Serial Entrepreneur Show

Nicole Schmied and Matt Deulley

An entrepreneur's guide to help you leverage shiny objects. read less
BusinessBusiness
EntrepreneurshipEntrepreneurship
ManagementManagement

Episodes

How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen
Jun 6 2024
How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen
Wondering how to find sponsors for your podcast (even if it isn't a popular true crime show)? Same.   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   Meet Brandy Whalen. She is a shiny object chaser, a mom, and co-founder of a couple of businesses. Including two of our favorites, Kitcaster and Wildcast.   Kitcaster is a podcast agency where they book entrepreneurs on top ranking podcasts (ahem, they regularly send us guests!). The other is Wildcast where they pair podcasters with sponsors with advertisement opportunities for their niche audience.   In this episode, Brandy talks about how she manages both companies, how podcasting is a great way to bring brand awareness, and how Taylor Swift has inspired her latest idea!     ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you!   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Email Dear Brandy: Brandy@kitcaster.com Monetize Your Podcast: Wildcast Get Booked on Podcasts: Kitcaster Have a story to tell? Signup here: www.serialentrepreneurshow.com
Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans
May 30 2024
Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans
Did you know nearly every business in North America is using a 100+ year old, outdated energy system …every time you walk-in, open up, or flip on a light switch??   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   While assessing liabilities for U.S. oil and gas companies in Iraq during the Gulf War, Gareth and his team faced nightly mortar attacks. And when a recording was found from an attacker who just wanted to be with his family, it made Gareth realize that "energy is the lifeblood of everything and without it, our lives, business, and economy suffer." Today, Gareth is the co-founder of VECKTA. They help businesses discover the optimal mix of onsite energy and grid power to lower energy costs while also implementing a more reliable power source. And even reduce your company's emissions. Their platform can hep you access capital, services, and the equipment you need to finance and deploy onsite power.     Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you!     Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: VECKTA Gareth's Podcast: Renewable Rides Connect with Gareth: LinkedIn Have a story to tell? Signup here: www.serialentrepreneurshow.com
How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch
Apr 18 2024
How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch
What legacy are you creating for your kids?   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time parenting in 2020. Based on the financial principles introduced to her by her late husband, she dreamt up her own version of a “give-save-spend” bank. In need of a pandemic hobby, she tried selling it on Etsy. She was thrilled by her first sale — and slightly surprised when the sales kept coming — when they didn’t slow, she realized this was how she could pass down the financial legacy with her sons and with the world.   Amanda remarried in 2019, and together, she and her husband Dan are working to continue that legacy for their three sons. Small Legacies is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes.     Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Give, Save, Spend: Small Legacies TEDxOshkosh: In Defense of Participation Trophies Have a story to tell? Signup here: www.serialentrepreneurshow.com
How AI is Building Sales & Marketing Strategy with Matt Swalley
Apr 4 2024
How AI is Building Sales & Marketing Strategy with Matt Swalley
Have you started (or stalled) on using AI in your business yet? This is the show for you — a reminder you need to start while it's early!   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   Meet Matt Swalley. He is co-founder at Omnekey. They are a marketing platform that leverages AI powered content to maximize your ad performance. They help a wide range of organizations, from fast-growing startups to larger enterprise companies. We have experience helping E-Commerce, FinTech, B2B, SaaS, and fundraising companies succeed in a competitive ad environment.   In this episode, our Matt — you know, the non-marketer in the room — learns that while AI makes some aspects in business easier, it still needs human touch and won't be replacing our jobs anytime soon. Nicole brings a diagram and a challenge for this episode...Can Matt find the show notes when AI writes them vs when the editor does?   So what do you think? Who wrote this one?     Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: Omneky Have a story to tell? Signup here: www.serialentrepreneurshow.com
How to Grow a VC Fund and a Family with VC Mike Cardamone
Mar 14 2024
How to Grow a VC Fund and a Family with VC Mike Cardamone
Ever considered throwing in the towel and getting a “real job?” Hundreds of Founders and Startups are glad today’s guest didn’t give up.   After realizing it was hard to land a position at a venture capital firm, he decided to build his own fund...all while growing a family too.   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   Meet Mike Cardamone. He is CEO and Managing partner at Forum. Where they’re investing in 100 businesses this year! He focuses on developing Forum’s investment strategy with the mission to make the B2B SaaS journey easier, more accessible, and successful for early-stage founders. Working with hundreds of founders since Forum’s inception, he has helped portfolio companies navigate the fundraising process and optimize their position in the market.   In this episode, Mike shares that one time he wondered if he should get a “real job” and what it's like to grow a large family while building a business. He shares tips on balancing family life and business life and a story of how one investor reminds us all, that it really does matters who we surround ourselves with.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: Forum Ventures Follow Mike: Twitter Have a story to tell? Signup here: www.serialentrepreneurshow.com
From Mergers & Acquisitions to Franchise Owner with John Prothro
Feb 22 2024
From Mergers & Acquisitions to Franchise Owner with John Prothro
Do all franchises operate the same way?   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   Most corporate owners see their franchises as cash cows, but not our guest this week. John knew Foot Solutions was a rising star full of potential. He's is determined to change the way his franchises operate. In this episode, John gives us examples of how he is changing his company's culture, a story of how failing can still be inspirational, and he tells us why custom orthotics aren't just for old people. Maybe even, Nicole.   Meet John Prothro. He calls himself a generalist and is an experienced executive with a background in Mergers and Acquisitions (M&A) and International Business Leadership. Today he is the president and CEO of Foot Solutions; a global foot wellness retailer that specializes in custom orthotics and advanced footwear.     Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Find a Store Near You: Foot Solutions Books Mentioned: Witness by Whittacker Chambers; War and Peace by Leo Tolstoy; The Idiot by Fyodor Dostoyevsky; The Last Lion by Winston Churchill Have a story to tell? Signup here: www.serialentrepreneurshow.com