Profit From Your Podcast

Dave Jackson

The companion podcast to the hit book Profit From Your Podcast covers insights and strategies to help you monetize your podcast.
Are You Promoting Your Competition for Pennies? - The Blind Side of Crowd Funding
There are some things you may regret doing in podcasting.Compare your show to others (always a bad idea - instead focus on your podcastTrack how much time you are actually spending creating an episode (it's longer than you think)Use "Shoutouts" as a reward. This takes up time in your episode that used to be content, and in my case, I hadn't stipulated who could or could not be someone I should shout out. You always assume everything thinks like you. They don't. I would never go on a podcast where someone is a podcast consultant and attempt to get people to sign up for the School of Podcasting. Now, I have been on many shows about podcasting because the host asked me to be a guest. Even with an invite, I try to provide information that will help people be better podcasters. I rarely feel I blatantly ask people to join the School of Podcasting. However, other people (and I don't believe this was malicious) wanted to support me by promoting their service that was in direct competition with my services. I've never seen a McDonald's advertisement that ends with, "And if you like onion rings - check out Burger King." As these people are my supporters (and in many cases friends) this gets awkward. Consequently, I've added a line that anyone who can be considered a competitor to what I offer, I reserve the right to not accept your support and not promote my competition on my own show. When I Did The MathSomeone was paying $20/month or $5/episode where they were consumed by 700 listeners. If this was an advertisement that calculates to $7.14 for 1000 downloads. The average right now is around $25. They should be paying me $18 an episode, not $20 a month. As always the choice is yours. I just wanted you to consider:"shoutouts" don't scale and take up valuable space in your episodeYour competition may choose to advertise on your show ( so put a disclaimer in place)Work With MeYou can buy my book Profit From Your Podcast. You can schedule a podcast strategy call. You can join the School of Podcasting
Nov 30 2021
11 mins
Quit Wondering if it Will Sell: Creating a Focus Group For Your Online Course For FreeThe Number 1 Reason Your Podcast Isn't Boosting Sales
Nov 9 2021
8 mins
How To Set Your Podcast Up To Accept BitcoinEverything You Wanted to Know About Online Courses with Melissa GullerAgnes Kozera Helps You Find Sponsors For Your PodcastThe Jordan Harbinger Deals StrategyHere Comes the RebrandAdvertising and MoreChapter 3: Making Money With Your PodcastPresentation to QueenContent is KingChapter 1: The Power Of PodcastingUse an Auction to Set a PriceThe Best Resources For a New AuthorHow To Quit Your Day Job - Tips From Someone Who Actually Did it
I saw this post from Tim Paige and I can think of so many people who will read this, and ignore it. Some people feel that the one thing keeping them from "Making it" is this really inconvenient thing called their day job.  Their "side hustle" is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living "Doing what they love." So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com How To Go "All In" on your Dream Job Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim.  Tim also has a TREMENDOUSLY SUPPORTIVE Spouse.  Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years.  For the first three years of his side hustle, he reinvested in his business.  Be open to opportunity. He didn't turn down jobs - even if he didn't want to do it. This makes him appreciate it when "dream jobs" come along. Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business.  Dave's Insights If you don't have a good support system, things can get ugly quickly. People I see who have made the leap ALL have supportive families. ALL. It's not enough to take courses, you have to leave time to put the knowledge into action. For consulting on planning, launching, and growing your podcast see www.podcastconsultant.com
Nov 7 2018
13 mins
Does Being an Explicit Podcast Hurt Your Chances of Monetization
I saw a post on a Facebook Group: Lila Donnolo This is a sample of it Now Patreon says they have transferred processing pledges for their "adult" creators overseas, where there will be an extra processing fee. Patreon already takes a substantial cut of our earnings, credit card companies take a cut, and now we will get hit (again!) with processing fees. My account is NOW FROZEN AGAIN. I cannot access my funds from last month, and no new pledges can be made. I am losing potential income, especially since so many more people have been made aware of my podcast after my traveling adventures. While I was at Burning Man and without access to my email, Patreon's "Trust and Safety" team sent me warnings about "nudity or implied nudity" in my publicly available Patreon posts. IMPLIED nudity?!!!! IMPLIED NUDITY. I'm really not sure what they were referring to. When they didn't hear back from me (again, because I was at Burning Man and offline), they "temporarily suspended" my account. This was 12 days ago. 11 days ago I began the laborious process of making all of my posts - containing anything that a prudish company might delineate as "sensitive" - patrons-only. I also wrote 11 days ago to the "Trust and Safety" person who contacted me, Hunter, asking him to please reinstate my account. As of today, I have received no response. I've reached out through email twice now, and through the website once. There is no customer service number that I am aware of. I want all of us "adult" creators to be served well by our patronage service. Since that's not happening, I suggest that we take our business elsewhere. BUT WHERE? Thus far, my earnings from Patreon only cover 1/3rd of my editor's fee each month, but: they cover 1/3rd of my editor's fee, and that is meaningful to me. And then There is Cum Town I randomly came across the Cum Town podcast. I might like the show if I was a 22-year-old male. I reviewed it on my Podcast Rodeo show. It wasn't horrible. I'm not a prude, but it seemed a bit too loose and unorganized for me.  One of their subscribers left a comment on the post The post showed that they were making $450,000 a year. They have (as of 9/2018) 8463 patrons and making $37,970 a month (or $455,640 a year). What floors me about this, is their listing in Apple podcasts points to the wrong site. Their website is www.cum.town.com and their Apple listing has it pointing to http://shoutengine.com/CumTown/ which makes me scratch my head (as they could be doing so much more).
