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Innovations and Breakthroughs
Rich Goldstein
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This is the Innovations and Breakthroughs Podcast, with host Rich Goldstein. Listen in each week as Richard features top leaders and the path they took to create change.
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Is It Possible to Grow Your Business to Death? With Joe DeMaria
Apr 28 2022
25 mins
Is It Possible to Grow Your Business to Death? With Joe DeMaria
Joe DeMaria is the Founder of Teach To Scale and Chief Learning Officer at Academy Builders. He helps coaches, consultants, and peak performers create online courses and group coaching programs to increase their impact, expand their product offerings, and create new pillars of revenue in their businesses. Joe began his internet marketing career in 2011, and after several unsuccessful attempts at developing his own online course, he developed "Dynamic Ascension Training," an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple, digestible training programs. Since then, Joe has become one of the most sought-after course creation consultants on the planet. In this episode… Every entrepreneur wants to take their new idea from a useful concept to a thriving business. But, scaling a business is intentional in nature and requires a good foundation as well as a structured strategy. So before you try to move any further, you have to know where you’re going. However, there is a lot of information shared on different channels that can confuse and intimidate new innovators and entrepreneurs. These can range from an overload of marketing and branding advice that has nothing to do with your business, to bad takes on finances and operations. So what can entrepreneurs do to get started and scale their companies without killing them? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Joe DeMaria, the Founder of Teach To Scale, to talk about business growth strategies. They discuss what new innovators need to keep in mind with their business ideas, explain the difference between teaching in-person versus online, and talk about the latest content learning innovations. Stay tuned.
Apr 28 2022
25 mins
The Anatomy of an Idea
Mike Calhoun is the Founder and CEO of Board of Advisors, a community for founders, entrepreneurs, CEOs, investors, marketers, e-commerce moguls, business developers, and high-level decision-makers. True to Mike’s mission, Board of Advisors is made up of people dedicated to helping each other elevate their success. Mike is also an advisor, owner, and investor in multiple companies. He has worked with numerous products, platforms, and services from the US to Australia, creating successful, revenue-generating, real-world brands and businesses. Mike has a gift for creating opportunities to connect people and cultivating synergistic relationships. In this episode… Anybody can have a great idea. However, there are some key things innovators have to think about when planning to take their ideas to the next level. Here’s a helpful hint: nobody can do everything on their own. The process of innovation involves many players, not just the inventor. Not only do you need to have a great idea, but you also need to connect with the right people to accomplish your goals. That’s why Mike Calhoun believes that relationships build the foundation for elevating your success. Mike Calhoun, the Founder and CEO of Board of Advisors, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast, where they discuss the anatomy of an idea. They also talk about the value of connecting with like-minded people, the percentage of bad ideas Rich sees from inventors, and why you should share your idea with a trusted person. Stay tuned.
Apr 21 2022
24 mins
How to Push Through Setbacks and Discouragements to Become Successful
Mike “C-Roc” Ciorrocco is a performance coach, dynamic public speaker, tech visionary, and thought leader. He is the Co-founder of Blooprinted, a step-by-step system to sell your vertical market. He is the author of ROCKET FUEL: Convert Setbacks, Become Unstoppable and the host of the podcast, What Are You Made Of? Mike has been doing sales for over 20 years and was featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020. He is consumed with the passion to help people break free from the confines of complacency and propel them to untapped levels of success. In this episode… What does it take to live a fulfilling life? What should you do when you keep facing big challenges, obstacles, and setbacks in both your personal and professional life? Mike Ciorrocco advises people to use the discouragements, setbacks, and negativities they face in life to fuel their desire for a better and more fulfilling life. He had a tough childhood, but when he realized at a young age that he had the power to change his life and move from an unhappy, abusive, and chaotic life to a happier one, he chose the latter. Mike Ciorrocco, performance coach, public speaker, tech visionary, and the Co-Founder of Blooprinted, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to share his advice on pushing through challenges and living a happier life. Mike also talks about his innovative tech platform, Blooprinted, and the power of believing in yourself. Stay tuned.
