On today's episode of Subscription Box Answers, I welcome back Stefan Pretty, CEO of Subbly, as we delve into the current state of the subscription box industry in 2024. Stefan offers a unique perspective, given his bird's-eye view of the industry through Subbly. He discusses the state of churn, acquisition trends, and his insights into where the industry is headed this year.

We also address a recent development where some platforms have been effectively preventing their users from migrating to better-suited solutions for their businesses.  We dissect the vital need for data portability, the alarming trend of platform lock-in, and share effective strategies to help you maintain control of your valuable customer data.

As you listen, you'll gain a tactical advantage in selecting payment gateways, avoiding being "held hostage" by a platform, and ensuring your business is poised for uninterrupted growth and autonomy. This situation is alarming for small businesses, and Stefan provides valuable advice on how to navigate it if you find yourself in such a predicament.

If you have any questions you'd like addressed on the show, be sure to visit www.SubscriptionBoxResources.com and join the free Facebook group to post them there.