072 Lessons From Copywriting For 7-8+ Figure Businesses with Anna Iveson

Grow to CEO with Rose Radford

May 29 2023 • 41 mins

In today’s episode, I am joined by the wonderful Anna Iveson. Now… unlike the other guests I’ve had on the podcast, Anna doesn’t run her own business. Instead, her brilliance has taken her into the world of Grant Cardone Enterprises, where she works as his Senior Copywriter (and if you haven’t already heard of him, let’s just say he’s got a pretty big online brand)!

No matter what’s happening in the world, if you can create epic content online, you’ll always be generating demand for your offers. Especially when that copy is going into cold traffic funnels.

That’s why I’m SO excited to have Anna joining me today, as she’s not only the bee’s knees when it comes to copywriting in general… BUT she’s specifically awesome at *cold traffic funnel* copywriting for coaches, consultants and course creators… aka YOU!

In fact, a couple of years ago Anna was helping me create some copy for my business, which I’m pretty confident we’re still using today (that feels pretty darn cool, even if I do say so myself lol!).

So, if you’re ready to learn what successful copywriting consists of for a 7-8+ Figure Business and to get the inside scoop on what working within the realms of Cardone Land is like, you’re definitely going to want to hit that play button, my friend!

What you’ll learn:

  • How Anna went from the corporate world of investment banking to falling down the Alice in Wonderland online world rabbit hole

  • Why Anna pivoted from the *launch model* copywriting to cold traffic copywriting and the rewards she’s reaped from doing so

  • What a cold traffic funnel is and HOW to pick the type of funnel that best serves you and your business

  • The lowdown on what you should include in your funnel if you’re selling a high ticket group coaching program (we’re talking PLF Funnels, survey funnels, lead magnet funnels… the whole shebang!)

  • Why including a cold traffic funnel within your business is a *MUST* - especially if you’re looking to maximise your output, whilst minimising your input and not completely burning yourself out

  • The breakdown of how Anna, a mother of three from Harrogate ended up ghostwriting for Grant Cardone and what working for this insanely successful man is really like

  • The key things that have shaped Anna into the EPIC copywriter that she is today (we’re talking actionable steps that you can immediately start doing to level up your own copywriting skills)

  • Why tinkering with your Facebook Ads is the LAST thing you want to do if you’re not getting the results you want from your cold traffic funnel, and what you should be adjusting instead

  • The best place to start when it comes to copywriting if you’re currently feeling stuck or you just downright hate it - lol

  • Anna’s view on the future of copy with AI in mind and how this could impact the copywriting world as we know it

This episode is quite literally bursting at the seams with value bomb after value bomb. So, get comfy and let’s dive in!

-       Connect with Anna over on LinkedIn: https://uk.linkedin.com/in/anna-iveson

-       Join the Freedom Accelerator® and dive into the High Ticket Evergreen Revolution: https://www.roseradford.com/accelerator

-        Sign 1-3+ clients a week on evergreen with my FREE training course: https://www.roseradford.com/stepup-podcast

-        Visit my website: https://www.roseradford.com/

-        Follow me on TikTok: https://www.tiktok.com/@rose_radford

-        Find me on Facebook: https://www.facebook.com/rosekirbycoach1

-        Find me on Instagram: https://www.instagram.com/iamroseradford/

-        Let’s connect on LinkedIn: https://www.linkedin.com/in/rose-radford