Apr 14 2022
24 mins
Investment Banking and Creating a Valuable Business
Zane Tarence is an investment banker and a Partner and Managing Director at Founders Advisors. Over the past 20 years, he has led and completed more than 87 technology deals and knows exactly what can make a deal happen and what can cause it to fail. Zane created and sold two tech businesses of his own to publicly-traded companies, which helped him understand the ingredients necessary to close an exceptional deal. He is a renowned speaker and board member for numerous companies and philanthropic organizations. Zane is also the Founder of Silicon Y'all, a SaaS and internet summit, and the author of 17 Reasons Your Company Is Not Investment Grade & What To Do About It. In this episode… What makes a company investment worthy? What can limit a company's prospects of getting many investment bids? Investment bankers and institutional investors want to see growth in any company they’re considering investing in. They also want a company with valuable data, effective management teams and advisors, excellent financial records, thorough documentation, and efficient processes. All these help in differentiating a company from its competitors and increasing its value in the eyes of an investor. Zane Tarence, an investment banker, and Partner and Managing Director at Founders Advisors, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about creating a valuable business. Zane discusses the importance of predictability and sustainability in revenue, the value of securing intellectual property protection, why innovation matters, and more. Stay tuned.
Apr 7 2022
32 mins
The Role Intellectual Property Can Play in an Exit
Tracy Hazzard is the Co-founder of Hazz Design, a strategic consulting firm, and the CEO and Co-founder of Podetize, a podcasting platform used by over 550 podcasts with over 37,000 episodes to date. With her husband Tom Hazzard, they have launched over 250 products that have earned over $2 billion in retail sales and obtained over 37 patents. In addition to being an acclaimed product designer, Tracy is a fantastic speaker who speaks about innovation and intellectual property on stages worldwide. She also hosts several podcasts of her own, including Product Launch Hazzards, WTFFF?! 3D Print Podcast, Feed Your Brand, The New Trust Economy, and The Binge Factor. In this episode… Obtaining multiple patents can be very effective for increasing the value of products and ultimately, your company. It also acts as a barrier to entry for other people who may be thinking of creating a similar product. In addition, a company with a big patent portfolio attracts investors and increases the likelihood of not only successfully selling and exiting the company, but getting a high return on investment from it. However, it is important to know the right time to get intellectual property. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Tracy Hazzard, the Co-founder of Hazz Design and CEO and Co-Founder of Podetize, to discuss the role of intellectual property during an exit. They also talk about identifying the right time and reasons for getting a patent, how Podetize was started, and Tracy's journey to creating a podcasting microphone. Stay tuned.
Mar 31 2022
34 mins
How To Create the Right Business Partnership
Kris Dehnert is the CEO and a Partner at Dugout Mugs. He helped to grow the simple concept of a baseball-bat-turned-beer-mug into a worldwide phenomenon. The mugs have been featured in major publications such as Forbes and The Wall Street Journal, and have appeared on more than 27 TV news segments. Dugout Mugs has made custom mugs for brands like Budweiser, Molson, Coors, and the National Baseball Hall of Fame Museum. Their products are sold in all 30 major league baseball stadiums, all 50 states, and seven countries. They have also raised more than $50,000 through the charity, Cheers to Charity. In this episode… If you are an entrepreneur looking to find a business partner and grow your brand, what strategies can you use to find the right person? According to Kris Dehnert, the first step is knowing who you are, what drives you, what's important to you, and what you stand for. Money should not be at the forefront. After that, you’ll know what kind of partner will be right for you: the one who knows what they need to do to help grow the brand and whose values align with yours. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kris Dehnert, the CEO and a Partner of Dugout Mugs, about his strategies for creating the right business partnership. Kris also shares his advice on building a great idea and talks about the role intellectual property has played in the growth of Dugout Mugs. Stay tuned.
