Oct 13 2023
EP69 Championing Rural Dentistry with Dr. Dave Whitlock
On this episode of the Growing a Dental Practice podcast, host Mike Hennan is joined by Dr. Dave Whitlock from Rural Practices. Dr. Whitlock is the owner of three dental practices in Eastern Kentucky and is passionate about promoting dentistry in rural areas. They discuss the benefits and lifestyle of practicing dentistry in rural areas and how it is possible for dentists to pursue this path. Tune in to learn more about the opportunities and possibilities in rural dentistry. [00:01:05] Promoting rural dentistry. [00:03:37] Making a drastic life change. [00:07:03] Making a drastic life change. [00:12:39] The challenges of practice ownership. [00:14:42] Family life in rural area. [00:19:24] Buying and growing dental practices. [00:22:24] Rural dentistry opportunities. [00:25:06] The challenges of rural dentistry. [00:29:02] Rural areas and dentistry affordability. [00:34:05] Dentists going where work is. [00:37:03] Rural dental practice opportunities. [00:40:10] Leaving a review. Moving to a rural area significantly improved Dr. Dave Whitlock's quality of life in multiple ways. Firstly, he previously struggled financially, living paycheck to paycheck throughout his early career. However, after relocating to the rural area, he experienced a newfound financial freedom and peace of mind, indicating a significant improvement in his income and stability. Moreover, the removal of financial stressors contributed to an overall enhancement in their quality of life. Additionally, the speaker highlighted the increased opportunities their children had in the rural area. They emphasized that their kids were able to work at local establishments, such as a movie theater and a pizza place, which would not have been possible in their previous location. In summary, the speaker's experience demonstrates that moving to a rural area resulted in improved financial well-being and expanded opportunities for their entire family. In the episode, the speaker shared their journey of expanding their dental practice by acquiring two additional practices. Initially, their plan was to purchase one practice, nurture its growth, and eventually bring in an associate to continue expanding. However, after three years in the dental field, the speaker stumbled upon an opportunity to buy another practice located about half an hour away from their current location. They learned that the owner of that practice intended to close it. Despite not actively seeking expansion, the speaker decided to seize the opportunity and acquire the second practice. The speaker acknowledged that reaching three practices was more of an unexpected development rather than a planned endeavor. Nevertheless, their initial intention had always been to purchase a practice in their current area or in a different location if they were to move. The speaker underwent a significant transformation, transitioning from being an associate to becoming a practice owner and relocating from a large town to a small one. This change in perspective, along with the added responsibilities of owning multiple practices, presented a substantial adjustment for the speaker. Furthermore, the speaker shed light on the challenges of rural dentistry and the lack of interest in purchasing established practices in rural areas. They noted that these practices have a full patient base and remain busy every day, yet there is a scarcity of potential buyers. The speaker emphasized their intention to highlight the opportunities and potential that exist in rural areas, as they believe this issue extends beyond their specific region. The speaker strongly believes that more individuals should consider practicing dentistry in rural areas for an improved quality of life. They argue that there are numerous benefits to moving to rural areas, such as being the sole dentist in the area and having a favorable patient population. Additionally, the speaker addresses the common misconception that dental practices in rural areas heavily rely on state assistance and welfare insurance. They emphasize that this is not always the case and that rural dentistry can offer a high volume of patients and a fulfilling career. The speaker asserts that practicing dentistry in rural areas presents a great opportunity for dentists to achieve a better work-life balance. They also highlight that the need for dentists in rural areas is not limited to a specific region, as similar situations exist throughout the country. 00:01:05 - "This is something that I'm very passionate about, so I appreciate the opportunity to use the platform to talk about rural dentistry." 00:03:23 - "I got tired of that type of practice." 00:05:32 - "It took me a cool decade to figure this out, but, you know, over that period of time, it finally made sense to me that heavily saturated, heavily populated areas are not working." 00:09:19 - "I was tired of dentist on top of dentist." 00:11:32 - "Fantastic." 00:15:31 - "I bought myself less time in the car." 00:16:48 - "I basically traded, you know, an environment that was very costly to live in for an area that is not, um, you know, when I moved from Colorado to Kentucky, I cut my mortgage in half for the same size house." 00:21:13 - "And let's be clear, I don't do this out of the kindness of my heart. I mean, I do it, I still make money doing this." 00:23:28 - "You can come to a rural area like mine. And again, have a full schedule immediately and get to work." 00:24:34 - "I don't know, it's I don't want to say it's unfair, but it is unfair." 00:29:19 - "My experience, again, I'll just speak for myself, and I'll use the example of dental implants." 00:29:43 - "Um, and listen, I still take out plenty of teeth that I could save because patients don't want to save them." 00:34:09 - "You can't just say, well, I want to go to California, so I'll just go there, and I'll just find work there, because there's people there." 00:35:49 - "It's everything." 00:38:43 - "If you want to live the life that you thought you were going to live when you went to dental school, this is the way to do it. 100%." The guest speaker, Dave, is a dentist who is passionate about practicing dentistry in rural areas. He believes in the unique opportunities and advantages that rural dentistry offers, including financial security and the potential for growth and financial freedom. Dave has successfully run multiple dental practices and is dedicated to helping new and aspiring dental practice owners start, run, and grow successful dental practices. He shares strategies for growth using email marketing and social media, emphasizing the importance of embracing the opportunities in rural dental practices. Guest Contact Details Website: [ruralpractices.com](http://www.ruralpractices.com/) Email: [whitlockdr@gmail.com](mailto:whitlockdr@gmail.com) PatientBoost helps dental industry partners and suppliers make more sales through email marketing and automation. If you don’t have an automated email engine in your business, you are leaving a lot of money on the table, wasting your marketing budget, and limiting company growth. Want to make more sales even while you sleep? Book a complimentary email growth call today!