How to cultivate gratitude? Foster your personal growth and appreciate losses as much as wins. Digest our tips on how to cultivate gratitude. How to cultivate gratitude? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you’ll learn in this episode is about how to cultivate gratitude:  How the journey that has become “Onward Nation” impacted many people and made a difference in businesses around the worldWhy you should keep Sir Isaac Newton’s Third Law of Motion front and center because it impacts the momentum of your business every dayWhy there’s an equal amount of winning in every loss — and — an equal amount of loss in every winHow to shift your perspective to be thankful for the losses just as much as the wins and how to cultivate gratitudeHow transitioning from thoughts of loss over to gratitude and thanksgiving when a deep loss happens can be the difference between being able to move on or remaining stuck.How changes in your team, clients, and revenue are all excellent indicators of your culture and where you’re going Additional Resources: Improve your insights about how to cultivate gratitude by tuning in to this podcast: Positive Attitude in Business, with Jon GordonFree Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/researchPredictive ROI Free Resource Library: https://predictiveroi.com/resources/Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/Learn more about how to cultivate gratitude by tuning in to our “ROI of Community” Framework

Sales Promotion Strategies—Explore effective methods to boost sales and increase ROI by applying our guide on sales promotion strategies. Sales promotion strategies? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point of view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you’ll learn in this episode is about sales promotion strategies: Three best sales promotion strategies that will guarantee your Return on Investment.How to create a steady stream of well-prepared prospects in your sales pipelineHow and why you should build out a series of “Transitional Moments” for your audienceWhy you should build out a topic list of your areas of expertiseHow to leverage your topic list into a guest appearance on podcasts, video series, etc.How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy”How to use the Siphon Strategy and add more people into your email listWhy you should add each new person to your list into what Stephen called the New Lead SequenceHow to create your own New Lead SequenceHow to leverage all of this new content into optimized blog posts for your websiteHow all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you Additional Resources: Improve your sales promotion strategies and get more at-bats with right-fit prospects by listening to our free tutorial: Transitional MomentsFree Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/researchPredictive ROI Free Resource Library: https://predictiveroi.com/resources/Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/Learn more about sales promotion strategies by tuning in to: The SIPHON Framework

Podcasting for Business — Unlock the potential of podcasts to drive growth for your business. Explore our guide on podcasting for business. Podcasting for business is our topic for this episode of Onward Nation. We dive deep into cornerstone content — what it is, why it matters, and how to wield it effectively. In the world of agencies, there’s often a misstep when it comes to crafting a robust content strategy. We tend to veer towards churning out countless bite-sized pieces of content rather than focusing on something more substantial. It’s understandable — the idea of creating a single, monumental piece of content can seem daunting when compared to the allure of producing a multitude of smaller ones. But here’s the thing — creating cornerstone content is the key to establishing authority in your niche. It’s about crafting content that not only serves as the foundation for your promotional efforts but also generates a plethora of smaller, valuable pieces. We’re not just defining cornerstone content — we’re showing you how to create, slice, and dice it into smaller cobblestones. Joining me is an absolute expert in the field — Harry Morton, the brilliant mind behind Lower Street, a premium podcast agency. Harry and his team are all about cutting through the noise and launching standout shows. We explore the strategies, pitfalls, and insider secrets to mastering the art of podcasting for businesses and crafting cornerstone content that demands attention.  Whether you’re a seasoned pro or just dipping your toes into the podcasting for business waters, this episode is packed with actionable insights to help you take your content game to the next level. What you’ll learn in this episode is about podcasting for business: How Harry realized the potential of podcasting for business and founded Lower Street, and why he believes it is never too late to start a podcastHow podcasting for business can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcastWhat tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast showWhy preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audienceHow Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questionsWhy the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questionsWhy your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audienceWhat steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpfulWhat resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content   Resources: Enhance your insights about podcasting in business by listening to our podcast: Turning a Podcast into a Business, with David MammanoAsk us about our Narrated Interview service that elevates a regular interview-based podcast to something unique to your brand. Don’t just start ANOTHER podcast, start something special: https://lowerstreet.co/narrative-podcast-serviceLearn more about podcasting in business, and you can find Harry Morton here.LinkedIn: https://www.linkedin.com/in/harrymorton/LinkedIn: www.linkedin.com/company/lower-street/Facebook: www.facebook.com/lowerstreetmediaTwitter: @podcastharry

