PODCAST

Copper State of Mind: public relations, media, and marketing in Arizona

HMA Public Relations | PHX.fm

Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ. Learn more at https://phx.fm
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Trailer: Copper State of Mind
Digital Trends for the New Year
As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: https://hmapr.com/trends-in-digital-for-the-new-year/ ("Trends in Digital for the New Year") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-one/ ("How Good is Your Digital Marketing Strategy? – Part One") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-two/ ("How Good is Your Digital Marketing Strategy? – Part Two") by Abbie Fink https://hmapr.com/how-good-is-your-digital-marketing-strategy-part-three/ ("How Good is Your Digital Marketing Strategy? – Part Three") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Jan 4 2022
32 mins
PR Predictions for 2022How You Communicate with Employees Is a Key Factor In Your Success
How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Since employees play a critical role in an organization’s success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-your-employees-lead-to-your-success/ ("How Your Employees Lead to Your Success") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Dec 7 2021
26 mins
How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization. But not every public relations firm is a good fit for you, and you're not a good fit for every PR agency. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share some thoughts about how to approach the contracting process. Read Abbie Fink's blog post for this episode: https://hmapr.com/how-to-hire-a-pr-agency-in-arizona/ (How to Hire a Public Relations Agency in Arizona). If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/onboarding/ (New Client Onboarding at HMA Public Relations) https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/makes-good-client/ ("What Makes A Good Client?") by Scott Hanson https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Nov 23 2021
34 mins
The Value of Visual Storytelling with Paul M Bowers
In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they’re working, how to direct, how to create the best “performance” from the subject, especially those for whom photography/video is uncomfortable. Paul M Bowers describes himself as "an incorrigible multi-hyphenate with a 30+-year history helping people sell products, services, and ideas using photography and video." You can see Paul's work on his https://www.paulmbowers.com/ (website) and connect with him on https://www.linkedin.com/in/paulmbowers/ (LinkedIn) and https://www.facebook.com/paulmbowers (Facebook). Read Abbie Fink's blog post for this episode: https://hmapr.com/is-a-picture-really-worth-a-thousand-words/ ("Is a Picture Really Worth a Thousand Words?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/tips-for-brands-creating-visual-content/ ("Tips for Brands Creating Visual Content") by Justin Liggin https://hmapr.com/picture-worth-thousand-words/ ("A Picture is Worth a Thousand Words") by Abbie Fink https://hmapr.com/reaching-your-target-audience-is-essential/ ("Reaching Your Target Audience is Essential") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Nov 9 2021
41 mins
Should Your Organization Invest in Starting a Podcast?
Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.) Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in different combinations, depending on your objectives -- and gives examples for different business types: Reach Reputation Relationships Revenue Read Abbie Fink's blog post for this episode: https://hmapr.com/podcast-communications-strategy/ ("Should You Incorporate a Podcast into Your Communications Strategy?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/do-you-listen-to-podcasts/ ("Do You Listen to Podcasts?") by Abbie Fink https://hmapr.com/podcasting-art-story/ ("Podcasting – The Art of Story") by Abbie Fink https://hmapr.com/embrace-technology/ ("Learning to embrace technology") by Abbie Fink Podcast statistics from https://www.edisonresearch.com/the-infinite-dial-2021-2/ (The Infinite Dial 2021) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.
Oct 26 2021
31 mins
How Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and Civility
In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk with https://www.linkedin.com/in/olsoncomm/ (Michelle Olson), APR, chair of the https://www.prsa.org/ (Public Relations Society of America), the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels. As chair, Michelle aims to help equip PR practitioners to identify and combat mis/dis/malinformation, break down barriers for diverse students and professionals to enter the industry, and set the tone for civil discourse across the country. With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally, and has significant experience in corporate communications and issues management across industries. She is managing partner of Lambert, a full-service integrated communications firm with offices in Michigan, New York, Houston and Arizona. The nationally recognized firm works with clients ranging from global brands to emerging leaders in a variety of industries including automotive and mobility, consumer, education, financial, B2B, and food and beverage. Michelle leads the firm’s automotive and mobility practice. PR News named Michelle to the 2020 and 2021 classes of the Top Women in PR. She was named one of Arizona’s Most Influential Women in Business by BizAZ Magazine in 2018 and in 2003, she received the Phoenix PRSA chapter’s prestigious PERCY Award for her achievements in the public relations industry. Michelle is a past chair of Counselors Academy, PRSA’s international section for agency owners and leaders and served for two years as an advisor and mentor to the organization’s nearly 10,000-member student body, PRSSA, providing counsel to its national committee. If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://voices4everyone.prsa.org/ (Voices4Everyone) by PRSA https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation") by Scott Hanson https://hmapr.com/control-misinformation/ ("How to Control Misinformation") by Annelise Krafft https://hmapr.com/fake-news-crisis/ ("Are you being fed fake news during the coronavirus crisis?") by Marissa Baker "What is “News Literacy” in This Age of “Fake News?" by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Oct 12 2021
46 mins
Are Your Employees Empowered to Represent Your Brand Effectively?
