Maresa Friedman is an executive turned entrepreneur and strategist. She is the Founder of The Executive Cat Herder, a firm that specializes in building strategies around branding, growth, and operations for solopreneurs and businesses. Before becoming an entrepreneur, Maresa worked in high-level positions at some of the most prestigious companies in the world. Now, she serves as a fractional strategist to global brands and provides operational oversight for newly funded startups or companies seeking to improve their brand recognition in niche markets.

In this episode…

What marketing strategies do you use for your business? Do these tactics work and add value to your target audience, or are they filled with empty buzzwords and acronyms?

To build a good brand and develop effective marketing strategies, there are some key steps entrepreneurs and marketers should take. For starters, they should avoid quick-fix strategies that don't produce long-term results. According to Maresa Friedman, the key to success is to embrace continuous learning, stay consistent in your marketing approach, and provide value to your audience. In the long run, this will help you build a better brand.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Maresa Friedman, the Founder of The Executive Cat Herder, to talk about building a successful personal brand and providing value to your audience. They also talk about the importance of working with a fractional strategist, developing a consistent routine around marketing, and Maresa's Thought Leadership Acceleration Program. Stay tuned.