LinkedIn Marketing Strategy? Learn tips to boost your professional network and enhance brand visibility. Guide on LinkedIn marketing strategy. LinkedIn marketing strategy is our focus on today’s topic here at Onward Nation — Our special guest expert and I today are going to dig into and slice apart strategies and tactics you can take and use to build a Facebook Group and how to find and engage with your right-fit prospects on LinkedIn.  Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing. Mandy and I are going to cover both Facebook and LinkedIn Marketing strategies. We may meander a bit between the two topics, but there’s no doubt you’ll walk away with several golden nuggets that you can apply to your business.  What you’ll learn in this episode is about LinkedIn marketing strategy:  How Mandy started her agency in 2010 after discovering her love of marketing, and how she uses her marketing skills to help business and agency ownersHow Mandy came to focus on Facebook and LinkedIn marketing strategy, and how Mandy’s agency excels in helping create impactful personal brands for clientsWhy Mandy believes that leveraging your connections, mailing list, and friends is the key to launching a thriving Facebook communityHow Mandy grew her business to six figures entirely through organic growth and through her Facebook groupWhy Mandy is focused on mastering the LinkedIn algorithm and utilizing LinkedIn to help humanize brands and tell their storiesWhy LinkedIn’s algorithm is focused on personal connections and conversations more than anything else, and what changes you can make to improve your rankingHow to do keyword research through LinkedIn to help your content gain visibility on the platformWhat steps to take to maximize the visibility of your content on LinkedIn, and how to slice and dice bigger content into smaller pieces that can be repurposedHow to get assistance from others on LinkedIn to help boost your posts while helping them boost their ownWhy all of Mandy’s LinkedIn messaging and marketing strategies can work just as well on Facebook Resources: Read this blog from Mod Girl Marketing to expand your knowledge about LinkedIn marketing strategy: How Often Should You Be Posting On LinkedIn?Learn more about the newest and most effective LinkedIn marketing strategy, and you can find Mandy here.LinkedIn: www.linkedin.com/in/mandymcewen/LinkedIn: www.linkedin.com/company/mod-girl-marketing-llc/Facebook: www.facebook.com/mod.girl.marketingTwitter: @MandyModGirlTwitter: @ModGirlMktg

Podcasting for Thought Leadership —  Elevate your influence and develop your storytelling skills through our guide on podcasting for thought leadership. Podcasting for Thought Leadership? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful—not selling, but helping. When I say cornerstone content, I mean content that’s big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones.  In today’s episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we’ve been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones. What you’ll learn in this episode is about podcasting for thought leadership:  Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on podcasting for thought leadership niche.What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talentsHow the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channelMark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hostsWhy offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership contentWhat research and screening process Mark and his team follow to identify podcasts that are the best fit for their clientsWhy it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesyWhy it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is keyHow to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiencesWhy a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms Additional Resources: Tune in to this episode of Podcasting for Business with Harry Morton to elevate your knowledge about podcasting for thought leadership.Learn more about podcasting for thought leadership, and you can find Mark here.Book a call with Mark and his team: https://speakonpodcasts.com/strategyLinkedIn: www.linkedin.com/in/markcolganmarketing/LinkedIn: www.linkedin.com/company/speak-on-podcasts/Twitter: @MarkOnPodcasts

Business Scaling Strategy: Learn effective methods to expand your company’s operations by exploring our guide on business scaling strategy. Business scaling strategy?  We’re asking ourselves what new strategies…what shifts inside Predictive do we need to make in order to double down in 2023 to raise the standard of excellence and be even more helpful to our clients — and at the same time — remove obstacles that might be in the way of us growing and scaling Predictive. Today, we invited Michael Zipursky, CEO of Consulting Success, to discuss the best business scaling strategy. Michael and his team specialize in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses. Applying these strategies, which Michael shared with us today, will most likely help you gain the right client for your business.  What you’ll learn in this episode is about business scaling strategy:  How Michael started his first consulting business as he was entering university, and how his career path gave him a broad range of experience in business scaling strategy.How Michael has scaled his consulting while maintaining a laser focus on serving others and being as helpful as possibleWhy being transparent and vulnerable about his own ups and downs has been a crucial component of Michael’s ability to build credibility and trustMichael shares the four stages of the business scaling strategy he takes clients through and he shares why each of these stages builds upon the one beforeWhy marketing should be about delivering value and building relationships rather than focusing on sales and promotionsWhy putting your marketing engine in place and following Michael’s three-part process can allow you to raise your prices due to the value you’re offeringWhy mastering the “deep and meaningful sales conversation” can be a powerful way to establish credibility and increase perception of valueWhy the structure of fees you use matters, and why marketing is a skill anyone can learn even if they’re introvertedWhy the kinds of deep and meaningful sales conversations Michael talks about can help you strengthen your long-term relationships with your clientsWhy doing the hard work of building your confidence in your pricing is crucial for business growth Resources: A new study on how to become a consultant: www.consultingsuccess.com/how-to-become-a-consultantExplore more ideas about business scaling strategy by tuning in to our free video tutorial: Our “ROI of Community” FrameworkFree 47-Page Consulting Blueprint Guide: www.consultingsuccess.com/blueprintLearn more about business scaling strategy. You can find Michael here.LinkedIn: www.linkedin.com/in/zipursky/LinkedIn: www.linkedin.com/company/consultingsuccess-com/Facebook: www.facebook.com/ConsultingSuccessTwitter: @ConsultingBuzz

