In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 - Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done

07:45 - Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy

14:35 Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations

19:00 Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right.

23:31 Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed there

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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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