Sep 19 2018
7 mins
Your Podcast Media Kit Part 1
There are two different types of surveys in my opinion. There are surveys where you ask your audience about them (that is often used in a media kit) and the other survey where you ask them about your show. Sponsor: Thrive Themes. Conversion Focused WordPress Themes & Plugins see www.morepodcastmoney.com/thrive Audience Surveys About Them This is the survey that you need demographics. So this might be things like: Age Sex Education Income Location Race Marital Status Total household income Do you own or rent Do you have children What products do you plan on purchasing in the future What was the last product you purchased Audience Surveys About You How did you hear about the show? How do you listen to podcasts? How many episodes have you listened to? Where do you listen to the podcast Opinion on Length of Show Opinion on ads What is their Favorite thing about the show What is their least Favorite What would you like to see on the show How likely are you to tell a friend How much of the episode do you listen to? Add Information About Podcasting In some cases, this may be the first time someone is spending advertising money on a podcast. You can find great stats about the podcast industry and the podcast consumer at www.edisonresearch.com Tips on Making Podcast Surveys If you do anything with ratings, make the rating system even. For example on a scale from 1-4 where four is perfect and one is awful, how would you rate the length of this show? Why even? because if it was 1-5, you could choose three which is right in the center. When the numbers are even, the audience member has to pick a little better or a little worse. Give them a bribe. I've heard of people doing surveys who say when they get X amount responses they will pull one lucky winner and they will win an Amazon GIft certificate. I once gave away a year subscription at the School of Podcasting. The bottom line is you will get 3% of your audience if you are lucky so you need a bribe. Another key point if you are asking about the length of the podcast, you can't announce the survey at the end of the show (as anyone who thought it was too long has already stopped listening). I have a friend who works for Gallop (you know, the polling people) and he says having more than 15 questions is a waste of time. With this in mind, figure out what you really want to know and ask those questions. Survey Resources There are places like Survey Monkey, and Poll Daddy, but for me, I like the free Google Forms. You can create your own questions, and then download the answers in a spreadsheet. You are not limited to any number of responses or questions.
Jun 22 2018
6 mins
The Truth About Podcast Sponsorship
I see people who think the "Holy Grail" of podcasting is sponsorship. Now I have sponsors on my show, but when I listen to The Feed From Podcast Media Host Libsyn.com that less than 10% of podcasters get 5,000 downloads or more (as of May 2018).But, what if you did.An old holdover from the radio is selling advertisements by the download. CPM stands for the price for 10000 downloads. These range from $20-%50. So for this example let's use $35/1000 downloads. One episode a week (four episodes a month). That means (5000 downloads multiplied by 4 weeks) you have 20,000 downloads per month.If you multiply 20,000 by .035 (which is $35/1000 to get the price of a single download) and you end up with $700 for the month ($175/episode). Now, this is great if this is a side hustle, but if you're trying to feed a family making $8,400 a YEAR is an issue.What makes it worse, is that some "Everybody gets a sponsor" companies that use Dynamic Ad Injection are paying $1.50 for 1000 downloads (and no that is not a typo - more on that in a later episode).Let's Look at Two Highly Successful Podcast Income ReportsI decided to look at the breakdown of two highly successful podcasters. John Lee Dumas, and Pat Flynn (who both publish their income reports). I used the latest reports available. For John, that was April 2018. For Pat that was December 2017.John Lee Dumas April 2017 Podcast Income ReportPat Flynn December 2017 Podcast Income ReportCombine The Two ReportsMy point is that podcast sponsorship should be one of the ways and not THE way to "break out of the 9 to 5 cubical.No Product No Problem Affiliate CourseCheck out this free webinar on how Matt Mc Williams makes $3874 without a product. He also has a free guide to help you with Affiliate Marketing
Jun 5 2018
10 mins
Everything At Patreon is Doubling