Subscription Box Answers

Liam Brennan

Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.

Since then, we've grown to thousands of subscribers and over $10 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.

In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.

Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.

I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.

Got a question you want answered on the show? Join my free Facebook group at and post it there or email me at Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!

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From ER Nurse to Subscription Box Success: Lo Hixson's Inspiring Journey
4d ago
From ER Nurse to Subscription Box Success: Lo Hixson's Inspiring Journey
Ever wondered how you can turn a passion for self-care into a thriving business? Meet Lo Hixson, the inspiring founder of Passion and Growth, who transitioned from being an ER nurse to a successful entrepreneur. Lo shares her journey of overcoming personal challenges with self-perception and how it led her to launch a subscription box aimed at boosting women's confidence. Launched in January 2020, Passion and Growth gained significant traction, especially during the pandemic, emphasizing the crucial role of self-care and mental health.Lo reveals the pivotal moment when she decided to leave her nursing career to fully invest in her growing business. She initially relied on pre-launch strategies and social media but soon discovered the power of Facebook ads to expand her subscriber base. Liam worked with Lo back in 2020 and helped her get her marketing and offers dialed in using the same strategies BusterBox has used to sell millions of dollars worth of boxes.Over the last 12 months, Lo has faced challenges and adversity in her business, including a hacked Facebook ad account. Her story underscores the importance of resilience and strategic planning. Hear how she overcame these challenges by going back to basics, making things as simple as possible, and doing what has proven to work in the past.She was also the first person to follow Liam's Subscription Box CashMachine Training and earned an extra €20,000 in revenue during Q4, which helped massively with cash flow.This conversation is a testament to the power of resilience, simplification, and the willingness to adapt, showcasing that even successful businesses face unseen struggles. Tune in to learn how Lo’s commitment to her vision and her customers helped her navigate through tough times and come out stronger.To Join The Waitlist for Subscription Box University head over to www.Subscription BoxUniversity.comYou can check out Passion and Growth here: you have a question you want answered on the podcast, head over to, join the FREE Facebook group, and post your question there.
The Most Effective Way To Win Chargebacks: Shieldify's CEO Reveals AI Strategies for Subscription Box Success
Apr 22 2024
The Most Effective Way To Win Chargebacks: Shieldify's CEO Reveals AI Strategies for Subscription Box Success
Do you need help winning more chargebacks? If so, you won't want to miss this episode of Subscription Box Answers! Join me as I sit down with Michael Zavet, CEO of Shieldify, to delve into how their AI-powered solution is revolutionizing the way businesses tackle chargebacks. Shieldify not only protects businesses from unwarranted chargebacks but also boosts their success rate in winning disputes.There's nothing more frustrating than friendly fraud, where customers exploit loopholes to essentially steal products and then charge the company back. Although only a small number of people engage in this, it's crucial to have measures in place to protect your business, as the costs and time needed to investigate and contest each chargeback can quickly accumulate. Thankfully, Shieldify simplifies this process, potentially saving your business both time and money. We started using Shieldify a few months ago following a recommendation, and the results have been very impressive. They're helping us win more chargebacks, which is saving us money and time.In this episode, we'll dive deep into the topic of chargebacks, and Michael will share some valuable tips on how to increase your win rate. You can learn more about Shieldify at If you have any questions you want answered on the show, head over to, join our free Facebook group, and post them there.