PR Strategy Plan — Learn tactics for successful communication campaigns and improve your business by exploring our guide on PR strategy plan. PR strategy plan is our topic for today’s episode of Onward Nation — Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and PR strategies, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns. Leslie has more than 25 years of experience leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client’s business and challenges. She believes that a greater understanding of her client’s businesses leads to more innovative and successful campaigns. We will highlight the 5 PR channels you already have available to you right now and how to use them effectively. We’ll also break down why distribution lists matter — and — how to spot a bad list. What you’ll learn in this episode is about PR strategy plan:  How Leslie’s career began with a love of magazines and a passion for advertising, and how that evolved into an understanding of PR strategy plan for businessWhy there are five key PR channels: Facebook, Instagram, Twitter, LinkedIn, and your own personal websiteWhat steps you can take to leverage your website to become a powerful PR channel, and why utilizing the blog feature is key to generating trafficWhy recognizing the areas in which you are an expertise and sharing content with your audience relating to your expertise can help you get noticedWhy it takes time to see the results of your PR efforts, and why a powerful news hook is crucial for extracting value from your PR strategiesWhy your PR strategies should be centered around getting to the point and starting a conversation with your audienceHow to identify the things you can share that are worthy of being newsworthy, and why knowing the audience you’re trying to reach is importantLeslie shares how she and her team help their clients, using some of their zoo clients as examplesHow to turn your big wins into helpful content that can lead the way for other business owners, and why the third party endorsement is the Holy Grail of PRWhy public relations is a marathon, not a sprint, and why it takes practice and patience to see your PR strategy plan take off Additional Resources: Elevate your insights about the PR strategy plan by reading this blueprint: How To Build A Better Press ReleaseLearn more about the PR Strategy plan, and you can find Leslie here.LinkedIn: www.linkedin.com/in/lesliemichenerperino/LinkedIn: www.linkedin.com/company/e-w–bullock-associates/Facebook: www.facebook.com/EWBullockTwitter: @EWBullock

Jason Yormark is the founder of Socialistics (www.socialistics.com), a leading B2B social media agency that helps businesses turn their social media efforts into real measurable results. He is a 20+ year marketing veteran whose prior work has included launching and managing social media efforts for Microsoft Advertising, Office for Mac, the Air Force and Habitat for Humanity. Jason has been recognized as a top B2B social media influencer and thought leader on multiple lists and publications including Forbes, ranking #30 on their 2012 list. Jason is a published author having released his first book in 2017, and currently resides in Snohomish, WA. You can learn more about Jason and catch more of his writing on his personal blog www.jasonyormark.com. What you’ll learn about in this episode: Why developing a social media presence for business success is crucial in today’s competitive market, and how Jason’s career path led to becoming a social media expertWhy the key to leveraging social media is found in focusing on the right metrics and getting real resultsWhat challenges Jason and his team have faced in dealing with organizations’ past bad experiences working with marketing agenciesWhy Jason is intentional about his interactions with clients and is focused on building relationships that can blossom over timeWhy a key part of being a successful entrepreneur is learning to overcome fear of being on your ownWhy marketing is often the first thing that gets blamed when there are problems in the business, and why marketing is seldom the fix for deeper problemsWhy being committed to their social media niche has been a powerful catalyst for growth at SocialisticsWhy the key to a successful social media presence for business is to meet people where they are and leverage your reachWhy the level of intentionality Jason and his team practice and the trusted reputation they’ve cultivated have improved the number and quality of incoming leads they get Resources: Website: www.jasonyormark.com/Website: https://socialistics.com/LinkedIn: www.linkedin.com/in/jasonyormark/LinkedIn: www.linkedin.com/company/socialistics/Facebook: www.facebook.com/socialisticsTwitter: @jasonyormarkTwitter: @socialistics

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. Graeme has a passion for helping companies succeed by aligning operational reality to strategic intent and supporting clients to breakthrough thinking to solve complex business challenges. What you’ll learn about in this episode: The importance of orchestrating high-level initiatives that impact the bottom lineWhy it’s such a problem when a company’s initiatives don’t fully align with their strategyHow often Graeme finds that companies are misaligned and how that disconnect developsHow Graeme and his team create re-alignment in a business and encourage executive-level buy-inWhy ViTL Solutions are a values-driven company, and what the four cultural tenets are that provide their touchstone Resources: Website: https://vitlsolutions.com/LinkedIn: https://www.linkedin.com/in/strachangraeme/https://www.linkedin.com/company/vitl-solutions/

