EP73 Google Business Profile Social Media Update with Hazel Woodward

Nov 10 2023 • 19 mins

In this episode of the Growing Your Dental Practice podcast, Mike and Hazel discuss a new development in the social media world that will have a positive impact on SEO, website rankings, and getting found on Google. Tune in to learn more about this exciting update and its potential benefits for your dental practice.

Timestamps

[00:01:30] Google Business Profile update.

[00:05:23] Backlinks and website credibility.

[00:11:15] Accurate data from Instagram.

[00:13:03] Updating social media accounts.

[00:17:10] Including social media links on Google business profile.

[00:19:06] Want to be kept in the loop about new episodes?

Detailed Synopsis

In the episode, Hazel discusses a significant development in the social media world that will positively impact SEO and website rankings. Specifically, she mentions that Google My Business has changed its name to Google Business Profile. This change is important because Google rewards businesses that regularly post content, and having a Google Business Profile allows businesses to do just that, improving their SEO power.

Hazel explains that while social media platforms have their own algorithms, Google rankings have a separate algorithm. However, businesses can help these algorithms work together by adding their social media handles to their Google Business Profile. This not only enhances their visibility on social media platforms but also improves their website rankings on Google.

Furthermore, Hazel advises businesses to take advantage of this opportunity to review their page settings on platforms like Meta and Facebook. This includes ensuring that their website and contact information is accurate. By doing so, businesses can optimize their online presence and improve their SEO and website rankings.

Overall, Hazel's discussion emphasizes the importance of utilizing Google Business Profile and integrating social media platforms to enhance SEO and website rankings.

Hazel sends out a weekly email called the "secret email" that provides social media content ideas and tips. This email is considered the number one secret email for staying ahead of the curve in social media. Every Friday, Hazel sends out this email, which includes three trending audios that are about to trend for use in the following week's content. The email also includes a content prompt, industry updates, and a link to the podcast. To sign up for this email, you can find the sign-up form in the show notes or on Hazel's website. This email is specifically aimed at those responsible for social media in their practice who are seeking ideas and tips to boost engagement and overcome the challenge of creating content for their social media platforms.

Quotes

00:02:45 - "And it's now live."
00:03:49 - "So the bigger the website, the more traffic it has, the bigger domain authority it has."
00:06:13 - "So this doesn't mean that you have to put your web link on every single post or in every single comment, because all that's going to do is make the social media platform deprioritize your content when it's serving it to your audience, because they want to keep your audience on the platform so they can serve them more ads and make more revenue."
00:11:15 - "I had a great example of when it actually it made at the weekend it made it made."
00:13:14 - "and, you know, get that SEO juice freely provided by Google."
00:16:39 - "Yeah, I do know that Google rewards businesses that post regular content."
00:17:36 - "Every Friday, I send an email out with three trending audios that are about to trend to use on your content the following week."