Mar 24 2022
29 mins
Innovating in the Gig Economy
Aaron Hageman is the CEO of Delivery Drivers, Inc. (DDI), a third-party human resources and driver management firm. Specializing in the last mile of delivery and operating as part of the gig economy, they’re going to make over 100 million deliveries including 10 million meals this year alone. They also project that they're going to onboard and approve more than 300,000 drivers compared to just about 20,000 a few years ago. Aaron's been an entrepreneur for 25 years, and he uses this experience to provide mentorship and entrepreneurial education to students at all levels. He also donates his time to addressing homelessness in his hometown of Southern California. In this episode… The continuous evolution in technology has presented many new opportunities for businesses. There’s been the rapid growth of the gig economy, shifts in public perception about the virtual working space, and, of course, the birth of many solopreneurs. But what opportunities and challenges do these changes present for innovators? Do they improve business operations, help improve performance, or scale a business faster? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Aaron Hageman, the CEO of Delivery Drivers, Inc. (DDI), about the role technology plays in gig economy innovation. Aaron also talks about the importance of mentoring entrepreneurs, the benefits of joining a business network, and some of the challenges he has faced scaling his company. Stay tuned.
Mar 17 2022
25 mins
Understanding Credit Scores with Rondi Lambeth
Rondi Lambeth is the CEO and Founder of Fortress Credit Pro, one of the leading credit repair companies in the country. Known as America's Credit Expert, he is also an award-winning TV and radio show host, a best-selling author, and has been seen on ABC, CBS, CNN, Fox, and NBC. He has spoken in front of tens of thousands of people on stages all across the world, including Harvard. Rondi is also the Host of the School of Wealth podcast and Founder of Fortress University. He is a military veteran and served as a firefighter for 15 years. He has helped consumers eliminate more than $50 million in debt and get mortgage-ready in less than 90 days. In this episode… Every person needs to learn how to read and increase their credit score, whether they are in business for themselves or employed. Why? Not many know this, but it actually plays an important role in how much you pay for different products and services. Credit scores also help people save money, improve their chances of getting employed, and grow their wealth. Having experienced a family tragedy that was caused by bad credit, Rondi Lambeth decided to start helping others fix their scores. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Rondi Lambeth, the CEO and Founder of Fortress Credit Pro, to talk about how credit scores work. Rondi also talks about his family background, how he started developing credit tools, and his strategies for helping people fix their credit scores.
Mar 10 2022
31 mins
Building Personal Brands
Maresa Friedman is an executive turned entrepreneur and strategist. She is the Founder of The Executive Cat Herder, a firm that specializes in building strategies around branding, growth, and operations for solopreneurs and businesses. Before becoming an entrepreneur, Maresa worked in high-level positions at some of the most prestigious companies in the world. Now, she serves as a fractional strategist to global brands and provides operational oversight for newly funded startups or companies seeking to improve their brand recognition in niche markets. In this episode… What marketing strategies do you use for your business? Do these tactics work and add value to your target audience, or are they filled with empty buzzwords and acronyms? To build a good brand and develop effective marketing strategies, there are some key steps entrepreneurs and marketers should take. For starters, they should avoid quick-fix strategies that don't produce long-term results. According to Maresa Friedman, the key to success is to embrace continuous learning, stay consistent in your marketing approach, and provide value to your audience. In the long run, this will help you build a better brand. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Maresa Friedman, the Founder of The Executive Cat Herder, to talk about building a successful personal brand and providing value to your audience. They also talk about the importance of working with a fractional strategist, developing a consistent routine around marketing, and Maresa's Thought Leadership Acceleration Program. Stay tuned.
Mar 3 2022
21 mins
The Miracle of Intellectual Property (IP)
JiNan Glasgow George is an intellectual property (IP) attorney. She is also a storied congressional advisor, Forbes contributor, valuation accelerator, and published author. JiNan has been recognized worldwide for her expertise in intellectual property. She has spoken internationally before the United Nations and at international IP conferences in India, Italy, France, and more. She also created a software platform called Patent Forecast that provides IP-related analytics tools. Her book, The IP Miracle, has just launched. In this episode… To build a successful business, entrepreneurs have to identify and leverage their unique selling points. This is best done through data collection and securing intellectual property (IP) protection. Your business has to know which ideas are both patentable and profitable so you can create products that drive growth. So what can you do to capitalize on your IP? In this episode of the Innovations and Breakthroughs Podcast, intellectual property (IP) attorney, JiNan Glasgow George, joins Rich Goldstein to talk about educating entrepreneurs on IP protection. JiNan also talks about writing her latest book, her Patent Forecast software, and what she teaches young people on IP. Stay tuned.