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50 and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes Top 5 Business Books of the Year, and Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an expert at self-reinvention and helping others make changes in their lives. She is a frequent contributor to the Harvard Business Review and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, producer of a multiple Grammy-winning jazz album, and a Broadway investor. What you’ll learn about in this episode: Why working through the small tasks leads to progressionHow to creatively and intellectually engage employeesHow to leverage your time more efficientlyWhy Dorie was inspired to write her book about productivity The Long Game and ​​some of the biggest takeaways from the book that business owners can apply within their own teamHow to protect 20% of your time for personal growthSome of the golden nuggets that Dorie would love business owners to focus on for the long gameThe impact of the Great Resignation on business owners and what you can do to fill the pipeline of talent going forwardWhy strategic thinking is so critical in achieving your long term goals Resources: Website: www.dorieclark.comLinkedIn: https://www.linkedin.com/in/doriec/Facebook: https://www.facebook.com/dorieclarkauthor/Instagram: https://www.instagram.com/dorieclark/Twitter: @dorieclark Additional Resources: You can download her free Long Game self-assessment workbook and learn more at dorieclark.com/thelonggame

Nic Natarella is the founder of AdWise Creative. He is known for his voice-over talents and directs his team in every project that comes into AdWise Creative. His involvement with each individual project assures that you have top-notch and maximum results for all of our clients. Nic first started “on the air” back when he was eight years old. He started out by making cassette tape recordings of his “radio shows” on the living room stereo system, consisting of a turntable and built-in cassette player. You will have to google “turntable” and maybe even “cassette player” if you have never heard of that before. His first real air time was just outside of Nashville as the news guy/sidekick on the morning show. His on-air career has involved morning host duties, middays, afternoon fill-in, and nighttime hosting. He also had responsibilities at the radio station with Program Director, Assistant Program Director, Webmaster, and Creative Services Director, just to name a few. Nic has written radio and production magazine articles, conducted copywriting seminars for radio sales teams, and crafted thousands of commercials for clients looking to have a radio spot sent out. His voice-over work has been used for projects such as: Radio commercialsVideo gamesCorporate training materialsAnd rock concerts Want to catch Nic’s attention? He’s a fan of classic cars from the ’40s and ’50s and muscle cars from the ’60s and ’70s. While at home, he is called a shade tree mechanic, turf management supervisor, and natatorium engineer. He is known for cheering for many college football teams, so you will either love him, or he will become your rival. Nic and his wife, Debbie, live outside Orlando, Florida. Debbie is a private horse trainer and riding instructor at Amazing Grace Equestrian. Their daughter has her Master’s in Social Work and lives and works in Tampa. Nic and Debbie currently share the house with three rabbits and up to eight horses at any given time. What you’ll learn about in this episode: The power of storytelling in advertisingHow to make meaningful connections through audioHow to take your audience inside the emotion of an experience with a few powerful wordsTips on uncovering the story behind your service or productWhy there is gold in your unconscious competence Resources: Website: https://adwisecreative.com/LinkedIn: https://www.linkedin.com/in/adwisenicnatarella/Facebook: https://www.facebook.com/adwisecreativeTwitter: https://twitter.com/adwisecreative Additional Resources: Download The 5 Most Common Radio Advertising Mistakes That Are Costing You Money and How to Fix Them here

Hey Onward Nation — before we dive into the show notes for this solocast — let me first share a really big thank you. Thank you for the 6+ years of support. Thank you for all of the social media posts. Thank you for all the emails. And thank you for all of your encouragement over the last 1,000+ episodes. My Predictive ROI team and I are over the top grateful. THANK YOU! Okay — while thinking through what I wanted to teach and share during this episode — I decided to build it out differently than any other solocast, so that meant creating show notes that acted more like a companion to the audio instead of highlights. So for this episode — both the show notes and the audio are important. The audio will walk you through how to grow your audience — and — then how to nurture your audience over a day or a decade using the New Lead Sequence (NLS). The NLS is a strategy I learned from Taki Moore, founder of Black Belt. And as soon as he shared it with us — we immediately put it into a test phase inside the Predictive ROI Lab — and HOLY BANANAS — it works. During the episode, I break down the timing, highlights, and main components of each of the six emails within the NLS. And then, I included visual examples of each email here in the show notes to make it super simple for you and your team to take and apply the content into your system. Before we get to the email examples — here are the links to the books I recommended you add to your business library: Content Inc, 2nd Edition Killing Marketing And — if you go here — you can order a 100% free paperback copy of Sell with Authority. No shipping. No credit card. Nothing. Just your free paperback copy shipped right to your door. Okay — here we go beginning with Email #1.                         Well — there you have it — a path you can follow to grow and nurture your audience. The New Lead Sequence will help you generate leads without your prospects ever feeling like they were a prospect. If you have questions or concerns about the NLS or something else — please know — you can always email me at stephen@predictiveroi.com. That’s my direct Inbox, and I read and reply to every email. I also invite you to join our free Facebook Group call “How to Fill Your Sales Pipeline.” It’s a super-engaged community of agency owners, business coaches, and strategic consultants just like you, sharing their insights, asking thought-provoking questions, and sharing their expertise. If that sounds interesting to you — please join us. Until then — onward with gusto!

