Finding Meaningful Success with Rob Cook

The CPA Marketing Genius Podcast

May 6 2022 • 22 mins

[00:01 - 06:00] Opening Segment

  • Rob’s windy path
    • From dentistry to CPA to software sales
  • Creating value and being in a place of service

[06:01 - 18:32] Make Time for What’s Valuable to You

  • Differentiate yourself and don’t serve everyone
    • Figure out your niche and your specialty then scale your business or practice from there
  • Think about your priorities
    • What are you willing to set aside and sacrifice to move towards your goal?
  • The story behind Rob’s podcast
    • The power of the medium
    • Playing the long game to build relationships and give value

[18:33 - 22:26] Closing Segment

  • The importance of your “Why”
    • Knowing why we’re doing what we’re doing makes things easier
  • Connect with Rob and listen to his podcast!
  • Final Words

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Thanks for tuning in; we’ll see you next time!

Tweetable Quotes

“One of the things that I love doing is I love looking forward, not necessarily looking back. I felt like in the accounting world we so much of what we did was we looked backward, whether it was reporting on financials, things that have already happened.” - Rob Cook

“Provide more value and everything else will be easier. - Rob Cook

“The things in life that we actually value are the things that show up on our calendars… Where you choose to spend your time is what is most valuable to you.” - Rob Cook