Feb 24 2022
25 mins
Innovating to Create Real Value
Chad McAllister is the Founder of Product Mastery Now, a company that helps organizations develop innovative products that customers love. He is also the host of the Product Mastery Now Podcast, previously called The Everyday Innovator, which is among Inc. Magazine's 10 best podcasts for innovators. Chad is the author of Turning Ideas into Market-Winning Products: What You Need to Know to be a Product Developer, Manager, and Innovator. In this episode… You can source a new product idea from almost anywhere. Suppliers, employees, previous business partners, salespeople, you name it. But what’s the greatest source by far? Developing new product ideas from those who know it best: your customers. When creating a new product, the first thing you need to think about as an innovator is the value the product will provide to the customer. You have to know the problem the customer has and what they need to solve it. So, how can you get into the mind of your customer and create value where they need it most? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Chad McAllister, the Founder of Product Mastery Now, to talk about using innovation to create real value for customers. Chad also explains why innovation does not always have to start from scratch and discusses the difference between a satisfied customer and an unsatisfied customer. Stay tuned.
Feb 17 2022
23 mins
Building an Authentic Brand with Brian Smith
Brian Smith is the Founder of UGG Australia, a brand that started from humble beginnings and went on to become a multibillion-dollar global icon. Since then, Brian has become one of the most sought-after speakers and business leaders in the country. In addition to publishing books and publications, he presents on topics such as team building, company culture, and growth challenges both through the lens of his vast experience and the school of hard knocks that he experienced while growing up. He combines this with his spiritual approach towards creating the future of business today. In this episode… What does it take to build an authentic brand? Does the secret lie in the name of your company? Is it based on your customers? Or maybe the volume of sales you make? Having spent the first three years of running his footwear business seeing low sales, a candid talk with some of his target customers made Brian Smith realize that he had been using the wrong marketing strategies to promote his products. He made a quick shift to make his brand authentic and relatable to his target audience, and this led to massive growth. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brian Smith, the Founder of UGG Australia, about building an authentic brand. Brian talks about his entrepreneurial roadmap, the lessons he learned from starting and scaling the UGG brand, and the role spirituality plays in his decision making. Stay tuned.
Feb 10 2022
28 mins
Innovation Stories and Marketing Strategies with Giles Lury
Giles Lury is a Senior Director at The Value Engineers, a marketing strategy consultancy. He has over 30 years of experience in the business and is known for his creative spark, storytelling, and ability to constructively challenge conventional thinking. Giles is also the author of eight books on marketing, including four storybooks in which he relates short marketing tales that each revolve around a lesson. He is a regular contributor to The Marketing Society and MediaCat. In this episode… Branding and marketing are very important components of growing a consumer brand. Over the years, the strategies that companies have been using to increase awareness for their products have changed, mainly driven by changing consumer needs and evolutions in market trends. Due to increased competition, companies also have to find creative ways to market their products better to cut through the noise and increase excitement, appeal to their customers, and stay ahead of the competition. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Giles Lury, the Senior Director at The Value Engineers, to discuss innovation and marketing strategies. Giles also shares some innovative stories from his book and explains how branding has evolved over the years. Stay tuned.
Feb 3 2022
21 mins
The Power of Taking Action with Greg Reid
Greg Reid is a motivational speaker, entrepreneur, and the Founder of Secret Knock, an event that focuses on partnership, networking, and business development where he has featured billionaires, celebrities, presidents, inventors, and Oscar winners. Over the past 25 years, he has inspired millions of people to step into their greatness. Greg is also a filmmaker and produced the film Wish Man, which tells the story of the Make-A-Wish Foundation creator. He has also published, co-authored, and been featured in over 100 books. He has been honored for his work in mentoring youth at the White House. In this episode… When is the best time to take action? Do you spend a lot of time thinking and planning on what to do? If you have a great idea and have been waiting for the best time to take action, the best thing you can do is to take action right now. While many think you should wait until you have everything figured out, the reality is that there will never be a perfect time to do it. So why not now? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Greg Reid, the Founder of Secret Knock, to talk about the power of taking action now. They also discuss the importance of seeking advice from others, Secret Knock events, and how owning intellectual property can benefit you. Stay tuned.
