The CPA Marketing Genius Podcast

Salim Omar

Join CPA & Entrepreneurial Accountant Salim Omar as he guides the audience through the principles of his "Genius Model", which shows CPA firm owners and accountant & tax practitioners how to make their practice successful.

Episode #023: Build An Effective Marketing Campaign That Converts
2d ago
Episode #023: Build An Effective Marketing Campaign That Converts
[00:01 - 03:12] Opening Segment Salim Omar, CPA discusses how your website is your most important marketing asset, and it should be modernEvery website needs a headline, and a good one can help you stand out from the competitionDesign is also important, with websites having to be clean and attractive[03:13 - 06:46] Build An Effective Marketing Campaign That ConvertsSalim Omar, CPA discusses the importance of having a unique approach to website designThe benefits of using a different methodology or process than your competitorsThe importance of having a high-converting websiteIdentifying the journey, a prospect will take to book a free consultation, as well as outlining the steps involvedThis helps to build trust between the business and the prospect and allows them to take the next step confidently[06:47 - 09:33] Closing SegmentSalim Omar, CPA invites listeners to reach out through the website,   Final Words Connect with Salim Omar, CPA on his:Website: Salim Omar, CPA Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory.  Don’t forget to like, subscribe, and leave us a review! If you want to learn more about Salim and CPA Marketing Genius, please visit you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes “Design is super important. People do judge a book by its cover.” - Salim Omar, CPA"We want to speak to the needs and we want to speak to the desires of your prospect." - Salim Omar, CPA“Your website is your most important marketing. It must convey trust.” – Salim Omar, CPA
Episode 22: How To Build an CPA Firm's Authority
Sep 9 2022
Episode 22: How To Build an CPA Firm's Authority
[00:01 - 01:38] Opening Segment Salim Omar, CPA tells listeners about how to build authorityStanding out from the competitionBeing seen as an expertThe ways to build authority means:Creating website contentBlog postsEmail marketingSocial media presenceSpecial reportseBooksVideosWebinars[01:39 - 10:13] Building Trust and Credibility Through Online PresenceSalim Omar, CPA discusses having a website is an important way to build trust and credibility with potential clientsBlogs are a great way to share information and create content that is both informative and conversationalCreating blogs on your website can help you:Rank higher in search enginesAttract more leadsBuild client loyaltyMaking information is one of the most impactful ways to build authorityCreate specific contentHave a strategy for distributing your content in multiple ways so that it’s seen as authoritative and relevant by your target[10:14 - 15:23] Closing SegmentSalim Omar, CPA invites listeners to reach out through the website,   Final Words Connect with Salim Omar, CPA on his:Website: Salim Omar, CPA Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!If you want to learn more about Salim and CPA Marketing Genius, please visit you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes “If you don't build authority, you're going to fall in the trap of being a commodity.” - Salim Omar, CPA "There are many ways to build authority web, and you can see them right here. Website blog, post email, nurture, social media, special reports, eBook videos, webinars, and podcasts. My favorite is the website and it's, and the reason it's my favorite is because it's the first place where someone is going to go." - Salim Omar, CPA “You choose the prospects that you want to work on. You fill up your practice with high value clients, and it's better to have 10 high value clients than 30 low value clients.” – Salim Omar, CPA
Episode 021: How To Sell A Practice Tips For Success with Rebecca Smith
Aug 26 2022
Episode 021: How To Sell A Practice Tips For Success with Rebecca Smith
[00:01 - 03:12] Opening Segment Salim Omar, CPA introduces Rebecca Smith!She tells her reasons why firm owners decide to sell their practiceRetirementDivorceIllness  [03:13 - 06:46] How To Sell A Practice: Tips For SuccessRebecca discusses concerns for both the seller and buyer when it comes to the timing of selling a practice When is the right time to sell a practice?Factors to consider when selling a practice:PoliticalEconomicIndustry changesBest case scenarios for a turnkey practiceStaying involved after selling a businessTrainingTransitioning the buyer into the new settingBenefits of having a business broker when selling or buying a businessA business broker can help manage the communication process without the emotional component[06:47 - 09:33] Closing SegmentRebecca invites listeners to reach out through the website,   Final Words Connect with Rebecca on her:Website: Rebecca Smith Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!If you want to learn more about Salim and CPA Marketing Genius, please visit you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.comThanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast. Tweetable Quotes: “The cool thing about firm sales transactions is that everything's negotiable.” - Rebecca Smith"Selling a business and buying a business is a highly emotional transaction." - Rebecca Smith“It really requires that person who's going to take the time, the competence to really understand, the care, the interest, the desire to help them, and really end with a transaction that is amicable for all involved.” – Salim Omar, CPA
