Profit From Your Podcast

Dave Jackson

The companion podcast to the hit book Profit From Your Podcast covers insights and strategies to help you monetize your podcast. read less

Our Editor's Take

It stands to reason: one of the best formats to learn about podcasting is...podcasts! Dave Jackson creates Profit from Your Podcast as a supplement to his book of the same name. Jackson's been in the podcasting biz for two decades. He was an instructor of all things technology before that. His mission's always been to educate folks who feel they're on the outside looking in when it comes to tech. But of all his tech-related interests, podcasting proved the best way to double down. He gets to be creative, he gets to nerd out on technical stuff, and he gets to help people.

Profit from Your Podcast episodes post roughly once a month. They are brief and to the point. Each entry contains expert interviews and tech tidbits that expand upon the book's concepts. Jackson and his guests discuss carving out one's niche as a huge key to success. They stress prioritizing quality and dynamic content above all else.

Absolute beginners will get plenty of good out of Profit from Your Podcast. Jackson does mention, though, that he wrote the book and does the podcast with a specific focus. He wanted to go beyond all the startup talk that most other how-to's on podcasting concentrate on. So there's not as much talk of finding the right gear, learning how to record, or choosing the right software. Profit from Your Podcast exists to help folks master the monetization of their show.

Jackson has plenty of other podcasts that boast much longer episodes and provide advice on what to do from Day One. His other helpful podcasts include School of Podcasting and Ask the Podcast Coach.