Jan 28 2022
19 mins
Hacking Joint Ventures with Glen Ledwell
Glen Ledwell is a serial entrepreneur and the Co-founder and CEO of Mind Movies, a dynamic company focused on helping people achieve their goals through the Law of Attraction. In the first three years of Mind Movies’ inception, Glen took the company from $0 to $6 million solely through joint ventures. To date, he has generated an excess of $60 million online, with $30 million of that total sourced purely from joint ventures. Glen has a diverse background. He is the Founder of Flight Club Mastermind, an exclusive, high-end online marketing mastermind for top internet marketing entrepreneurs. He also owned and operated a property development company, a nightclub, an event company, and launched the first ever in-bathroom advertising entity in Australia. In this episode… Relationships are essential when it comes to building your career as an entrepreneur. Networking can help you connect with business owners that have similar or complementary skills, and can even forge your path towards building great businesses. From experience, Glen Ledwell knows that joint ventures are a low-risk and low-cost way to start and run a business. The cost of acquiring traffic and getting leads is low, which means that your business expenses will remain on the reasonable side to start. Joint ventures also make it easier for a business to benefit from people with skills that the founder may not have. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Glen Ledwell, the Co-founder and CEO of Mind Movies, about leveraging joint ventures to build a thriving business. Glen also explains how joint ventures helped him quickly scale his business and shares his tips for working with affiliates. Stay tuned.
Jan 6 2022
29 mins
What To Know About Ecom as We Enter 2022
Caulen Foster is an e-commerce marketing expert. He is the Co-founder and President of BrainPower and is an expert in bringing Amazon sellers over to the Shopify platform. His firm helps Amazon brand owners leverage the power of paid media, email, direct response copywriting, conversion rate optimization, and digital infrastructure to create effective omnichannel marketing strategies. In this episode… E-commerce is an excellend channel for bringing in more customers and driving sales. In addition to retail sales, it can help sellers build their businesses on different channels like Shopify, Amazon, or Facebook. To grow a top-notch e-commerce brand, businesses need to understand their customers, use the right marketing strategies, and build engaging relationships with customers. They have to provide them with valuable content without just focusing on pushing sales. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Caulen Foster, the Co-founder and President of BrainPower, to talk about the evolution of e-commerce and what people need to know going into 2022. They also discuss the increased cost of customer acquisition over time, how Amazon limits communication with customers, and the importance of building good relationships with customers. Stay tuned.
Dec 30 2021
14 mins
The Right Product Ideation and Development Path for Entrepreneurs with Kevin Mako
Kevin Mako is the Founder and President of MAKO Design + Invent, a product design firm that takes physical products from the idea stage all the way to store shelves. Kevin is also the host of The Product Startup Podcast, which is the number one podcast of the hardware product development industry. Kevin is an international keynote speaker, the Founder of The Generation Fund, a registered charity for Canada’s top high school students, and a Mentor for Ryerson Innovation. In this episode… The process of innovation has been evolving over the years, mostly driven by advancements in technology. Better research and development, stronger and faster communication, and support from accelerators have skyrocketed product ideation and development. Technology has also made it easier to crowdfund using a prototype, get a product tested, and receive feedback from customers. This means that it’s easier for entrepreneurs to iterate or improve their products. However, when starting a business, it is very important that an entrepreneur knows and understands the end goal. You can’t focus solely on product development: you also have to consider the strategies you’ll use to protect the product and sell to your target customers. According to Kevin Mako, this is how you create a valuable business. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kevin Mako, the Founder and President of MAKO Design + Invent, about the process of coming up with a concept, developing the idea, and selling your product. Kevin also shares his tips for selling a product and explains how technology has made it easier to create a prototype, develop the actual product, and get investor funding. Stay tuned.
