PODCAST

Copper State of Mind: public relations, media, and marketing in Arizona

HMA Public Relations | PHX.fm

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm

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Trailer: Copper State of Mind
In The House With ... Laurie Munn of Mercy CareCollaboration, Best Practices are Benefits of the PRGN NetworkCommunications Remains Front and Center in the WorkplaceHave We Ever Compromised Our Integrity?
What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: https://hmapr.com/have-we-ever-compromised-our-integrity/ ("Have We Ever Compromised Our Integrity?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink https://hmapr.com/what-is-integrity/ ("What is integrity?") by Abbie Fink https://hmapr.com/should-you-be-held-accountable/ ("Should You Be Held Accountable?") by Abbie Fink https://hmapr.com/learned-years-graduates/ ("What I Learned From This Year’s Graduates") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Apr 12 2022
32 mins
Architects Aren’t Just for Buildings: Reputation Management in a Digital World
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations. Over the years, Jon has helped clients in virtually every industry build reputational equity, inoculate against crises and transform adverse situations into opportunities to demonstrate leadership and integrity. His experience spans everything from government investigations, public health emergencies, activist attacks, labor disputes, employee matters and unanticipated executive transitions, to cybersecurity incidents, corporate and executive misbehavior, product safety and risk communication issues, complex litigation, corporate reorganizations, workplace violence, chemical and environmental catastrophes and natural disasters. Before founding Reputation Architects, Jon was partner and leader of the Corporate Affairs and Reputation Risk Management practices of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president and general manager at Edelman Public Relations Worldwide and Edelman’s national director of crisis, litigation and risk communications, and served in senior client management roles at J. Walter Thompson. He began his public relations career as manager of corporate media relations for The Prudential Insurance Company. A frequent author, speaker and media commentator on reputation management and crisis communications, Jon is a member of the executive committee and former chair of the Public Relations Society of America’s Counselors Academy, founding co-chair of PRSA’s national civility task force and served as a director at- large of PRSA-NJ. Download Jon Goldberg's eBook, https://www.reputationarchitects.com/ebook-building-crisis-immunity-5-strategies-to-protect-your-reputation-and-create-a-stronger-more-crisis-resistant-enterprise/ ("Building Crisis Immunity: 5 Strategies to Protect your Reputation and Create a Stronger, More Crisis-Resistant Enterprise") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/planning-unexpected-five-best-practices-risk-management/ ("Planning for the Unexpected: Five Best Practices for Risk Management") by Keri McIntosh https://hmapr.com/crisis-communications-social-media-age/ ("Crisis Communications in the Social Media Age") by Abbie Fink https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media") by Justin Liggin https://hmapr.com/can-omitting-key-information-cause-crisis/ ("Can omitting key information cause a crisis?") by Abbie Fink https://www.reputationarchitects.com/12-key-habits-to-strengthen-your-online-reputation/ ("12 Key Habits to Strengthen Your Online Reputation") by Reputation Architects Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Mar 29 2022
39 mins
Can You Be Trusted?Growing Your Brand on Instagram in 2022
When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully curated, of course--of their lives, their products, their work, etc. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about Instagram's place in business communication today and what the future might hold for the world's favorite photo sharing app. Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-with-instagram/ ("Grow Your Brand with Instagram") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/tip-for-tuesday-how-to-boost-engagement-on-tik-tok-and-instagram/ ("How to boost engagement on Tik Tok and Instagram") by Autumn Jarrett https://hmapr.com/how-to-maximize-instagram/ ("How to Maximize Instagram") by Autumn Jarrett https://hmapr.com/instagram-hashtags-less/ ("Instagram Hashtags: Less Is More") by Breanne Krager Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Mar 1 2022
23 mins
Growing Your Brand on Twitter in 2022Growing Your Brand on Facebook in 2022Growing Your Brand on LinkedIn in 2022
LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022. Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink (https://www.linkedin.com/in/abbiesfink) Connect with Adrian on LinkedIn: https://www.linkedin.com/in/adrianmcintyre/ (https://www.linkedin.com/in/adrianmcintyre/) Read Abbie Fink's blog post for this episode: https://hmapr.com/grow-your-brand-on-linkedin/ ("Grow Your Brand on LinkedIn") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/what-should-your-business-post-on-linkedin/ ("What Should Your Business Post on LinkedIn?") by Justin Liggin https://hmapr.com/how-to-wow-your-audience-with-linkedin-video/ ("How to Wow Your Audience with LinkedIn Video") by Autumn Jarrett https://hmapr.com/linkedin-social-media-fortune-500/ ("LinkedIn Most Popular Social Media Network for Fortune 500 companies") by Abbie Fink https://hmapr.com/how-to-do-digital-communications-like-a-pro/ ("How to do Digital Communications like a Pro") by Autumn Jarrett Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Jan 18 2022
29 mins
Digital Trends for the New Year
As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/trends-in-digital-for-the-new-year/ ("Trends in Digital for the New Year") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-one/ ("How Good is Your Digital Marketing Strategy? – Part One") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-two/ ("How Good is Your Digital Marketing Strategy? – Part Two") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-three/ ("How Good is Your Digital Marketing Strategy? – Part Three") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Jan 4 2022
32 mins
PR Predictions for 2022How You Communicate with Employees Is a Key Factor In Your Success
How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Since employees play a critical role in an organization’s success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-your-employees-lead-to-your-success/ ("How Your Employees Lead to Your Success") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Dec 7 2021
26 mins