The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates. Read Abbie Fink's blog post for this episode: https://hmapr.com/employees-as-brand-ambassadors/ ("Employees as Brand Ambassadors") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/effective-employee-communications-possible/ ("Is Effective Employee Communications Possible?") by Alison Bailin https://hmapr.com/what-makes-a-good-employee/ ("What Makes a Good Employee?") by Abbie Fink https://hmapr.com/internal-vs-external-crisis-communications/ ("Internal vs. External Crisis Communications") by Rachel Brockway https://hmapr.com/you-cant-not-communicate/ ("You Can’t NOT Communicate") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent online radio station and podcast network in Arizona.
Sep 28 2021
24 mins
Back to Business Networking? Our Thoughts on Attending In-Person Events
After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that we've pretty much embraced all things virtual? Read Abbie Fink's blog post for this episode: https://hmapr.com/business-networking-is-still-relevant/ ("Business Networking is Still Relevant.") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/new-normal/ ("How to Smoothly Transition Back to 'Normal'") by Marissa Baker https://hmapr.com/communicating-your-reopening/ ("Communicating Your Reopening") by Justin Liggin https://hmapr.com/are-you-vaccinated/ ("Are You Vaccinated? and Other Business Protocols") by Abbie Fink https://hmapr.com/are-business-cards-still-relevant/ ("Are Business Cards Still Relevant?") by Marissa Baker https://hmapr.com/maximize-industry-luncheons/ ("How to Maximize Industry Luncheons") by Scott Hanson https://hmapr.com/great-conversation-starters/ ("Great Conversation Starters") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Sep 14 2021
28 mins
Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications
What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency. Read Abbie Fink's blog post for this episode: https://hmapr.com/creativity-curiosity-and-craft-what-you-need-to-get-a-job-in-public-relations/ ("Creativity, Curiosity, and Craft – what you need to get a job in public relations") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/name-predict-career-choice/ ("Can Your First Name Predict Your Career Choice?" by Abbie Fink) https://hmapr.com/enriching-pr/ ("Enriching Your Career in Public Relations" by Marissa Baker) https://hmapr.com/10-great-careers-for-women-who-want-a-life/ ("10 Great Careers for Women Who Want a Life" by Abbie Fink) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Aug 31 2021
34 mins
Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View
It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience? In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about social media strategies, policies, and pitfalls from the public relations agency's point-of-view. Read Abbie Fink's blog post for this episode: https://hmapr.com/social-media-strategy-policies-and-pitfalls/ ("Social Media Strategy, Policies, and Pitfalls") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/why-you-need-an-effective-social-media-strategy/ ("Why You Need an Effective Social Media Strategy") by Autumn Jarrett https://hmapr.com/ok-workplace-monitor-social-media-feed/ ("Is it ok for the workplace to monitor your social media feed?") by Abbie Fink https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?") by Abbie Fink Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Aug 17 2021
33 mins
The Olympic Games Remind Us All to Be Our Best
The Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental health, and striving to do better together by facing our challenges with grace. Read Abbie Fink's blog post for this episode: https://hmapr.com/the-olympics-is-about-more-than-athletics/ ("The Olympics is About More Than Athletics") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/business-lessons-we-can-learn-from-the-olympics/ ("Business Lessons We Can Learn From the #Olympics") by Abbie Fink https://hmapr.com/the-olympics-bringing-the-world-together/ ("The Olympics – Bringing the World Together") by Abbie Fink https://hmapr.com/olympiad-just-another-day-for-pr-pros/ ("Olympiad: Just Another Day For PR Pros") by Scott Hanson Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Aug 3 2021
18 mins
Media Literacy and the Value of Skepticism with Ilana Lowery of Common Sense Media