5 Easy Steps to De-stress and Re-Energize Your Practice
Jul 1 2022
5 Easy Steps to De-stress and Re-Energize Your Practice
[00:01 - 03:12] Opening Segment Salim introduces his five steps to de-stress and re-energize your practice after a busy tax seasonThe five steps to de-stress and re-energize are:#1 is to rest up and completely unplug for a few days#2 is to connect with your purpose#3 is to talk about areas of improvements with the team#4 is planning the next 120 days#5 is optional but highly recommended, I’ll be holding a 2-day virtual event to help practitioners with their 120-day goals[03:13 - 06:46]  Salim discusses his five steps to de-stress and re-energizeHe and his wife travelled around as part of his application of the five step plan to de-stress and re-energizeThe purpose of the meetings is to bring all team members together to discuss the areas that they need to improve onTeam brainstorming in order to improve performanceThis is to create goals for the next trimester based on the information that they had gatheredPlanning out the next 120 days, which includes tax season will be very beneficial[06:47 - 09:33] Closing SegmentSalim’s final step is optional but it is recommended that you join his 2-day virtual event to help practitioners with their 120-day goals!Final WordsIf you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.comThanks for tuning in; we’ll see you next time!Tweetable Quotes “Reconnect with why you do what you do.” - Salim Omar, CPA"Change of scenery is really beneficial and very important." - Salim Omar, CPA“Everyone on the team should come together, that will give you a lot of information to create your goals for the next trimester.” – Salim Omar, CPA
How Charles Read, CPA grew his niched practice to over 7 figures
Jun 3 2022
How Charles Read, CPA grew his niched practice to over 7 figures
[00:01 - 05:43] Opening Segment Charles shares his story from working in corporate finance to putting up his own company[05:45 - 14:45] Secrets to Growing a  Business That Lasts for DecadesUnique Value Proposition: What sets GetPayroll apart from its competitorsHow a white-label system helps them deliver faster and provide better customer serviceThe strategies that helped him grow from 1k to a 7-figure businessHire the best marketing team[14:45 - 16:56] Finding Clarity in Business Investing in professionals where your skillsets are lackingWhy your business niche is the key to growthComplianceIdeal ClientsBusiness size[16:57 - 20:04] Closing SegmentCharles's piece of advice to business ownersFinal WordsGet this latest book and use the discount code PODCAST: The Payroll Book: A Guide for Small Businesses and StartupsConnect with Charles on the links below! If you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com Want to connect with Charles?Head over to www.getpayroll.com and follow him on LinkedIn or Instagram! Grab a copy of his book and use the discount code PODCAST: The Payroll Book: A Guide for Small Businesses and StartupsThanks for tuning in; we’ll see you next time! Tweetable Quotes “We can't be an expert in all areas. We have to specialize.” - Charles Read, CPA"If I were to go back and do it from scratch, I'd hire marketing." - Charles Read, CPA“Business is a marathon. It's not a sprint.” - Charles Read, CPA
Optimize LinkedIn to Generate Leads and Sales with Daniel Alfon
May 20 2022
Optimize LinkedIn to Generate Leads and Sales with Daniel Alfon
[00:01 - 02:07] Opening SegmentDaniel on how LinkedIn connected him to a business prospect when he needed it [02:08 - 06:39] Treat Your Profile as a WebsiteThe goal is to motivate visitors to reach out and take actionYour headline should focus on the customersHow can you help them?Customize your banner, profile picture, and featured sectionBe professionalConversions do not happen on LinkedIn[06:40 - 17:08] Busting Myths About LinkedInIndividual profiles are more important than company pagesWhen it comes to connections, pick quantity or qualityUnderstand the free platform firstLead with content not advertisingServe real-life objectivesBring value with educational contentMake meaningful introductions outside of LinkedInExposure is overrated[17:09 - 22:20] Closing SegmentHave a system in place to create connections offlineHow busy professionals can manage their LinkedIn