3.2 From Corporate Hustle to Skincare Brand Success: Bridging Gaps in Skincare for Deeper Skin Tones with Hyper Skin's Desiree Verdejo

Nov 14 2023 • 55 mins

In this episode of Life Curious Women, join host Ashley Nadine Lopez in a captivating conversation with Desiree Verdejo, the brilliant mind behind Hyper Skin, a multicultural clinical skincare brand rooted in joy. Discover Desiree's remarkable journey from a high-paced career in law during the 2008 recession to the launch of Hyper Skin, a brand dedicated to addressing skincare concerns for deeper skin tones.

Delve into Desiree's transition from a finance attorney working 60 hours a week to becoming a beauty entrepreneur, driven by her passion for skincare and the pursuit of joy. Learn about her strategic preparations before leaving her legal career, her deep dive into beauty inspired by a personal struggle with chronic acne, and the pivotal moment in 2015 when she identified a gap in the market for skincare brands centering on women of color.

Explore the birth of Hyper Skin, its commitment to providing clinical yet safe solutions, and the journey from its inception to gracing the shelves of Sephora in 2022. Gain insights into how Desiree navigated the challenges of entrepreneurship, the pivotal role of her support system, and the significance of launching during a time of heightened awareness around racial disparities.

Discover how Desiree has fostered a family-friendly culture at Hyper Skin, balancing her role as a founder while staying flexible. Plus, get a sneak peek into her involvement in a Peacock docuseries through Sephora, highlighting Latina beauty brands, and the empowering impact it had on her connection to her Latinidad.

As Desiree shares her wisdom, glean valuable advice for aspiring entrepreneurs looking to carve their paths in the beauty and skincare industry. Join us for a dose of inspiration, resilience, and the radiant success story of Desiree Verdejo on this episode of Life Curious Women.

Follow Hyper Skin @hyperskin

Follow Desiree @desiree.verdejo

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Follow host Ashley Nadine Lopez ⁠⁠@AshleyNadineLopez⁠⁠

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