Common sense is increasingly uncommon. And when it comes to the media, there’s a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) are joined by https://www.linkedin.com/in/ilana-lowery/ (Ilana Lowery) of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-okay-to-be-skeptical-when-consuming-the-news/ ("Is It Okay To Be Skeptical When Consuming The News?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Featured Guest https://www.commonsensemedia.org/offices/arizona#/bio/ilana-lowery (Ilana Lowery) is Arizona Director of https://www.commonsense.org (Common Sense). The former editor-in-chief of the Phoenix Business Journal, she retired from the daily business publication in June 2018 after 23 years as a key leader. The Chicago native also served as managing editor of the paper. She joined as a reporter and projects editor in 1995. As a reporter she covered nonprofits, finance, real estate, retail, travel, aviation, tourism, and sports business. Prior to the Business Journal, she was an editor for Independent Newspapers Inc., a community newspaper chain based in Scottsdale. Before moving to the Valley in 1989, Ilana served as a reporter and editor for Pulitzer Newspapers in Chicago. Ilana is also an associate professor at Arizona State University's Walter Cronkite School of Journalism and Mass Communications. She recently served on the advisory board for the Jewish News of Greater Phoenix and is a member of the Society of Professional Journalists, the Arizona Press Club, and the Arizona Newspaper Association, which in 2015 presented her with the Order of the Silver Key, an honor for journalists who have been in the profession for 25 years or more, contributed to the journalism profession both locally and nationally, and inspired fellow journalists. Additional Resources https://hmapr.com/get-smart-news/ ("Get Smart About News") by Scott Hanson https://hmapr.com/social-media-harmful/ ("How harmful is social media?") by Marissa Baker   https://www.commonsensemedia.org/blog/news-literacy-101 ("News Literacy 101") by Common Sense Media https://www.commonsensemedia.org/news-and-media-literacy ("News & Media Literacy") by Common Sense Media Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Jul 20 2021
32 mins
What is “News Literacy” in This Age of “Fake News”?
It's more important than ever to become "news literate" and to develop the critical thinking skills needed to evaluate the sources of our information. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about news literacy, "fake news," and the responsibility we all have to be smart, active consumers of news and information. Read Abbie Fink's blog post for this episode: https://hmapr.com/why-it-is-important-to-be-news-literate/ ("Why it is Important to be News Literate") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/prsa-combat-misinformation/ ("How To Combat Misinformation")  https://hmapr.com/how-can-games-enhance-news-literacy/ ("How Can Games Enhance News Literacy?") https://hmapr.com/news-literacy-age-fake-news/ ("What is 'News Literacy' in This Age of 'Fake News'?") https://hmapr.com/trusted-news-sources/ ("Trusted News Sources") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Jul 6 2021
26 mins
How to Apologize (and Why It's So Hard to Do Well)
Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well. Read Abbie Fink's blog post for this episode: https://hmapr.com/is-it-enough-to-just-say-youre-sorry/ ("Is it Enough to Just Say You’re Sorry?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/pitfalls-business-engaging-social-media/ ("What are the Pitfalls that Businesses Face When Engaging in Social Media?" by Abbie Fink) https://hmapr.com/crisis-communication-youtube/ ("Crisis communication in the time of YouTube" by Annelise Krafft) https://hmapr.com/united-airlines-dog-disaster/ ("United Airlines Dog Disaster" by Breanne Krager) https://hmapr.com/hm-fire/ ("H&M Under Fire" by Breanne Krager) https://hmapr.com/a-tip-for-tuesday-talk-aint-cheap/ ("A Tip for Tuesday – Talk Ain’t Cheap!" by Alison Bailin) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Jun 22 2021
24 mins
Why Executives Should Give Their Communications Team a Seat at the Table
When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?  In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table. Read Abbie Fink's blog post for this episode: https://hmapr.com/why-you-want-your-public-relations-team-at-the-table/ ("Why You Want Your Public Relations Team at the Table") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/pr-problem-operational-issue/ ("PR Problem or Operational Issue?" by Abbie Fink) https://hmapr.com/guest-post-what-is-pr/ ("What is PR?" by Andrea Meyer) https://hmapr.com/should-we-be-educating-our-clients-about-public-relations/ ("Should We Be Educating Our Clients About Public Relations?" by Abbie Fink) https://hmapr.com/funfactfriday-common-myths-in-public-relations/ (Common Myths in Public Relations" by Marissa Baker) Related Episode: https://www.copperstateofmind.show/episode/community-relations-giving-back-is-good-business ("Community Relations: Giving Back is Good Business") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Jun 8 2021
29 mins
Social Media: Blessing or Curse for Corporate Communications?
