On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"!

Here are the key lessons discussed in this episode…

• Lessons learned as a marketer working in procurement
• Simplifying requirements & processes
• Gaining acceptance from marketing when launching a marpro department
• Aligning legal with marpro
• Questions marketers need to be asking their marpro peers
• Roles and playing Good Cop / Bad Cop
• RFP's - Using discretion to keep vendors honest, while also not being a disruption to the business

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