Important Business Lessons, with Peter Taunton

Aug 18 2021 • 43 mins

Important Business Lessons — Explore business wisdom and insights to drive growth and success with these important business lessons.

Important business lessons are very essential for today’s modern business. Despite the ups and downs of markets and new technologies, one thing always stays the same: the important lessons we learn from our experiences.

In today’s episode of Onward Nation — I will be partnering with Peter Taunton, Founder and CEO of Lift Brands. Peter is an expert at understanding consumer desires and fulfilling them. Over the years, he has acquired or founded several brands to round out the consumer-fitness experience: 9Round, Farrell’s, YogaFit, STEELE Fitness, and Fitness On Demand. Together with the Snap Fitness brand, they comprise the world’s largest wellness franchise organizations with over 6000 locations open or in development across multiple brands serving 165 million workouts and counting.

Peter and I are going to cover the important business lessons that you should follow to attract the right clients. You’ll undoubtedly walk away with several golden nuggets that you can apply to your business.

What you’ll learn in this episode is about important business lessons:

How Peter learned his first important business lessons at just eight years old, selling popcorn in front of his father’s grocery store
Why one of Peter’s most important business lessons to share is that sometimes it’s necessary for things to get uncomfortable for you to achieve your success
How Peter helps his coaching clients recognize the changes and pivots they need to make to restart the growth of their businesses
Why getting your entire team aligned is vital, and what key lessons Peter’s book “Impossible Hill” teaches about discipline, accountability and perspective
Why we usually see a curated, fictional version of people’s success, and why those who are truly giving of their wisdom are the best teachers
How Peter built out a thriving, successful team full of coachable people at Snap Fitness, and why this team was crucial for the brand’s success
Why recognizing team members who are “pulling deep on the oars” with love and respect is vital for building loyalty and strengthening relationships
How Peter tackled the tough challenge of turning around a failing business by focusing on the opportunity it presented rather than the difficulty
How 22-year old Peter led by example and created a shared purpose for the club’s team of 50 employees, and how he turned things around in just 8 years
Why Peter wrote his book “Impossible Hill”, and why he considers himself a “hill-taker” who can overcome unbelievable odds