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Can You Make $500 Quickly With A Brand New Podcast?
Jan 2 2023
Can You Make $500 Quickly With A Brand New Podcast?
Podcasting has become a popular way to make money and share your voice with the world. It's no secret that many people have used podcasting as a way to monetize their content and make a living. But creating a successful podcast takes time and dedication, making it difficult for those just starting out to see success quickly. In this article, we will explore if you can realistically make $500 in your first month of podcasting with the right strategies and techniques for monetization.There are always exceptions to the rule. I've interviewed people who had such a niche show that they had a sponsor before they released an episode. So yes, it is possible, but for many people with an "Inspiration Podcast with Inspirational People with Inspirational Stories" it may be quite a bit harder.New podcasters often ask if they can make $500 in their first monthIt depends on various factors such as existing audience size, celebrity status, and podcasting talent.To examine the question from a logical point of view, consider the example of "Bill," a new podcaster with no audience and no product or service to sell.Podcast hosting companies report median download numbers of around 158 per episode after 45 days, and the average is around 1,520.If a podcast is only getting less than 10 downloads per episode, there is likely something wrong with the show.Some companies claim that new podcasters can make money from day one, but the reality is that earnings will likely be very low. Sure it is "better than a poke in the eye" but still a long LONG way off from the $500/month goal. In my travels and conversations, in order to make a significant amount of money from podcasting, most podcasters have multiple streams of income and have been podcasting for a while. (3 Years seems to be a common answer to "how long does it take?).It is also essential to have a clear plan for monetization, as simply hoping to make money from advertising may not be a reliable strategy.Start Your Podcast The Right WayJoin the School of Podcasting Community and get access to:Step-by-step tutorials that walk you through the whole process of planning, launching, growing, and monetizing your showA growing mastermind group filled with brilliant podcasting minds.Unlimited one-on-one coaching with me.A 30-day Money-back GuaranteeNo long term sign ups - cancel any time.Go to www.schoolofpodcasting.com/listener to save 20%Join SOP Get a Signed Copy of Profit From Your PodcastYou can get a personalized version of the book Profit From Your Podcast: Turn Listeners into a Livelihood signed by me to you. go to www.profitfromyourpodcast.com/bookMentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session
Podcast Profits Strategy Workshop With Erik K Johnson
Dec 2 2022
Podcast Profits Strategy Workshop With Erik K Johnson
Unlocking the Secrets of Podcast MonetizationSo many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sopYou will build your monetization strategy in three hours. The workshop is limited to 12 participants to ensure you get lots of help. The organizer is Erik K Johnson ( the Podcast Talent Coach ). Erik has over 30 years of radio, and is also the co-host (with me) on the Podcast Review Show.Today We Talk AboutThe biggest challenges podcasters face.1:49 The four steps of the sales process.4:12 Why I’m only allowing 12 people in the workshop?How many webinars have you put into use to actually move your business forward?For more information about the workshop CLICK HERE.Are You Making This Podcast Mistakes That is Costing You Sales?I'm seeing more and more of my coaching clients that are sending their listeners to the very basic website from their media host when all the "magic" of products and services along with newsletter sign-ups are on their own website. Treat each episode like a blog post and take your episode description and post it on your website and then embed the player into that post (along with buttons to subscribe and follow). The magic is happening on YOUR website. When people link to it, it may boost YOUR SEO, and it may then increase your time on site (which Google pays attention to). If you're not sure what I'm talking about you can "pick my brain" as I am not doing coaching without calendars. See daveinyourpocket.comMentioned In This ShowSchool of PodcastingMentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session
Volley Changes Coaching and Consulting in an AMAZING Way
Nov 2 2022
Volley Changes Coaching and Consulting in an AMAZING Way
Volley Introduces MonetizationI talk with Josh from Volley back on episode 55 and I mentioned that I wanted Volley to have a business plan. They launched Volley pro (where you get additional features) but for those who do coaching and consulting and want to get PAID, they just launch "Consult with me on Volley" and it is SO EASY.It works with Stripe and so when people pay you Stripe deposits it into your bank. Volley takes 5% of the transition and stripe will add the typical 2.9% etc feesCreate an Entry Level Consulting ServiceIf you have people who want to "Pick Your Brain" you can create a one-time service for (example) 10 minutes and then charge them a small fee. The person downloads the Volley app (it works on everything and it's free) and takes 3 minutes to ask a question. You take 2 minutes to answer it and the person has 5 more minutes to ask questions. It is a great "Get you in the door" service that can easily help you start building relationships with leads and customers. The loyalty this can build in your clients is amazing. See my Consult with Volley PageMy Weight Loss ExperimentI and a few friends found a free weight loss challenge app. It has inspired me to lose some weight. I'm now making it more official and adding a community for support with that pinch of competition (with obtainable goals, and nobody can see how much you weigh). There will also be zoom calls for accountability. If you want to see it in action (I'm building it as we go). see monthlychallenge.fitBuy the BookProfit From Your Podcast is available to be signed by the author (or just buy it from Amazon) www.profitfromyourpodcast.com/book (makes a great Stocking Stuffer)Mentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session
From Whining to Winning - Ask Your Audience to Give Back
Oct 1 2022
From Whining to Winning - Ask Your Audience to Give Back
Mark Des Cotes is a podcaster, graphic designer, and friend (he's the guy behind the School of Podcasting, Ask the Podcast Coach, and Podcast Rodeo artwork. You can find him atlRings of Power Podcastringsofpowerpodcast.comResourceful Designerresourcefuldesigner.comPodcast Brandingpodcastbranding.coToday you will hear how just changing the angle of your pitch can result in a much better result. Instead of complaining about how expensive it is to be in business, simply point you how you have delivered value, and if your audience would like, they can give back at an easy-to-remember link.Maintain Control and Future Proof Your MonetizationOn my Ask the Podcast Coach show, I use a link www.askthepodcastcoach..com/awesome where I control where that link goes. For now, it goes to a page on the website where people can buy my book, leave a Paypal donation, or become a patron of the show. If you leave a specific link (www.patreon.com/davejackson) what happens if later something better comes along? You have a bunch of episodes with an outdated link.I create that link with a built-in tool from Podpage. If you're on WordPress you can use the pretty links plugin.Buy the Book Profit From Your PodcastPick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your AudienceHow to Set Your PricingUnderstanding Advertising JargonHow to Find SponsorsBest Strategies for Making Money as an AffiliateMaster Strategies for CrowdfundingHarnessing the Power of Webinars and EventsThe Top Tools to Make Your Job EasyBuilt on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.Mentioned in this episode:Join the School of PodcastingJoin the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join...
Become a Professional Podcast Editor
Aug 1 2022
Become a Professional Podcast Editor