Dec 23 2021
31 mins
Developing SaaS Platforms and Products That Provide Solutions with Mitch Russo
Mitch Russo is the CEO of MindfulGuidance. He built one of the earliest and most successful software enterprises in the 1980s, which he sold to Sage and ran as COO with a team of more than 300 people. Since then, he has dedicated himself to helping numerous entrepreneurs grow their businesses in addition to founding several successful ventures of his own. Among his successes is his partnership with Tony Robbins and Chet Holmes, Business Breakthroughs International. Together, they created a phenomenally successful business while serving countless entrepreneurs. Mitch is the author of the best-selling books, The Invisible Organization and Power Tribes. He has also been featured in Forbes, Inc., Entrepreneur, and more. In this episode… Developments in technology have provided great opportunities for entrepreneurs, especially for those in the SaaS development space. However, failure to embrace new technology or a delay in acting quickly enough can mean that entrepreneurs have to deal with obsolete software. This is the situation Mitch Russo found himself in when a sudden change in technology made his software outdated overnight. He, however, decided to immediately switch gears and create a software for lawyers. The result? A $10 million company. Mitch Russo, the CEO of MindfulGuidance, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast, where he talks about his early entry into software development and the lessons he learned about the SaaS model. Mitch also talks about his ClientFol.io software platform and explains how pivoting helped him build a seven-figure business. Stay tuned.
Dec 16 2021
29 mins
The Challenges of Working Without a Patent Attorney
Curtis Johnson is the President of ManageByStats, a company that helps Amazon sellers expand their businesses. ManageByStats provides companies with an innovative set of software tools that helps them get more reviews, view their profits, get access to customers' databases, and improve seller feedback. Danan Coleman is the VP of Media & Events at ManageByStats and the CEO of Danan Enterprises, Inc. He has over 10 years of experience doing sales and started his own venture in 2011. Danan joined ManageByStats in 2018 and runs the firm's trade shows, masterminds, podcasts, affiliate partnerships, and more. In this episode… The process of filing or registering for a patent can be very time-consuming. It takes a dedicated schedule and extensive knowledge to carry out research, file documentation, and get approvals from the United States Patent and Trademark Office (USPTO). This is why entrepreneurs can benefit significantly by working with a patent attorney. For Amazon sellers, obtaining intellectual protection is a very important step for brand registry. It helps you access more tools for managing and growing your businesses, protects you from patent infringement, and helps to reduce the chances of your account getting suspended. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Curtis Johnson and Danan Coleman from ManageByStats to talk about the challenges that come when you don’t partner with a patent attorney. They also discuss why Amazon sellers need intellectual property protection, talk about the expiration of US patents, and explain the differences between “word” and “logo” trademarks. Stay tuned.
Dec 9 2021
41 mins
How to Leverage Branding to Increase Your Company’s Value
Rey Perez is a personal branding expert and the Global Branding Expert at Brand in 2 Days, an exclusive done-for-you personal branding and marketing event. Rey is also a Global Branding Expert at AMP Productions and created My360sites.com, the ultimate platform for entrepreneurs, professionals, companies, and organizations that want to connect their brand with a much larger audience. Rey is a best-selling author, award-winning speaker, podcast host, elite business coach, and philanthropist who leads mastermind groups and business growth seminars globally. He has shared the stage and worked with some of the biggest industry icons such as Les Brown, Jack Canfield, Bob Proctor, Kevin Harrington, Sharon Lechter, and many more. In this episode… Do you know what it takes to create a personal brand? Do you know how to use your brand to create better relationships and build trust with your audience? A great brand helps businesses connect with others. It inspires audiences and triggers them into action. It offers them value and makes them want to work with the brand. And when implemented well, good branding can help businesses market their products effectively and scale their business quickly. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Rey Perez, a personal branding expert, to talk about branding and cultivating good business relationships. Rey also talks about the three pillars for building a brand identity, the use of social media to connect with others, and his tips for effective networking. Stay tuned.
Dec 2 2021
27 mins
