The Power of Posting - How Consistency in Content Creation Became Amanda Albrecht's Sales Secret
In this episode of Realestatable, Tiffany and Ashlee interview Amanda Albrecht, the amazing human behind @sellingthesuburbs on Instagram (159k followers) and TikTok (219k followers). Listen in for specific tips on setting up your routine, choosing what to post, and changing your mindset from consumer to creator. If you like what you hear, see the Resources section below for links to her current courses (and an offer code for $25 off)!
Amanda’s Background
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Her mom was an agent throughout her childhood, so Amanda grew up in the industry. She has always loved the hustle.
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As soon as she was able, Amanda got her real estate license and she teamed up with her mom. Eventually, they started their own brokerage together!
Strategy: Don’t Post About Work!
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When she first started, she only posted real estate until she realized people don’t like to be sold to.
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She now posts how-tos, DIYs, recipes - basically just things she’s interested in. People follow her for these things and later realize she’s a realtor.
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Social media is a long game. The seeds you plant today might not bear fruit until next year. Trust the process.
Fitting Social Media Into Your Life
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Give up on endlessly scrolling social media – you have to transition into being a content creator instead of a consumer.
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Spend your time creating your content and connecting with people who are connecting with you.
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Batch your content so that you can release it over time. If your content is timeless, you can re-release the same (or similar) content year after year.
“People don’t want to be sold to. They want to be shown how to do something and then they want to be able to determine and make that decision for themselves.” – Amanda Albrecht
“It’s ingrained in you, that other realtors are your competition. I really decided to look at it from a different standpoint. Instead of being competitive, I want to collaborate with all of you. I would love to help all of you out. And, what I’m doing, if it works for me, I hope it works for you, too.” – Amanda Albrecht
Resources
Take a look at Amanda’s AWESOME (and affordable) courses HERE (and take an additional $25 off the Social Real Estate course, use code: “GRACE25”)
Follow Amanda on Instagram @sellingthesuburbs
Check out Amanda’s TikTok @sellingthesuburbs
For some longer form content, check out Amanda’s YouTube
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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