Jamie Shibley believes that successful businesses are created through building strong relationships with prospects, existing clients and business associates. Giving by nature, and from a young age working in her grandfather’s floral shop, Jamie inherently understands the influence of a meaningful gift. Through her strategic gifting agency, The Expressory, she helps businesses develop long-lasting customer relationships through thoughtfully designed memorable customer experiences. Jamie has designed experiences for numerous clients across the country, making it simple for companies to stand out and make a lasting impression. Respected as a market leader, Jamie’s gift designs have been featured on Entertainment Tonight. What you’ll learn about in this episode: Jamie shares how her career started out in corporate IT, and she explains why she left the corporate world and started her own businessHow her first business helped Jamie find her perfect target audience, and how she defines strategic giftingWhy the right gift can build bonds, strengthen relationships, and open new doors for your businessWhy strategic gifting is about focusing on your prospects rather than on you, and how it can help you turn a prospect relationship into a collaborationHow strategic gifting can also be a powerful way to engage with your existing clients and help nurture those relationshipsWhy the minor cost of strategic gifting can pay massive dividends over the long term of your relationships, and how to get started developing a gifting programWhat kind of return on investment you can see from a gifting program, and why it’s important to listen for further relationship-building nuggetsWhich key steps to follow to deploy your strategic gifting program, and how to build up your established process over timeWhy an ongoing gifting cadence and persistence are crucial for making inroads with your prospective clients Resources: Website: www.theexpressory.comEmail: jshibley@theexpressory.comLinkedIn: www.linkedin.com/in/jamie-shibley-76a3402/Facebook: www.facebook.com/TheExpressory

Art Boulay’s Biography: Art Boulay, MBA, is CEO of Strategic Talent Management, a consulting firm he co-founded based in Maine with clients all over the US. Like you, he recognizes that organizations spend lots of money solving problems caused by a lack of soft skills among their leaders, managers, employees and new hires. He is an expert in solving those people challenges. Art brings practical ideas, humor and common sense solutions to each assignment. He specializes in organizational planning, succession & leadership, and is a certified behavioral and leadership coach. He is an expert in applying assessment tools to solve real-world challenges in coaching & development, hiring, promotion and recruitment. Art has lived in Maine most of his life and enjoys hiking and camping in the beautiful north woods of Maine. He currently makes his home in Brunswick, Maine with his wife Lori. Sue MacArthur’s Biography: Sue MacArthur has developed Strategic Talent Management’s national recruiting practice into being one of four key service areas. Prior to joining STM, Sue had a dynamic career in the areas of human resources and operations. She has worked for Westin Hotels, John Hancock Financial Services, and Manpower Staffing Services; and has worn many hats with a variety of startup companies. Leadership, people, and problem-solving are her passions. Sue’s non-traditional career path allows her to bring unique insights and diverse perspectives to complex situations and produce innovative solutions. As a reformed politician, building consensus and trust come naturally to Sue, which allows her to create relationships, build rapport, and understand the needs of others. Sue’s professional strategy moving forward is to bring her expertise, experience, and passions together to leave a positive legacy. What you’ll learn about in this episode: Art shares how he co-founded Strategic Talent Management, and he explains how his business has evolved over its existenceSue shares how she joined STM and quickly began helping to grow the business and evolving the solutions STM offers its clientsWhy the recurring theme Sue hears from employees leaving their jobs is “I just couldn’t go back there”, and what factors are contributing to The Great ResignationWhy your employer branding needs to be honest, clear, direct, and should avoid sounding too generic or overly rosyWhy it’s equally important for candidates to know who they are and what their goals for their career are, and how Art and Sue help candidates clarify their aspirationsHow STM’s assessment works, what data points and tools they use, and how their process helps match ideal employers with right-fit candidatesArt shares how his team helps employers avoid “bad hire” situations, and he shares how hiring mediocre performers is a bigger problem than hiring bad performersWhy you shouldn’t be looking for “perfect candidates” but rather should be focusing on what you need in a role and then finding someone who fits those needsHow behavioral assessment tools (such as the Myers-Briggs Type Indicator) can be useful for learning more about potential hires and how they would fit into the teamWhy your existing team can be an outstanding resource for building a pipeline for talent and bringing in great candidates even during The Great Resignation Resources: Email: solutions@strategictalentmgmt.comBlog: https://strategictalentmgmt.com/blog/Website: https://strategictalentmgmt.com/Art’s LinkedIn: www.linkedin.com/in/artboulay/Sue’s LinkedIn: www.linkedin.com/in/suemacarthur/LinkedIn: www.linkedin.com/company/strategic-talent-management/Facebook: www.facebook.com/Strategic-Talent-Management-77066671390