How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization. But not every public relations firm is a good fit for you, and you're not a good fit for every PR agency. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share some thoughts about how to approach the contracting process. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-to-hire-a-pr-agency-in-arizona/ (How to Hire a Public Relations Agency in Arizona). If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/onboarding/ (New Client Onboarding at HMA Public Relations) https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/makes-good-client/ ("What Makes A Good Client?") by Scott Hanson https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Nov 23 2021
34 mins
The Value of Visual Storytelling with Paul M Bowers
In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they’re working, how to direct, how to create the best “performance” from the subject, especially those for whom photography/video is uncomfortable. Paul M Bowers describes himself as "an incorrigible multi-hyphenate with a 30+-year history helping people sell products, services, and ideas using photography and video." You can see Paul's work on his https://www.paulmbowers.com/ (website) and connect with him on https://www.linkedin.com/in/paulmbowers/ (LinkedIn) and https://www.facebook.com/paulmbowers (Facebook). Read Abbie Fink's blog post for this episode: https://hmapr.com/is-a-picture-really-worth-a-thousand-words/ ("Is a Picture Really Worth a Thousand Words?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/tips-for-brands-creating-visual-content/ ("Tips for Brands Creating Visual Content") by Justin Liggin https://hmapr.com/picture-worth-thousand-words/ ("A Picture is Worth a Thousand Words") by Abbie Fink https://hmapr.com/reaching-your-target-audience-is-essential/ ("Reaching Your Target Audience is Essential") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Nov 9 2021
41 mins
Should Your Organization Invest in Starting a Podcast?
Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.) Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types: Reach Reputation Relationships Revenue Read Abbie Fink's blog post for this episode: https://hmapr.com/podcast-communications-strategy/ ("Should You Incorporate a Podcast into Your Communications Strategy?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/do-you-listen-to-podcasts/ ("Do You Listen to Podcasts?") by Abbie Fink https://hmapr.com/podcasting-art-story/ ("Podcasting – The Art of Story") by Abbie Fink https://hmapr.com/embrace-technology/ ("Learning to embrace technology") by Abbie Fink Podcast statistics from https://www.edisonresearch.com/the-infinite-dial-2021-2/ (The Infinite Dial 2021) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Oct 26 2021
31 mins
How Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and Civility
In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk with https://www.linkedin.com/in/olsoncomm/ (Michelle Olson), APR, chair of the https://www.prsa.org/ (Public Relations Society of America), the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels. As chair, Michelle aims to help equip PR practitioners to identify and combat mis/dis/malinformation, break down barriers for diverse students and professionals to enter the industry, and set the tone for civil discourse across the country. With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally, and has significant experience in corporate communications and issues management across industries. She is managing partner of Lambert, a full-service integrated communications firm with offices in Michigan, New York, Houston and Arizona. The nationally recognized firm works with clients ranging from global brands to emerging leaders in a variety of industries including automotive and mobility, consumer, education, financial, B2B, and food and beverage. Michelle leads the firm’s automotive and mobility practice. PR News named Michelle to the 2020 and 2021 classes of the Top Women in PR. She was named one of Arizona’s Most Influential Women in Business by BizAZ Magazine in 2018 and in 2003, she received the Phoenix PRSA chapter’s prestigious PERCY Award for her achievements in the public relations industry. Michelle is a past chair of Counselors Academy, PRSA’s international section for agency owners and leaders and served for two years as an advisor and mentor to the organization’s nearly 10,000-member student body, PRSSA, providing counsel to its national committee. If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://voices4everyone.prsa.org/ (Voices4Everyone) by PRSA https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation") by Scott Hanson https://hmapr.com/control-misinformation/ ("How to Control Misinformation") by Annelise Krafft https://hmapr.com/fake-news-crisis/ ("Are you being fed fake news during the coronavirus crisis?") by Marissa Baker "What is “News Literacy” in This Age of “Fake News?" by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Oct 12 2021
46 mins
Are Your Employees Empowered to Represent Your Brand Effectively?
The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates. Read Abbie Fink's blog post for this episode: https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/what-makes-a-good-employee/ ("What Makes a Good Employee?") by Abbie Fink https://hmapr.com/internal-vs-external-crisis-communications/ ("Internal vs. External Crisis Communications") by Rachel Brockway https://hmapr.com/you-cant-not-communicate/ ("You Can’t NOT Communicate") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent online radio station and podcast network in Arizona.
Sep 28 2021
24 mins
Back to Business Networking? Our Thoughts on Attending In-Person Events
After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that we've pretty much embraced all things virtual? Read Abbie Fink's blog post for this episode: https://hmapr.com/business-networking-is-still-relevant/ ("Business Networking is Still Relevant.") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/new-normal/ ("How to Smoothly Transition Back to 'Normal'") by Marissa Baker https://hmapr.com/communicating-your-reopening/ ("Communicating Your Reopening") by Justin Liggin https://hmapr.com/are-you-vaccinated/ ("Are You Vaccinated? and Other Business Protocols") by Abbie Fink https://hmapr.com/are-business-cards-still-relevant/ ("Are Business Cards Still Relevant?") by Marissa Baker https://hmapr.com/maximize-industry-luncheons/ ("How to Maximize Industry Luncheons") by Scott Hanson https://hmapr.com/great-conversation-starters/ ("Great Conversation Starters") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Sep 14 2021
28 mins
Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications
What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency. Read Abbie Fink's blog post for this episode: https://hmapr.com/creativity-curiosity-and-craft-what-you-need-to-get-a-job-in-public-relations/ ("Creativity, Curiosity, and Craft – what you need to get a job in public relations") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/name-predict-career-choice/ ("Can Your First Name Predict Your Career Choice?" by Abbie Fink) https://hmapr.com/enriching-pr/ ("Enriching Your Career in Public Relations" by Marissa Baker) https://hmapr.com/10-great-careers-for-women-who-want-a-life/ ("10 Great Careers for Women Who Want a Life" by Abbie Fink) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Aug 31 2021
34 mins