accountConnect with Daniel! Register to their free newsletter and check out their giveaway!Final WordsIf you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.comWant to connect with Daniel?Head over to danielalfon.com and follow him on LinkedIn or Twitter! Read Daniel’s book, Build a LinkedIn Profile for Business Success. Thanks for tuning in; we’ll see you next time!Tweetable Quotes“Most people do not follow company pages. The natural action is to connect as individuals.” - Daniel Alfon“The metrics they need to focus on are not LinkedIn metrics. Not the number of connections nor the number of views, or discussions or endorsements, or any LinkedIn metrics. What they need to think about and focus on are revenues, profits, new clients, and the real-life metrics.” - Daniel Alfon“What we could do is speak with that person outside of LinkedIn. The secret no one will tell you is that you need to leave LinkedIn at one point.” - Daniel Alfon
Finding Meaningful Success with Rob Cook
May 6 2022
Finding Meaningful Success with Rob Cook
[00:01 - 06:00] Opening SegmentRob’s windy pathFrom dentistry to CPA to software salesCreating value and being in a place of service[06:01 - 18:32] Make Time for What’s Valuable to YouDifferentiate yourself and don’t serve everyoneFigure out your niche and your specialty then scale your business or practice from thereThink about your prioritiesWhat are you willing to set aside and sacrifice to move towards your goal?The story behind Rob’s podcastThe power of the mediumPlaying the long game to build relationships and give value[18:33 - 22:26] Closing SegmentThe importance of your “Why”Knowing why we’re doing what we’re doing makes things easierConnect with Rob and listen to his podcast!Final Words If you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com Want to connect with Rob?Follow him on LinkedIn and don’t forget to check out his podcast, Contenders Wanted! Reach out to him directly at rob@contenderswanted.com.Thanks for tuning in; we’ll see you next time! Tweetable Quotes“One of the things that I love doing is I love looking forward, not necessarily looking back. I felt like in the accounting world we so much of what we did was we looked backward, whether it was reporting on financials, things that have already happened.” - Rob Cook“Provide more value and everything else will be easier. - Rob Cook“The things in life that we actually value are the things that show up on our calendars… Where you choose to spend your time is what is most valuable to you.” - Rob Cook
Develop Your CPA Business through Customer Profiling
Apr 22 2022
Develop Your CPA Business through Customer Profiling
Developing a business is never easy.  But we want to do it anyway.  In this episode, join Salim, Rod, and Robert as they share with us their strategies in creating their business the way they want it and the CPA way. Robert E. Bendetti, Jr., is the President and Founder of the Global CFO Council, Charleston CFO Council, and Upstate CFO Council. Robert is Senior Vice President and Chief Financial Officer of Life Cycle Engineering. In this episode, Robert discusses communication, thought leadership, and content marketing for CFOs and offers advice on pursuing high-margin work. Salim and Robert discuss the rise of the CFO Global Council. [00:08 - 02:20] Opening SegmentRobert Bendetti is a CPA with over 20 years of experience in corporate accounting. Robert holds an undergraduate degree in finance and an MBA concentrating in small business and entrepreneurship. Robert also has a master's degree in accounting and financial management.Robert has been a CFO for several companies, usually midmarket firms and private companies. [02:20 - 08:09] Tips for CPA'sGet a little better at phone skills.Think about yourself as a business developer, not just an accountant.Develop a process for identifying potential clients and leads.Research your target market and understand their needs.Build relationships with potential clients and referral sources.Increase your visibility in the marketplace.Learn to sell your services effectively.Use effective marketing materials to promote your practice. [08:09 - 10:00] Developing your CPA businessTo grow business development, be visible in your marketplace as an expert.Offer online resources such as checklists or worksheets to help customers solve critical issues.Referral networks are crucial to expanding your reach and becoming a trusted advisor. [10:00 - 13:25] Identify your ideal customerNot everyone is an ideal customerReferral networks can help with new customersUse your calendar to schedule time for business development activities.Ask current customers for virtual introductions. [13:25 - 19:20] 80/20 RuleBusinesses can save time and resources by firing customers who bring no margin and are a hassle.20% of a business’s customers usually drive 80% of their revenue.Importance of adding value to customersThe ease of expanding geographically with virtual work [19:20 - 21:38] Final