Important Business Lessons — Explore business wisdom and insights to drive growth and success with these important business lessons. Important business lessons are very essential for today’s modern business. Despite the ups and downs of markets and new technologies, one thing always stays the same: the important lessons we learn from our experiences. In today’s episode of Onward Nation — I will be partnering with Peter Taunton, Founder and CEO of Lift Brands. Peter is an expert at understanding consumer desires and fulfilling them. Over the years, he has acquired or founded several brands to round out the consumer-fitness experience: 9Round, Farrell’s, YogaFit, STEELE Fitness, and Fitness On Demand. Together with the Snap Fitness brand, they comprise the world’s largest wellness franchise organizations with over 6000 locations open or in development across multiple brands serving 165 million workouts and counting. Peter and I are going to cover the important business lessons that you should follow to attract the right clients. You’ll undoubtedly walk away with several golden nuggets that you can apply to your business. What you’ll learn in this episode is about important business lessons:  How Peter learned his first important business lessons at just eight years old, selling popcorn in front of his father’s grocery storeWhy one of Peter’s most important business lessons to share is that sometimes it’s necessary for things to get uncomfortable for you to achieve your successHow Peter helps his coaching clients recognize the changes and pivots they need to make to restart the growth of their businessesWhy getting your entire team aligned is vital, and what key lessons Peter’s book “Impossible Hill” teaches about discipline, accountability and perspectiveWhy we usually see a curated, fictional version of people’s success, and why those who are truly giving of their wisdom are the best teachersHow Peter built out a thriving, successful team full of coachable people at Snap Fitness, and why this team was crucial for the brand’s successWhy recognizing team members who are “pulling deep on the oars” with love and respect is vital for building loyalty and strengthening relationshipsHow Peter tackled the tough challenge of turning around a failing business by focusing on the opportunity it presented rather than the difficultyHow 22-year old Peter led by example and created a shared purpose for the club’s team of 50 employees, and how he turned things around in just 8 yearsWhy Peter wrote his book “Impossible Hill”, and why he considers himself a “hill-taker” who can overcome unbelievable odds   Additional Resources: Learn more about important business lessons, and you can find Peter here.Enhance your knowledge about important business lessons by tuning in to this free video Impossible Hill by Peter Taunton: https://amzn.to/3hKHbjvInstagram: www.instagram.com/peter_taunton/LinkedIn: www.linkedin.com/in/petertaunton/Facebook: www.facebook.com/Peter-Taunton-105472747590615/YouTube: www.youtube.com/channel/UCbhhYacl1jtVPURqqXGP0dATwitter: @petertaunton

Integrative Productivity™ Expert, Angela Kristen Taylor, is mostly known for creating the Productive Flow Mastery™ methodology, her integrative whole body approach to productivity and business growth. She is an engaging and relatable speaker who has made it her personal mission to help ambitious, purpose-driven entrepreneurs and sales professionals overcome stress & chaos so they can create the life and business they want and ultimately, the freedom and security they created their business to achieve. Angela’s integrative productivity strategies helped her go from chaotic hot mess with big dreams and failed achievements to the woman who raised and homeschooled 5 children while running and growing a successful coaching company, and always creating the perfect balance for herself, her family, and her business, no matter what obstacle presented itself along the way. What you’ll learn about in this episode: How Angela has found tremendous success and has managed to organize her life so that she works 4-5 hours a day and only 4 days a weekWhy Angela believes that productivity is rooted in emotion, and how dealing with the roots of her “emotional clutter” helped her in overcoming chaos in her lifeHow Angela helps her coaching clients by first helping them to “set their GPS” with visualization exercises to help them identify their ideal lifeWhy Angela’s focus shifted to working on herself, and how in 2010 she decided to take a new direction in life after struggling through the real estate collapseWhat major changes Angela made that helped her in overcoming chaos and bringing order to her business and home lifeHow the four key elements of the Productive Flow Mastery™ methodology are emotion, energy, time and focusWhy the majority of Angela’s entrepreneur clients struggled with a challenging or traumatic childhood, and why emotional work is keyWhy understanding your goals helps you take the right action to move toward them, block out time to do the work, and set your focus on the right workWhy emotions are the root of many of our behaviors and unhealthy habits, and what steps Angela recommends you begin taking to begin overcoming chaos in your life Resources: Book a Complimentary Productivity Breakthrough Session with Angela at: https://meet.angelakristentaylor.com/book/u/me/Website: http://angelakristentaylor.comLinkedIn: www.linkedin.com/in/angelakristentaylorLinkedIn: www.linkedin.com/company/angelakristentaylorFacebook Group: www.facebook.com/groups/productiveflow

