MarPro - The Marketing Procurement Podcast

Rusty Pepper & Dana Small

Marketing and Procurement are two sides of the same coin. Yet, they are at opposite ends of the spectrum, where one focuses on branding and customers, and the other on driving out costs and inefficiencies. Just like Marketing and Procurement can sometime act more like foes than friends, so might the co-hosts of the MarPro Podcast who challenge their guests—and each other—by asking the difficult questions and bringing out important issues to help bridge the gap that often divides marketing and procurement teams. Co-hosts, Dana Small—a top global procurement thought leader—and Rusty Pepper—a recognized sale & marketing professional, and founder of The WHY MARKETING Podcast—bring their unique perspectives, experiences, and opinions to the topics covered in each episode So no matter which side of this equation you find yourself, the MarPro Podcast will help you navigate the rapidly evolving marketing procurement landscape. read less

Ask the CMO  |  Doug Zarkin - CMO - Pearle Vision
Feb 6 2022
Ask the CMO | Doug Zarkin - CMO - Pearle Vision
We are excited to announce our new series called "Ask the CMO" where we bring in a different CMO each quarter to provide a marketers perspective to procurement related questions & topics sent in from our MarPro community. So to kick this new series off is Doug Zarkin,  a true marketing visionary and the legendary CMO of Pearle Vision.  Doug's work at Pearle Vision helped propel it atop Entrepreneur Magazine Top 500 Franchise Brand list and solidified its rank among the Top 10 most profitable franchise brands alongside mega brands McDonald’s and Dunkin’. Entrepreneur also listed Doug as one of "The 10 Remarkable Franchise Leader to Watch" in 2022. In addition to those accolades, Doug has also earned placement on several "Top Marketers" lists, 5 North American Effie awards, a Clio award and has twice had him recognized as Innovative Marketer of The Year by The CMO Club. A few of the key learnings in this episode:A successful negotiation is when both sides walk away a little unhappy.Brand Value = Experience ÷ PriceQuestions to ask to determine if you have the right agencyDoes bringing on the agency add value to your business?Are they open and curious?Do they invest in understanding your brand, business, category, and people?When staffing your account, did they use it as a 'casting exercise' to look across their agency roster to find the right account staff for your business?Do they have a clear understanding on what success looks like?
Russel Wohlwerth  |  Co-author, Buying Less For Less
Sep 8 2021
Russel Wohlwerth | Co-author, Buying Less For Less
This week on MarPro our guest is Russel Wohlwerth the co-author of "Buying Less For Less" a must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! In addition to being an author, Russel has been advising companies around the world on all aspects of marketing agency supplier management. He is a serial entrepreneur who was an owner of Select Resources, a founding partner of Ark Advisors, and founder of External View. Russel is also on the staff of London-based Alchemists, a marketing consultancy.Russel started his career as a copywriter but discovered his true calling was in account management. His first job was with McCann Erickson but he spent the majority of his advertising career at DDB where he was a Senior Vice President, Group Account Director. Russel was also a digital pioneer joining one of the first interactive agencies in 1994.Russel’s consulting approach was profoundly shaped by his experience working on several accounts that were in the throes of deregulation and structural change – airlines, healthcare, telecommunications, banking, and energy. Working in uncharted territory and creating solutions for never-seen-before problems has proven to be a great foundation for helping companies cope with the volatility of modern marketing.While best known as a “search consultant” because of the 250+ searches he has conducted, Russel sees marketing agency supplier management as a complex system involving much more than just firing and hiring agencies. Although he has conducted searches accounting for billions of dollars in billings, Russel’s greatest achievements have been revitalizing client-agency relationships, reengineering marketing departments and agency rosters, and bringing sanity to the marketing procurement discipline.Russel’s clients include Activision Blizzard, Adobe, BMW, GSK, Hallmark, HP, Intel, LinkedIn, Microsoft, Major League Soccer, Nintendo, National Football League, Oracle, Porsche, Pringles, Sanofi, SAP, Charles Schwab, Sunkist, Toyota, Visa, VW, Wells Fargo Bank, and many others. Russel has conducted more than 30 complex global consulting assignments and searches including several prominent international media reviews.Russel is an active supporter of industry trade associations. In addition to his involvement with the 4A’s, he also works with the American Marketing Association (AMA), Association of National Advertisers (ANA), the Incorporated Society of British Advertisers (ISBA), and the World Advertising Federation (WAF).