tactics for successFocusing on what matters most leads to tremendous success.There is significant customer concentration in margin and revenue among businesses.Serving in a religious organization, civic or community association, or industry association can provide valuable skills and experience. [21:39 - 24:37] Closing SegmentFinal words  If you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com. Want to connect with Robert?Follow him on LinkedIn and don’t forget to check out their websites: Thanks for tuning in; we’ll see you next time! Tweetable Quotes: "Sales is service. There's no higher calling." - Robert Bendetti "Put it on your calendar so you have the reminder, and it will force yourself to do it." - Robert Bendetti "I promise you that 20% of your customers are driving 80% of your margin." - Robert Bendetti
Grow Your CPA Firm Through Acquisition: Trends, Opportunities and Pitfalls
Apr 8 2022
Grow Your CPA Firm Through Acquisition: Trends, Opportunities and Pitfalls
In this episode of the CPA Marketing Genius Podcast, Salim and Rod’s guest, Rick Dennen. As a CPA, Rick started a company nearly 20 years ago that helps others grow their business through capital as a strategic and financing partner. Rick Dennen is Chief Corporate Banking Officer at First Financial Bank which includes being CEO of Oak Street Funding and First Franchise Capital. He oversees nearly $12B in assets and about 400 employees. He leads the commercial growth strategy including expansion of customized lending offerings and services.He is a CPA, and a former Senior Manager at Deloitte. Rick is a proud Hoosier and held an adjunct professor position for venture capital and entrepreneurial finance at Indiana University Kelley School of Business. Financial Executive with broad experience in all aspects of business startup including capital raising, accounting, software development, auditing, sales and marketing and financial management. Direct experience with financial consulting and venture capital/private equity, including "lean" assessments, valuation, and various M&A and divestiture transactions.If you are interested in learning about the Accounting space, then this is the episode for you! Listen through the podcast and keep these marketing secrets alive in your business. [00:01 - 07:53] Opening SegmentRick had a strong CPA and math backgroundThe kind of deals they work on at Oak Street FundingThe assets and employees Rick overseesA blessing to have a passion-driven team [07:54 - 18:49] How a thriving Accounting firm operatesTrends developing in the MNS space for accounting firmsGeneration gaps and recruitmentsThere’s always a place for someone in accountingHow can an accounting firm prepare to grow through acquisitionBe true to your skill setsWho do you want to be in the future?Some mistakes Rick has seen in the MNS space done by buyers and sellersEmotions should not rule [18:50 - 24:39] Golden tips from RickWhat Rick’s company look for when financing a dealRevenue size and Loan amount practices from RickBeliefs that sellers should impose to themselves [24:40 - 32:02] Closing SegmentWhere is the market headingHow does technology plays a role in the space How to best position the company?Final Words If you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com Want to connect with Rick?Follow him on LinkedIn and don’t forget to checkout their websites: Thanks for tuning in; we’ll see you next time! Tweetable Quotes"It’s not me. We’ve got 80 people here at Oak Street now and a lot have been with us for the entire 10 years of the business. Having that wonderful team that has the same vision to build the organization and infrastructure really drives value. I’m truly blessed to have the people we have in this organization.” - Rick Dennen "There’s different age bands within the last 30 years where I think you’ve got a good solid base of people, and I think there’s times where that base has been short. In certain situations, if they haven’t focused on a good pyramid and really training the younger generation, there might be gaps in that hierarchy.” - Rick Dennen "I think human capital is the most important thing certainly within the CPA profession. Having the right human capital, the right management team, alignment on those strategies is critical to do that.” - Rick Dennen
Leverage Your Brand through Hosting Podcasts with Jeremy Slate
Mar 25 2022
Leverage Your Brand through Hosting Podcasts with Jeremy Slate
