[00:01 - 05:43] Opening Segment

• Charles shares his story from working in corporate finance to putting up his own company

[05:45 - 14:45] Secrets to Growing a  Business That Lasts for Decades

• Unique Value Proposition: What sets GetPayroll apart from its competitors
• How a white-label system helps them deliver faster and provide better customer service
• The strategies that helped him grow from 1k to a 7-figure business
  • Hire the best marketing team

[14:45 - 16:56] Finding Clarity in Business

• Investing in professionals where your skillsets are lacking
• Why your business niche is the key to growth
  • Compliance
  • Ideal Clients
  • Business size

[16:57 - 20:04] Closing Segment

• Charles's piece of advice to business owners
• Final Words
• Get this latest book and use the discount code PODCAST: The Payroll Book: A Guide for Small Businesses and Startups
• Connect with Charles on the links below!

If you’d like to hear more episodes, you can find them at https://cpamarketinggenius.simplecast.com/, or in your favorite podcast directory.

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If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com

Want to connect with Charles?

Head over to www.getpayroll.com and follow him on LinkedIn or Instagram! Grab a copy of his book and use the discount code PODCAST: The Payroll Book: A Guide for Small Businesses and Startups

Thanks for tuning in; we’ll see you next time!

Tweetable Quotes

“We can't be an expert in all areas. We have to specialize.” - Charles Read, CPA

"If I were to go back and do it from scratch, I'd hire marketing." - Charles Read, CPA

“Business is a marathon. It's not a sprint.” - Charles Read, CPA