Across the globe, distrust is on the rise.

People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders.

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• The 2022 Edelman Trust Barometer
• "How Can Brands Build Trust for the New Normal?" by Autumn Jarrett
• "Building a Brand with Trust" by Marissa Baker
• "Trusted News Sources" by Scott Hanson

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.