In this episode of the CPA Marketing Genius Podcast, Salim’s guest, Jeremy Slate, will be sharing to us his unremarkable yet very extraordinary journey in the past years on branding and podcasting. His wisdom and expertise is sure to encourage marketers and business owners on making success happen in this space.Here’s a bit about Jeremy:Jeremy Ryan Slate, an entrepreneur, media expert, CEO and founder of Command Your Brand. He helps visionary founders to impact the world and better mankind through the power of appearing on top-rated podcasts. He has been named a top influencer by Forbes and Top Millennial Influencer by BuzzFeed. His mission is to help others make a huge impact — since he knows as individuals our impact can be finite and though helping others we can all have a big impact. Jeremy has experienced and conquered some of life's toughest challenges — both personally and professionally. At 19, he went into knee surgery but due to complications ended up being unconscious for 3 days and receiving last rites from a priest. Then at 24, his mom, who he had always admired, had a debilitating stroke that left her with permanent disabilities. Professionally, Jeremy tried it all to make a living — teaching, network marketing, in-home personal training, selling life insurance, buying products from China and selling them on Amazon. Instead, he became really good at creating debt and not paying bills. Then he had the idea to start a podcast. With few listeners and below-average content, his first podcast, Rock Ur Life, failed. Determined to try again, he launched another podcast called The Create Your Own Life Show, which saw 10,000 listens in its first 30 days and led to him speaking to many of his heroes. Now, 6 years later it has millions of downloads and nearly 1,000 episodes. After his own podcast success, he had a fellow podcaster approach him about starting a company to book people on podcasts. The company lasted 9 months and did over six figures of revenue but resulted in Jeremy and an employee doing 90% of the work. The partnership and company dissolved and re-formed as Command Your Brand, with his wife Brielle as the co-founder. Since its inception, Command Your Brand has booked clients on thousands of podcasts, closing in on seven figures in revenue with a team of just over 10.If you are interested in leveraging your brand and enhancing your podcast, then this is the episode for you! Listen through the podcast and keep these marketing secrets alive in your business. [00:01 - 05:56] Opening SegmentHow Command Your Brand came to beA name changeAddition through subtractionBrand defined by JeremyWhy is proactivity important [05:57 - 15:43] Creating a brand through podcastsThe ways to make it happenNiche it down: understand your target marketLeveraging your podcast to build a brandBe a podcast guest to othersThe common mistakes people make in podcastingPut value to your listenersTalk, bite the bullet, keep doing it [15:44 - 18:53] Closing SegmentSet up an alert for yourself!Jeremy’s book: Unremarkable to Extraordinary JourneyGrab yourself a copy on June 7th!Final Words If you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.comWant to connect with Jeremy?Connect with his socials: LinkedIn & Instagram and don’t forget to check out his website to his podcast, The Create Your Own Life ShowThanks for tuning in; we’ll see you next time! Tweetable Quotes"In terms of commanding your brand, it comes from the perspective of you actually being active in creating it, not just letting it happen to you. I think that’s how a lot of people approach it. Many business owners specifically approach it that way.” - Jeremy Slate"Branding is how people experience, perceive, and view your brand.” - Jeremy Slate"Yes, start your own podcast, but first, go on some podcasts as a guest.” - Jeremy Slate"We’re all born unremarkable, but it’s the things we do in life and how we show up that make us extraordinary.” - Jeremy Slate
How to Attract High Quality Clients
Mar 2 2022
How to Attract High Quality Clients
While we all dream to have high-quality and loyal clients, many of us struggle, thinking we don’t have the capacity to achieve this goal. In this episode of the CPA Marketing Genius Podcast, Salim will be teaching us how to attract top-of-the-line clients, straight from the driver’s seat. If you are interested to know how to attract high-quality clients, then this is the episode for you! [00:01 - 01:31] Opening SegmentHaving a growing firm is something to be proud ofGrow in revenueHave an impact in the lives of your clients [01:32 - 07:13] Attracting high-quality clients do matter Define your client avatarSay hi to Chris!Know the who, what, and why about your clientDesigning a package that your client needsThree ways to attract clients like ChrisAuthorityConsistent and good online quality contentThe offline connections [07:14 - 07:41] Closing SegmentConnect with me in the links belowFinal Words Tweetable Quotes"It’s a proud moment when we have a firm that is growing in revenue.” - Salim Omar"If you don’t have these quality clients that you’re signing up for in your firm, you’re gonna have stagnant growth.” - Salim Omar"Once you know who your client avatar is, then you design a comprehensive service package that addresses Chris [your client’s] needs.” - Salim Omar------------------------------------------------------------------------If you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.comThanks for tuning in; we’ll see you next time!
