Growing Your B2B Small Business with Robert Poole

Robert Poole

Do you have a small business that sells to other businesses? If so, you probably know that there are plenty of resources for companies that market to consumers or companies who sell to large, Fortune 500 type companies. But what about the small businesses in the middle who sell to other companies. Where do we go to get answers? How do we grow our companies consistently while still keeping our sanity? That’s the question, and this podcast is the answer.If you're listening to this podcast, you're part of an elite group of achievers who aren't willing to settle for just a nine to five job. You are one of the heroes in our society and you should be proud of it. Welcome to the tribe and welcome home. read less

Supercharge your Sales Conversion with Effective Closing
Jun 27 2022
Supercharge your Sales Conversion with Effective Closing
In this podcast episode i'm teach you how to effectively close deals and get those sweet, sweet conversions. Below are the key topics I talk about in this episode. 1. “I'll Think About It…”Have you ever heard the classic objection in sales, “I’ll think about it”? That is a sign the prospect is nervous to move forward. 2. Sales GurusMaybe you can relate to what I was experiencing. Maybe you have listened to all the sales gurus and all their slick techniques, but it still isn’t working. 3. Your Secret Sales SolutionUnderstanding the importance of beliefs and identity and how to create change in our prospect is one of the biggest keys in selling. 4. What Is Closing?Simply put - closing is about getting people to act, and act right now.We all know a lot of things that we SHOULD do, things we WANT to do, and even things we MUST do.But reality is, very few of those things get done. Why? 5. How To Get Your Prospect To Take ActionSo let’s assume you’ve got the prospect to the point where it is time to get them to act. That may be in person, over the phone, or online.How do we get someone to move forward, sign that contract, verbally agree, click that button? 6. USF of closingWhen USF is used correctly, they will help you close more sales. When abused, they will turn people off and cost you sales. 7. Double Your Ratio of Conversions and ClosingSo done right, using these 3 major closing strategies in combination with beliefs and identity which we talked about in the last episode, you are going to substantially increase your sales and conversions.It doesn’t matter if you are selling in person, on the phone or even online, these 3 strategies work, and it is more than worth your time to implement.  Get Answers NOW!Do you have any questions about the USF of Closing or selling in general?If you’re not sure where to start or how to implement this into your business - reach out to me. I would be more than happy to help you get started on the path to success!
Change Prospects Beliefs and Get Them to Love Buying From You
Jun 20 2022
Change Prospects Beliefs and Get Them to Love Buying From You
When I started out in B2B sales as a young man in my 20s, I learned all I could about selling techniques. I learned all the classic sales techniques, even things like the “Ben Franklin” close.For many years I struggled as I tried to implement a lot of techniques that sales trainers taught. I memorized scripts, learned about how to close people with techniques like scarcity and urgency, but it was an uphill battle. I can’t tell you how many times I’ve seen the prospect’s whole demeanor change in front of me as I asked for the sale. Frustrating and unproductive to say the least.It wasn’t until I learned how powerful our beliefs are in driving our actions that I saw what was missing and why I experienced such resistance at the closing stage. When I learned more about beliefs, I realized that even beliefs are not the strongest tool to get ourselves or others to act. That missing ingredient is identity. In this Podcast Episode i'll be talking about...1. How do you create that identity shift?In this episode learn why Adam and Eve were impacted by how Eve's identity was shifted!2. The secret to powerfully shifting identity.It's important to remember that people don't like change. They will resist anything that challenges their current beliefs. That's why you need to be careful in how you present your message.Get Answers NOW!Do you have any questions about changing your prospects' beliefs or selling in general? If you’re not sure where to start or how to implement this into your business - reach out to me. I would be more than happy to help you get started on the path to success!