Culture eats strategy for breakfast: Focusing on building a high-performance, self-accountable culture will transform your business and life.
In this enlightening podcast episode, co-hosts Wendy Sellers and JC are joined by guest Wayne Mullins, a marketing expert, the founder of Ugly Mug Marketing, and the author of Full Circle Marketing. Mullins brings to the forefront the pivotal role of workplace culture in determining an organization's success. Quoting famously that "culture eats strategy for breakfast", Mullins shares his regrets from the past where he once deemed culture as subsidiary, stating that this failing mindset can lead to the formation of a mediocre workplace environment.
Mullins highlights the silver linings of the COVID-19 pandemic, pointing at its role in underscoring the necessity of fostering a healthy culture within teams despite the challenges. He also credits the younger generation as being instrumental in pushing for businesses that emphasize their employees' wellness as much as their client services.
For new team leaders aiming to nourish a beneficial team environment, Mullins shares helpful advice in the form of four decisive questions every leader must address: 'Where are we going?', 'Why does this matter?', 'What is expected of them?', and 'How and when will you measure my performance?'.
This episode serves as an insightful guide for those in managerial roles or for anyone aspiring to be an effective leader. It emphasizes the role of culture, clear vision, and employee satisfaction in carving the path to organizational success.
Connect with Wayne at https://www.linkedin.com/in/fireyourself/
Connect with the hosts on LinkedIn
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