Your Brand is Your Reputation with Jay Franze
Feb 16 2022
Your Brand is Your Reputation with Jay Franze
Our special guest for today’s show is Jay Franze. Here’s a little something about him: Born and raised in a suburb of Boston, Jay spent his early years building his passion for leadership development with a focus on the entertainment industry. After graduating from college Jay moved to Nashville to work in Music City, building a name for himself during his 25+ years as a leader in the industry. Jay is an author, speaker, coach, with a passion for leadership development.His coaching focuses on branding and development, leading people and teams to reach their maximum potential through strategic coaching. Jay is an Advisory Council Member for Harvard Business Review, an Advisory Board Member at Rutgers University, and a 2020-2021 inductee of Marquis Who’s Who in America. He is also the host of Franze and Friends, where leaders share their secrets. Jay has also spent 10 years in the security industry, including his time spent as the Vice President of the Northern California Market and the Vice President of Strategic Account Operations at G4S Secure Solutions, the largest security firm in the world. Jay has written three books and countless articles. His latest book “Leadership: lessons from the field” is a collection of blog posts that turn managers into leaders through lessons Jay has learned from his time spent in the field. Jay currently lives outside of Cincinnati with his lovely wife, Jennifer, his two beautiful daughters, Bella and Lucy, and their two dogs, Charlie and Zoe.In this episode of the CPA Marketing Genius Podcast, Salim and  Jay will be talking about branding strategy that lifts the burden off of marketing. Jay is an expert brand strategy coach, and his expertise indeed proves how all business owners and individuals alike should be well-aware of the simplest to complex strategies, keeping you on top of the market. If you are interested in Branding strategies, then this is the episode for you! [00:01 - 03:12] Opening SegmentWelcome to the show!I introduce our guest for today’s showJay shares how he got into the branding space [03:13 - 14:29] Building the path to your own brand Key things on how we are seen by othersPut emphasis on connection!How to show up through our websites The do’s and don'tsSelf-presentation’s importanceAuthority and Credibility in BrandingYour social media presenceDeliver value through social media [14:30 - 15:58] Closing SegmentWhat you need to understand when you build your brandConnect with me and our guest, Jay, in the links belowFinal Words Tweetable Quotes"We read much into the way we first meet someone or something for the first time than we think we do.” - Jay Franze"People don’t engage with a blank business, they engage with a person.” - Jay Franze"Everybody has a reputation, whether you’re an organization or you’re an individual. You have a reputation. Developing that reputation is what matters.” - Jay Franze------------------------------------------------------------------------ If you’d like to hear more episodes, you can find them at or in your favorite podcast directory.Don’t forget to like, subscribe, and leave us a review!If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com  If you’d like to learn more about our branding, connect to Jay and shoot him an email at jayfranze@jayfranze.com Thanks for tuning in; we’ll see you next time!