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What if you could deliver a great customer experience with less effort? If you said yes — and I'm sure you did — this week's episode is for you. Author Bill Price was Amazon’s first global vice president of customer service (yep, he reported to thee Jeff Bezos?!). He and his co-author, David Jaffe, wrote the best-selling book, The Best Service is No Service. Today, Bill talks to us about their new book and shares with us how organizations like mine and yours can become what they call frictionless.

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