter? If you took the perspective that Twitter was actually a competitor, and you wanted to compete with them and create a different service, how would you go about doing it and could Jobs-to-be-Done give you insights in beating Twitter even after Elon Musk buys the platform? Or it could be a way that Twitter itself could improve? 👉 Download our JTBD Cheat Sheet for free here:  moments from today's topic on how you would beat Twitter:00:00 Intro to the current state of Twitter with Elon Musk & what "job" does Twitter get done06:14 What is the customer value of Twitter as a social media platform and is it a successful business currently?12:16 They key to compete with Twitter using Jobs-to-be-Done and examples of other media company's competition mistakes21:37 Jared and Jay talk about getting the courage to focus in on one target group for a business27:19 Jared talks about possibly using Twitter as a B2B service and how that ties into JTBDBe sure to subscribe to learn more about JTBD! Website: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: Jay Haynes on Twitter: Jared Ranere on Twitter: iPad Ad: Thompson on Twitter: