Marketing Espresso

Bec Chappell

Your easily digestible, quality shot of helpful marketing advice. read less

Awards Are They Worth The Hype?
4d ago
Awards Are They Worth The Hype?
"It's an amazing opportunity to reflect and I agree, it gives you that winning mindset - once you've entered an award, you're sort of like throwing things out to the universe and saying, I'm worthy of what I do and people should know about it."Erin Huckle, the founder of Chuckle Communications, is in the business of raising the profiles of her clients through proactive PR, amazing award entries and compelling written content. She works with innovative, ethical and creative small businesses and leaders, to find their voices and tell their stories. Her focus is on helping clients connect with their ideal customers, by turning up where they hang out. With almost 20 years' of experience in PR, Erin has worked across sectors including tourism, IT, major events, not-for-profits, tech and publishing. She still gets a huge buzz out of helping her clients get featured in the media, and she loves celebrating the awesomeness of her clients through the power of PR.  Based in Wollongong, Erin is a mum to three very busy boys, and in her spare time she loves any opportunity for a moment of peace, ideally with her head in a book. Are awards worth the hype? For many small business owners, the answer is a resounding "yes"! Awards are a great way to not only celebrate your success, but also increase your credibility and connect with customers. But writing the award entry can be daunting and often time-consuming.  In this episode, you will learn the following:1. Discover how to write a winning award entry that will stand out to judges.2. Learn how to repurpose award entry content for marketing and other materials.3. Explore the range of award programs around the country with a live calendar.Resources: Access the awards calendar: https://chucklecommunications.com/award-writingReach Erin: www.chucklecommunications.com.au Connect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
How much marketing is too much marketing?
Jan 25 2023
How much marketing is too much marketing?
Do you feel overwhelmed by the amount of marketing content you’re currently seeing.You’re not alone…Latest stats estimate that we see anywhere from 6-10K ads per day. That’s just ads, that doesn’t include all the other sneaky “non-marketing” marketing we see!  So I can forgive you for feeling like you don’t want to add to the noise. In the past couple of years (especially since the pandemic) it feels like every brand has finally tuned into digital marketing and turned up the dial to full speed. It’s hard not to make comments like “it feels like my entire social feed is just brands or people asking me to do something.” So how do you judge when you should market, and how much is too much marketing? The most important thing to remember is that your messaging isn’t for you. It’s for your target market. And if you have something educational, or entertaining to share with them, then you can be sharing as often as what feels right / is getting results. "Done is better than perfect. And so long as there is a purpose, that is for your client, when you're marketing, there is nothing wrong with how often you market." In this episode, you will learn the following:  1. How Much Is Too Much Marketing? 2. What Is The Longevity Of Content On Different Platforms? 3. How Can Educating Your Audience Help Increase Engagement?Connect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
Budgets and Finance - there we said it.
Jan 23 2023
Budgets and Finance - there we said it.
Join Nicky and Ness as they dispel the fear of finances and explore the power of profitability through their unique three-way "money date" chat, revealing the compelling central conflict between spending and return on investment."Know your numbers and know what's working for you too. And it all comes back to you with your money date: take time to understand your finances and make sure you're investing in your business for the long-term success."With decades of experience in leadership and sales, and each having run their own successful coaching businesses since 2015, Nicky & Ness help women and non-binary owned, service-based businesses (with teams) move from chaos to business clarity in just 30 days. They're obsessed with helping business owners release the weight of expectations of how they ‘should’ be doing business so they can thrive in business. Nicky & Ness are both hands-on mentors so you get to tap into the experience and perspective of not only one, but two business minds.Their corporate and small business experience means they bring to their clients both the big picture thinking (including systems and structures) of corporate alongside agile, on-the-ground thinking of small business.  The challenges they see most often are business owners getting stuck in the busy trap and having to juggle all the balls, resulting in business chaos.They help business owners turn things around so they have time freedom, peak performance and can leverage smart business growth. In this episode, you will learn the following:1. How can businesses get a better return on their marketing investments?2. How can businesses effectively budget and save money?3. How can businesses track and monitor their finances to improve profitability?Resources:Find Nicky & Ness on Facebook  Find Nicky & Ness on Instagram Find Nicky & Ness on LinkedIn - Vanessa |  NickyConnect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
Website copy is your sales tool
Jan 16 2023
Website copy is your sales tool
"Don't be afraid to be confident about who you want to work with and by actively creating the kind of work that you want to do and the kind of clients that you want to work with, you can run your business by design rather than by default." - Leonie WaldronLeonie heads up Chameleon Marketing Collective, a marketing agency focused purely on supporting manufacturing, construction and industrial businesses. After 2.5 years running her own business and 2 decades working behind the scenes in 'blokey' industries, Leonie has become skilled at turning big-picture ideas into practical actions. She's a great listener, a natural copywriter, and an enthusiastic untangler of problems.Today Leonie talks to us about the importance of the copy on your website and how it can be used to attract the right prospective clients. She believes it is important to be open and confident about who you want to work with and to be consistent in presenting yourself to these people through great copy across all platforms.In this episode, you will learn the following:1. How to actively discourage the people you don't want to work with through your copy.2. How to grade your clients and create a business that is run by design, not default.3. How to use website copy to attract your ideal clients and create a consistent brand presence across different platforms.Find Leonie here:chameleonmarketingcollective.com.au InstagramLinkedIn: https://www.linkedin.com/in/leonie-waldron/ Connect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
Prepping for 2023 with Janine Garner
Dec 12 2022
Prepping for 2023 with Janine Garner
In this podcast episode, global thought leader Janine Garner shares her insights on preparing for an uncertain 2023 and how to best weather the storm by being commercially smart and focused on building compassionate, intentional relationships.The one constant is that the world is constantly changing and evolving, and businesses need to be smart about how they adapt to those changes. Janine advises businesses to create now, next, and later plans instead of 12-month plans, and to focus on the known and unspoken problems of their target clients. Other key takeaways include setting up for 2023 by knowing your numbers, surrounding yourself with the right people, and understanding both your target clients better and how your product or service solves these problems."What I see is too many people chasing shiny stuff, too many people following what everyone else is doing. We go into comparisonitis and it fuels self-doubt, but we also go into comparisonitis and spend money where we shouldn't. And I think this ability to have conviction in what you're doing and how you're doing it is vital. "In this episode, we cover the following:1. Getting clear on your business and its offering2. What is the impact of financial uncertainty on businesses3. What are the known but unspoken problems that your target clients haveJanine Garner the best-selling author of It’s Who You Know, From Me To We and her latest book Be Brilliant – how to lead a life of influence is available in bookstores around the world. Janine is a global thought leader on connection. She is obsessed about the power of connection and how this helps to build brilliant relationships, unlock incredible and innovative collaborations, unleash leadership potential and ultimately help businesses make money, drive performance and fuel momentum.Over the past two decades, Janine has worked with thousands of high-profile leaders and helped countless of Australia’s top 50 ASX companies and multinationals - EY, CBRE, DXC Technology, Hewlett Packard, Micro Focus, Optus and CBA to name a few.When she is not on stage, Janine is super proud to have completed two Tough Mudder and one Spartan race and enjoys the hardest challenge of all - raising 3 teenage children, 2 ragdoll cats and a French bulldog called Harvey.Resources:Website: www.janinegarner.com.auPodcast: Unleashing Brilliance LinkedIn: Janine GarnerFacebook: @janinemgarner Instagram @janinegarnerConnect with me:Loved this episode? Leave us a review and rating!Connect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
Why podcasters should not be repurposing their content on social media (and what to do instead)
Dec 5 2022
Why podcasters should not be repurposing their content on social media (and what to do instead)
In this episode of Marketing Espresso, serial entrepreneur Deirdre Tshien challenges the idea of repurposing content, teaching you how to content-hack your way to success and use her AI-powered software Capture to create compelling 'Content Honey Traps' that grow her podcast listeners."Create different content (reels) like it's almost like you're not even realizing that it's promoting a podcast except for the fact that the words on it is related to the topic that I spoke about."In this episode, you will learn the following:1. Content hacking for social media platforms to create a unique and engaging presence2. Using content honey traps to create curiosity and engagement3. Utilizing AI technology to save time and increase efficiency for podcasting and social media.Deirdre is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter!  Capsho is software that helps Experts who podcast create their AI-generated episode title, player description, show notes, episode social media captions and email with Content Honey Traps so that they can grow their listeners!  She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show and The Podcasting Entrepreneur. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses.   With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity! Resources:E: deirdre@capsho.comW: www.capsho.com & www.deirdretshien.comIG: @deirdretshien & @capshohqPodcast: www.growmypodcastshow.comLoved this episode? Leave us a review and ratingConnect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
The importance of a brand promise with Debbie O'connor
Nov 28 2022
The importance of a brand promise with Debbie O'connor
We have the amazing Debbie O'Connor, author of the newly released Brand Magic, back on deck today to educate us all on the importance of a brand promise."When we're building these brand promises or when we're trying to attract customers or whatever it is that we're doing, the more we can resonate and spark emotion in people, the greater they will connect with our brand."Debbie is a brand strategist by profession and graphic designer by trade, author of a children’s book and active entrepreneur. She is the founder of multi award winning creative studio White River Design (WRD) and the highly acclaimed Brand Personalties system. She recently launched Brand Magic - a platform to educate creatives in brand archetypes and empower them to create better businesses. She is the branding expert on the Build My Brand 12 part series and the creator of online program Brand Magic® Masterclass. Debbie also set up and runs The Creative Fringe, Western Sydney’s most inspiring co-working space.Debbie gets a kick out of empowering her clients through their branding and watching them grow their businesses. She is a charismatic leader, who inspires the best in others. This has been evident in the creation of her co-working space, The Creative Fringe. The connections and relationships that Debbie is able to build are strong and long lasting. Debbie’s biggest bug bear is the word ‘can’t’ and lives by her ‘can do attitude’.In this episode, you will learn the following:1. The importance of a brand promise2. How a brand promise can help attract customers3. How a brand promise can help businesses achieve their goalsResources:Do you know your Brand Personality? Play our online quiz and find out.WEBSITES:www.debbieobrands.comwww.brandpersonalities.com.auwww.whiteriverdesign.comwww.brandmagicmasterclass.comwww.brandmagic.com.auSOCIAL MEDIA LINKSLinkedIn: linkedin.com/in/debbieobrands/Instagram: instagram.com/debbieobrands/Brand Magic: @BrandMagic101Loved this episode? Leave us a review and rating. Connect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
How a book helps you leverage at least 12 months worth of marketing content
Nov 14 2022
How a book helps you leverage at least 12 months worth of marketing content
In this episode of Marketing Espresso, Kelly Irving, bestselling book coach, editor, and creator of the Expert Author Academy, shares how writing a book can help you leverage your ideas into marketing content for twelve months or more."The journey is the thing that uncovers the gold."Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others. In this episode, you will learn the following:1. How writing a book can help you create marketing content and leverage it for 12 months or more2. How the process of writing a book can help you develop your own thought leadership content3. How writing a book can help you codify your thinking and put your stamp on your unique selling propositionResources:Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas CONNECTLearn more at www.kellyirving.com and follow Kelly Irving on LinkedIn, and Instagram @goodcontentkel. Write your book next year, discover The Expert Author Academy for more www.kellyirving.com/authorLoved this episode? Leave us a review and rating.Connect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative
Starting an ecommerce business with Karyn Parkinson
Nov 7 2022
Starting an ecommerce business with Karyn Parkinson
Karyn Parkinson, ecommerce marketing specialist and director of Unstoppable Ecommerce, shares her expertise on how to start an ecommerce business, from choosing a platform to building a brand."I always say go all in, give it a red hot go because the cost of entry is also pretty small these days."About Karyn:Karyn is an eCommerce marketing specialist and director of Unstoppable eCommerce. She loves optimising websites to make more sales and driving traffic with engaging Facebook ad campaigns. Her passion is helping female eCommerce entrepreneurs to achieve financial independence for themselves and their families through a thriving online store.In this episode, you will learn the following:1. How easy it is to start an ecommerce business these days2. The different types of ecommerce businesses that are out there3. The importance of building a brandResources:Website: https://unstoppableecomm.com/ Instagram: https://www.instagram.com/unstoppableecomm/Chapter Summaries:[00:00:07] - Karyn Parkinson is an ecommerce marketing specialist and director of Unstoppable Ecommerce. Her passion is helping female ecommerce entrepreneurs achieve financial independence for themselves and their families through a thriving online store. Karyn's details are going to be in the show. Notes.[00:02:08] - Ecomarketingcom is a course on starting an ecommerce business. It's a platform that you can build your own website on. It costs $29 a month to have a shopify store. The barrier to entry for any comm store is so small now, you can jump on and be trading within minutes.[00:08:11] - It would be so bad to do a whole episode on chocolate.[00:08:21] - There is a huge opportunity there for social media marketing. Dave didn't know that. Karyn has given us so many little nuggets there, and I'm sure she'll be back for another episode. Thanks for having Dave and Karyn on this episode. Dave looks forward to it.Loved this episode? Leave us a review and rating.Connect with me: Instagram @bec_chappellLinkedIn – Bec Chappell This podcast has been produced and edited by Snappystreet Creative