Marketing needs an upgrade: from hype to humane!

Partner Up! with Amy Carroll

Jan 7 2022 • 1 hr

Want to know how to be even better aligned with your customers? Referred to as the female Seth Godin, Sarah Santacroce started her business after realising how marketing could be generating anxiety and shame for consumers. In this show Sarah shares her 7 P's mandala for marketing humanely, the importance and beauty of belonging, and how human stories and experience matter in marketing. Sarah believes conscious consumers are more sophisticated than many marketers may think and we need to avoid treating humans as 'leads'. Join us if you're ready to up level your marketing mojo!