Jon Gordon’s best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals, and nonprofits. He is the author of 23 books including 10 best sellers and 5 children’s books. His books include the timeless classic The Energy Bus which has sold over 2 million copies, The Carpenter which was a top 5 business book of the year, Training Camp, The Power of Positive Leadership, The Power of a Positive Team, The Coffee Bean, Stay Positive, and The Garden. Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Truist Bank, Clemson Football, Northwestern Mutual, West Point Academy and more. Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams. What you’ll learn about in this episode: How Jon wrote his bestselling book “The Energy Bus” when he was at a low period in his life, and how he learned to overcome his challenges, fears and negativityWhy having a positive attitude in business means having fun while following your purpose and continuing to strive for excellenceWhy some people lean towards optimism and some toward pessimism, and how you can train your mind to increase your optimism even if you’re a natural pessimistWhy success leads to fear, and why before you achieve real success you’re naturally less fearful of taking chances and risksWhy being fearless isn’t the same thing as being reckless, and why being smart about the risks you take is crucialWhy it is important to define what winning means to you, and why you shouldn’t fear failure because it offers its own rewardsWhy “anxious” means “divided”, and why developing your strength to face your anxiety is the key to unlocking your potentialWhy love is the greatest success principle of all time, and why loving what you do and who you work with is vitalHow feeling love allows you to perform at a higher level and is the ideal antidote for your fears Resources: Website: http://jongordon.com/LinkedIn: www.linkedin.com/in/jongordonenergy/Facebook: www.facebook.com/jongordonpageTwitter: @JonGordon11

Sandra Martini, founder of boutique coaching firm The Martini Way, offers her mentoring clients a perfect balance of marketing savvy, intuition and results-driven systemic implementation with a healthy dose of nurturing and love. Sandra’s style is to learn about your goals and then reverse engineer them to where you are now, so you can create the quickest path to your goals possible without sacrificing your sanity or self care. The sustainable success Sandra teaches takes time and work. If you’re looking for someone to tell you to call everyone you know and sell them a high level “X”, Sandra isn’t for you. If you want a partner who understands the big vision and intimate details of running and marketing a successful, sustainable business; who understands you and where you are, who nurtures you while being completely honest and non-judgmental and who can pull from her years of hands-on business and marketing expertise, then Sandra Martini is ready to help! What you’ll learn about in this episode: How innovating in her prior roles gave Sandra keen insights into membership programs best practices that she carried with her into her entrepreneurial careerWhy a great membership program takes intentionality, hard work, and a laser focus on providing ongoing value to your members to retain them in your programWhy a thriving membership program needs a great backend to support it, with systems, processes, employees, information-tracking and problem-solving built inWhy a powerful content library does no good if members in the program don’t know it’s there or how to access itWhat pitfalls, expenses and potential obstacles you should be aware of when considering offering a membership programWhy it is important to offer upgrades to your members in your value ladder, and why you should avoid overwhelming yourself by trying to over-deliver on your programSandra shares a powerful strategy for targeting and curating your content to elevate your membership experienceWhy an easy-to-navigate onboarding and welcome process is crucial for retention, and why it is important to avoid forgetting your existing members in favor of new onesWhy falling in love with your program can blind you to issues that can keep it from being profitable Resources: Learn more about membership programs best practices at Sandra’s websiteFree eBook from Sandra: www.membershipprograms.infoLinkedIn: www.linkedin.com/in/sandramartini/Facebook: www.facebook.com/themartiniwayllcTwitter: @SandraMartini

