Exploring Alternative Ways to Monetize Your Podcast Besides Advertising
On this episode of Profit From Your Podcast, Dave Jackson delves into the topic of monetizing podcasts beyond just sponsorships. Guest Michelle Jackson shares how she started the project Podcasters Getting Paid to address the reluctance of podcasters to spend money on learning how to monetize their shows. Michelle predicts that the industry will change in the next year or two as more people become frustrated with not seeing results.
Michelle offers her insights on matching the right product with the right audience and creating supplementary content.
The episode offers valuable advice for podcasters looking to monetize their shows in creative and profitable ways.
Check out the book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
Volley Is Going Out Of Business
Back on episode 55, I interviewed Josh Little. Josh made a GREAT Product and had a GREAT staff. In my opinion, they had too much "good stuff" in the free version of their app. Consequently, people didn't upgrade. This was my favorite tool for asynchronous coaching.
I've replaced it with Zip Messenger
In This Episode
[00:05:24] Podcasters are reluctant to monetize and spend money to learn, still preferring free resources; this will likely change in a few years.
[00:07:40] Not ready to monetize without $10 investment; started free due to lack of money; quit job and went into digital work; needed to make money to sustain and keep projects going.
[00:10:26] People have unrealistic expectations of what it takes to be successful in the online space. It takes learning and adapting, understanding your audience, and purposeful content.
[00:14:26] Writing ebooks for passive income, make money with courses and affiliates.
[00:16:50] Making money through partnerships and events related to women and money.
[00:19:08] Negotiating deals, showing the brand's ecosystem, not needing to give downloads, and raising rates when necessary.
[00:21:16] Creating supplemental content for show to monetize without disrupting flow.
[00:23:39] Monetize work without sponsors: think, don't force answer.
Mentioned In This Episode
Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
Michelle Jackson
Michelle Jackson is a podcasting enthusiast, teacher and entrepreneur. She created the project 'Podcasters Getting Paid' to help podcasters better understand the ethical considerations and practical monetization strategies associated with podcasting. With a passion for teaching and helping others, Michelle has been educating people about podcasting and its many facets for over 7 years. She believes that everyone is capable of making a living from podcasting, regardless of their experience level, and is dedicated to helping people reach their potential through her courses and workshops.
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