Have you ever implemented a new tactic that seemed like it was really paying off well, but then you wake up a year later and realize it’s not coming close to what you thought it would? Or even worse, you are actually losing money? I know I have.

It comes down to effectively evaluating return on investment, both with hard dollars and the not so easy to quantify use of resources.

Listen to this episode to find out how to keep this from slowing you down and vastly increase the speed of your company’s growth.