In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021. Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it? There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience. Read Abbie Fink's blog post for this episode: https://hmapr.com/csom-social-media/ ("Is Social Media a Blessing or Curse for Corporate Communications?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/should-your-ceo-be-on-social-media/ ("Should your CEO be on Social Media?" by Abbie Fink) https://hmapr.com/how-to-talk-to-your-audience-on-social-media/ ("How to Talk to Your Audience on Social Media" by Autumn Jarrett) https://hmapr.com/social-media-campaigns-showing-authentic-humor/ ("Social Media Campaigns Showing Authentic Humor" by Marissa Baker)  https://hmapr.com/how-to-build-a-crisis-management-strategy-for-social-media/ ("How to Build a Crisis Management Strategy for Social Media" by Justin Liggin) https://hmapr.com/social-media-posts-matter/ ("Social Media Posts Matter" by Scott Hanson) https://hmapr.com/category/social-media-2/ (More articles on social media by the HMA Public Relations team) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
May 25 2021
24 mins
How to Build Relationships with Journalists and Media Outlets in Arizona
We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about why it's important to build relationships with the media and how to do it. If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don’t waste their time with ideas that aren’t a good fit.  Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio. Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate. Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them. Read Alison Bailin's blog post for this episode: https://hmapr.com/how-do-you-create-an-authentic-relationship-with-the-media/ ("How Do You Create an Authentic Relationship With the Media?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/category/media-monday/ (#MediaMonday) - searchable profiles of Arizona journalists published weekly by HMA Public Relations (2010-present) https://hmapr.com/will-old-fashioned-media-relations-ever-return/ ("Will Old Fashioned Media Relations Ever Return?" by Scott Hanson) https://hmapr.com/twitter-valuable-tool-todays-journalists/ ("Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
May 11 2021
31 mins
Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?
Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) discuss in today's episode. Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer. But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience. Read Abbie Fink's blog post for this episode: https://hmapr.com/csom-influencer-marketing/ ("Does Influencer Marketing Make Traditional Marketing Communications Obsolete?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/influencers-celeb-endorsement/ ("Is Influencer Marketing Just the New Celebrity Endorsement?" by Marissa Baker) https://hmapr.com/reaching-generation-z-in-2021/ ("Reaching Gen Z in 2021" by Justin Liggin) https://hmapr.com/mega-influencers-vs-micro-influencers/ ("Mega-Influencers vs. Micro-Influencers" by Autumn Jarrett) https://hmapr.com/influencer-report-insights/ ("Insights from Influencer Report" by Alison Bailin) https://hmapr.com/influencer-marketing-101/ ("Influencer Marketing 101 – Making Powerful Connections" by Rachel Brockway) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona.
Apr 27 2021
30 mins
Community Relations: Giving Back is Good Business
Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits. Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community. In this episode, https://hmapr.com/team/abbie-s-fink/ (Abbie Fink) and https://www.linkedin.com/in/adrianmcintyre/ (Dr. Adrian McIntyre) talk about the importance of community relations and giving back. Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid? Read Abbie Fink's blog post for this episode: https://hmapr.com/should-your-business-have-a-do-good-community-relations-strategy/ ("Should Your Business Have a ‘Do Good’ Community Relations Strategy?") If you enjoyed this episode, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://www.copperstateofmind.show/listen (https://www.copperstateofmind.show/listen) Additional Resources https://hmapr.com/our-work/community-relations/ (Community Relations at HMA Public Relations) https://hmapr.com/what-is-community/ ("What is Community?" by Abbie Fink)  https://hmapr.com/step-community-relations-effort/ ("How to Step Up a Community Relations Effort," by Scott Hanson) https://hmapr.com/what-does-your-community-really-think-of-your-business/ ("What Does Your Community Really Think of Your Business?" by Marissa Baker) Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), the oldest continuously operating PR agency in Arizona. The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm).
Apr 13 2021
30 mins

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