For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with hundreds of clients — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He’s the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he’s the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. Our purpose is to deliver predictable and measurable ROI by positioning our clients as THE AUTHORITY in their niches and then monetizing that position. What you’ll learn about in this episode: In this unique episode of Onward Nation, you’ll hear audio from a guest appearance Stephen Woessner recently had on the Profit With Podcasting podcast, hosted by Noah Tetzner. You’ll hear insights about: Why Noah’s outstanding initial email where he reached out to invite Stephen to guest on his Profit With Podcasting show immediately caught Stephen’s noticeStephen shares the origins of the Onward Nation podcast and discusses how the show has grown over its more than one thousand episodesHow the Onward Nation podcast led to the Trojan Horse of Sales strategy and Predictive ROI’s focus on thought leadership marketingWhat the Dream 25 list is, and how you can utilize your Dream 25 as a roadmap for getting intentional about your ideal client prospectsHow a podcast can be an ideal vehicle for connecting with your Dream 25 perfect-fit prospects as a Trojan Horse to get you in the gatesWhy the follow-up process after a Dream 25 client appears on your show is the crucial next step for furthering your relationshipWhy your contacts with your prospect need to be about them and their expertise and not be self-aggrandizingWhy it’s important to slice and dice your podcast episode to share through other channels so that you don’t become a “one-trick pony”How the Sell With Authority methodology has grown into an encompassing, multifaceted thought leadership marketing strategy Resources from the Profit With Podcasting episode: Learn more about the power of thought leadership marketing with Noah Tetzner’s Profit With PodcastingEmail Noah: noah@profitwithpodcasting.comGet a free copy of Sell With Authority: https://predictiveroi.com/free-bookProfitable Podcasting by Stephen Woessner: https://amzn.to/3qH3yZV Additional Resources: Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/researchPredictive ROI Free Resource Library: https://predictiveroi.com/resources/Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/

Natalie Ghidotti, APR, is principal of Ghidotti, which she founded in 2007 and has since grown to serve a wide range of clients, including some of the region’s best-known brands. The firm serves clients that span all industries, including retail, healthcare, retirement communities, professional services, nonprofits and more. Prior to opening her own firm, Natalie was a senior public relations account executive with another marketing/PR firm in Little Rock. Before joining the public relations world in 2004, Natalie served as special publications editor-in-chief at Arkansas Business Publishing Group, where she was editor of Little Rock Family, Arkansas Bride, Little Rock Guest Guide and other magazines for five years. While at ABPG, Natalie won national awards from the Parenting Publications of America for her stories published in Little Rock Family. In her public relations career, Natalie has garnered top Prism Awards from the Public Relations Society of America and Bronze Quill Awards from the International Association of Business Communicators. Natalie is an active community volunteer, serving on the board of the Rotary Club of Little Rock and the Board Development Committee for the Girl Scouts Diamonds of Arkansas, Oklahoma and Texas, and as an active volunteer with Holy Souls School and Catholic High School for Boys. She is a past president of the Arkansas Chapter of the Public Relations Society of America and a past chairman of PRSA National’s Independent Practitioners Alliance. She serves on the Executive Committee for PRSA National’s Counselors Academy, has served as one of a three-member leadership team overseeing National PRSA’s Section Council and has been a speaker for several PRSA International Conferences. Natalie is a member of PRConsultants Group, a collaborative of 50 senior-level PR practitioners representing the top markets in the country. She has served on the boards of directors for Reach Out and Read, Museum of Discovery, Centers for Youth and Families and the Girls Scouts. She is a member of Leadership Arkansas Class XII, Leadership Little Rock, Class XVI, was named to Arkansas Business’ “40 Under 40,” and is troop leader for her daughter’s Girl Scout Juniors Troop. What you’ll learn about in this episode: How Natalie’s journalism career ultimately led to starting her agency, Ghidotti, and how her agency’s focus is on the power of becoming a thought leaderHow Natalie defines “the mindset of a journalist”, and how capturing that mindset is a crucial component of her team’s thought leadership expertiseWhy understanding what a journalist considers important is the key to focusing on the right angle for your content to best reach and serve your audienceHow being a consistently valuable source for a reporter can help you build a strong, trusted relationship that can be invaluable in becoming a thought leaderWhy a sense of urgency is important when working with media outlets, and how Natalie defines thought leadershipHow PR and content marketing interact with Natalie’s comprehensive, integrated “PESO” content model: Paid, Earned, Shared, and OwnedHow becoming a thought leader and then slicing and dicing your content can allow it to be used across all four channels of the PESO modelHow being intentional and strategic with your thought leadership content is crucial for reaping its rewardsHow Natalie is active within the Executive Committee of PRSA (the Public Relations Society of America) Counselors AcademyHow to learn more about the upcoming PRSA Counselors Academy conference taking place September 19-21 2021 in Nashville, TN Resources: Learn more about becoming a thought leader at the PRSA Counselors Academy 2021 Conference in Nashville, TN from September 19-21Website: https://ghidotti.com/LinkedIn: www.linkedin.com/in/natalieghidotti/LinkedIn: www.linkedin.com/company/ghidotti/Facebook: www.facebook.com/ghidotticommunications/Twitter: @ghidotticomm