Can You Be Trusted?

Copper State of Mind: public relations, media, and marketing in Arizona

Mar 15 2022 • 30 mins

Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders. If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://www.edelman.com/trust/2022-trust-barometer (The 2022 Edelman Trust Barometer) "https://hmapr.com/how-can-brands-build-trust-for-the-new-normal/ (How Can Brands Build Trust for the New Normal?)" by Autumn Jarrett "https://hmapr.com/building-brand-trust/ (Building a Brand with Trust)" by Marissa Baker "https://hmapr.com/trusted-news-sources/ (Trusted News Sources)" by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.