One of the first ways I made money with my podcast is when a member of the School of Podcasting asked if I knew an editor. Who did I recommend? Me. They just wanted to talk into the microphone and hand it off to someone. That was back in 2005, and things haven't changed. Some people love editing, and other people "just want to talk into the microphone." Back on episode 752 I interview Mark Deal and Steve Stewart from the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Mentioned in this Episode of Profit From Your Podcast:The importance of having a niche.How Steve started out as a podcast editor without a website.Mark talks about setting expectations by having a contract with your customer.The difference between an editor, an engineer, a manager, and a story shaper.Common mistakes new podcast editors make.Links From EpisodeSign up for the Podcast Editor Academy (save using coupon sop )Live Mastermind Workshop in Dallas TexasEditor Pricing Survey Episode 752 of the School of PodcastingBuy the book Profit From Your Podcast Mentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session
Two Monetization Strategies That Aren't Worth The Customer Causing Headaches
Jul 1 2022
Two Monetization Strategies That Aren't Worth The Customer Causing Headaches
We all love customers, but there are some people who are NOT your target audience, and yet we create strategies that cause unrealistic expectations in your customers, or we get a great customer who can be a little forgetful. The Black Friday SaleWhen you do one of those HOLY COW - UNBELIEVABLE DISCOUNT Black Friday kind of sale, you get two types of customers.The customer purchases and does nothing with your product as they have no skin in the gameA customer who didn't read the offer, but jumps in because it is so good, and then expect much, MUCH more than what is included in the offerConsequently, (after doing two) I will not do a "Black Friday / DEEP DISCOUNT" offer.The Yearly SubscriptionThis typically brings you your target audience. They are a joy to work with, and they are action takers. However, a year later they forgot they purchased a recurring membership program. This leads to:Emails the day after they get charged asking, "Hey I didn't authorize this!"I just got an email from someone who purchased my product. They worked for a company, and each year they have been charged. Now two years later, they want their money back. Two Ways To Solve This IssueYou can set a trigger in your CRM (I Use Less Annoying CRM) and remind them that their year subscription is coming up. Alert them how to cancel their subscription if needed.I also now send an email a week before the charge to alert them that their subscription payment is coming up. Another Strategy To Solve This IssueA yearly subscription is an easy-to-make "higher ticket price" item. You might consider raising the price on the subscription and making it "Lifetime Access" this way you get the benefits of an action-taking customer, and you don't have to worry about "I didn't authorize this payment."Mentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session
What Problem Do You Solve?
Apr 1 2022
What Problem Do You Solve?
At Podcast Movement Evolution in LA people kept pitching me, and in a matter of seconds, I was able to tell if this person understood the podcasting market or not. Most did not. TWO TYPES OF PODCAST BUSINESSESMy friend Paul Colligan from the Podcast Partnership said, "There are two types of podcast companies. One that cares about podcasting, and the other that just wants some of that sweet, sweet podcast money." YOU NEED TO SOLVE A PROBLEMIf you want to make money with a podcast, you need to solve a problem. So that can be a product or service, but it can also be that you solve the problem of providing information that is not available anywhere else. THE TING ABOUT THREE YEARSI do need to clarify that I've said it takes three years to build an audience, and that is when people I interviewed for my book Profit From Your Podcast started making notable income.However, it's not the three years that enable them to make money. It is the quality of the content. Don't keep making episodes thinking, "If I can just make it 36 months I can retire." There is some luck and timing involved. NETFLIX CANCELS SHOWSWhy do I think that? Netflix cancels shows. They know everything about us. They know our likes and dislikes, and yet they make shows that we don't watch and get canceled. Why? Maybe it was bad timing or good old luck of the right person finding it and telling two friends...CONCLUSIONSo if you want to make money, you need to solve a problem. Think about everything you buy. Be it clothes, food, netflix, etc it all solves a problem. What problem can you solve?I can help at podcastconsultant.com and you can read my monetization secrets at www.profitfromyourpodcast.com/book
Are You Promoting Your Competition for Pennies? - The Blind Side of Crowd Funding
Nov 30 2021
Are You Promoting Your Competition for Pennies? - The Blind Side of Crowd Funding
There are some things you may regret doing in podcasting.Compare your show to others (always a bad idea - instead focus on your podcastTrack how much time you are actually spending creating an episode (it's longer than you think)Use "Shoutouts" as a reward. This takes up time in your episode that used to be content, and in my case, I hadn't stipulated who could or could not be someone I should shout out. You always assume everything thinks like you. They don't. I would never go on a podcast where someone is a podcast consultant and attempt to get people to sign up for the School of Podcasting. Now, I have been on many shows about podcasting because the host asked me to be a guest. Even with an invite, I try to provide information that will help people be better podcasters. I rarely feel I blatantly ask people to join the School of Podcasting. However, other people (and I don't believe this was malicious) wanted to support me by promoting their service that was in direct competition with my services. I've never seen a McDonald's advertisement that ends with, "And if you like onion rings - check out Burger King." As these people are my supporters (and in many cases friends) this gets awkward. Consequently, I've added a line that anyone who can be considered a competitor to what I offer, I reserve the right to not accept your support and not promote my competition on my own show. When I Did The MathSomeone was paying $20/month or $5/episode where they were consumed by 700 listeners. If this was an advertisement that calculates to $7.14 for 1000 downloads. The average right now is around $25. They should be paying me $18 an episode, not $20 a month. As always the choice is yours. I just wanted you to consider:"shoutouts" don't scale and take up valuable space in your episodeYour competition may choose to advertise on your show ( so put a disclaimer in place)Work With MeYou can buy my book Profit From Your Podcast. You can schedule a podcast strategy call. You can join the School of Podcasting
The Number 1 Reason Your Podcast Isn't Boosting Sales
Nov 9 2021
The Number 1 Reason Your Podcast Isn't Boosting Sales
Selling is 90% mental. I used to teach sales many moons ago. When I work with clients who have products and services to sell, when I listen to their podcast their pitch sounds like this:"Hey, like if you need, I mean you don't have to, but, like, if you kinda want to, you can maybe, like, go to, you know, my website (then said so fast you can't understand it)."When I ask people why they did that they said they felt "Salesy." This typically is based on a bad stereotype of some sleazy used car salesman from the 1970s who is selling you a bucket of bolts that is going to barely make it off the car lot.Your podcast is not a bucket of bolts so shift your thoughts from "Selling" to "Helping" or "Informing." You just need to find the right people who need your products and services. When someone says no, then they weren't your target customer.I had a friend who was bummed she wasn't getting any speaking gigs. She never mentioned it once in her podcast. It doesn't have to be a giant pitch. It could be as simple as, "I was speaking at a high school and one of the students came up and asked me a question and I thought, "That would be a great topic for a podcast episode." With just that one sentence, your audience now knows you speak to high school kids. If you are looking to make money with your podcast check out my book, "Profit from your podcast."If you need help launching or growing your podcast, schedule a session today or join the community at schoolofpodcasting.com/start