Prepping for 2023 with Janine Garner

Marketing Espresso

Dec 12 2022 • 18 mins

In this podcast episode, global thought leader Janine Garner shares her insights on preparing for an uncertain 2023 and how to best weather the storm by being commercially smart and focused on building compassionate, intentional relationships.


The one constant is that the world is constantly changing and evolving, and businesses need to be smart about how they adapt to those changes. Janine advises businesses to create now, next, and later plans instead of 12-month plans, and to focus on the known and unspoken problems of their target clients. Other key takeaways include setting up for 2023 by knowing your numbers, surrounding yourself with the right people, and understanding both your target clients better and how your product or service solves these problems.

"What I see is too many people chasing shiny stuff, too many people following what everyone else is doing. We go into comparisonitis and it fuels self-doubt, but we also go into comparisonitis and spend money where we shouldn't. And I think this ability to have conviction in what you're doing and how you're doing it is vital. "

In this episode, we cover the following:
1. Getting clear on your business and its offering
2. What is the impact of financial uncertainty on businesses
3. What are the known but unspoken problems that your target clients have


Janine Garner the best-selling author of It’s Who You Know, From Me To We and her latest book Be Brilliant – how to lead a life of influence is available in bookstores around the world.


Janine is a global thought leader on connection. She is obsessed about the power of connection and how this helps to build brilliant relationships, unlock incredible and innovative collaborations, unleash leadership potential and ultimately help businesses make money, drive performance and fuel momentum.


Over the past two decades, Janine has worked with thousands of high-profile leaders and helped countless of Australia’s top 50 ASX companies and multinationals - EY, CBRE, DXC Technology, Hewlett Packard, Micro Focus, Optus and CBA to name a few.


When she is not on stage, Janine is super proud to have completed two Tough Mudder and one Spartan race and enjoys the hardest challenge of all - raising 3 teenage children, 2 ragdoll cats and a French bulldog called Harvey.


Resources:
Website: www.janinegarner.com.au
Podcast: Unleashing Brilliance
LinkedIn: Janine Garner
Facebook: @janinemgarner
Instagram @janinegarner

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