David Hawkins Jr., CEO and founder of Hawkins Landscaping, shares the story behind his family-owned business and how it has evolved over the past 50 years. He started with just $100 and a pickup truck and now has a team of 35 employees. Hawkins Landscaping sets itself apart with its honesty, quality work and customer care. David discusses the challenges of the industry, such as drainage issues and the need for proper engineering. He offers advice for aspiring entrepreneurs and emphasizes the importance of hard work and dedication.Connect with David Hawkins (Guest):Hawkins Landscaping IncOffice NumberHawkins Landscaping FacebookConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysHawkins Landscaping started with just $100 and a pickup truck and has grown into a successful family-owned business over the past 50 years.The company sets itself apart with its honesty, quality work, and customer care.Challenges in the industry include drainage issues and the need for proper engineering.David Hawkins Jr. advises aspiring entrepreneurs to want success more than anyone else and be willing to make sacrifices.Hard work and dedication are key to building a successful business.Chapters00:00 Introduction and Background of Hawkins Landscaping08:28 Hawkins Landscaping's Commitment to Honesty and Customer Care

In this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prove that their hens are free-range, providing transparency and credibility to the brand. Lindsey explores how service-based businesses can draw inspiration from this campaign by sharing data, using technology and telling stories. The episode emphasizes the importance of credibility and differentiation in marketing.Learn more about the Honest Eggs Co. campaign:InstagramFacebookVisit Honest Eggs Co. WebsiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysDifferentiating products in a crowded market can be challenging, but it is essential for building a credible brand.Sharing data, such as customer reviews or satisfaction scores, can demonstrate exceptional service and build credibility.Incorporating technology in unique ways can generate buzz and differentiate a business.Telling specific stories and examples of how a service-based business goes above and beyond can set it apart from competitors.Awards and recognition can provide additional publicity and credibility for a business.Chapters00:00 Cracking the Egg: Differentiating in a Crowded Market01:18 The Honest Eggs Co. Campaign: Transparency and Credibility06:25 Drawing Inspiration: Sharing Data, Using Technology, and Telling Stories10:18 Building a Credible Brand: Differentiation and Recognition

In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey also highlights the changing algorithm and platform behavior of Facebook, which led to decreased visibility for groups. Ultimately, she decided to prioritize her podcast and focus on her platform of choice, LinkedIn.Connect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysCreating and maintaining content for a Facebook group can be time-consuming and challenging.It is important to align the focus of a group with one's expertise and interests.Changes in algorithms and platform behavior can impact the visibility and effectiveness of Facebook groups.Prioritizing and focusing on a specific platform or channel can lead to better results and efficiency in marketing efforts.Chapters00:00 Introduction and Background of the Facebook Group01:33 Misalignment of Group Focus and Expertise08:59 Impact of Algorithm and Platform Changes

Nicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes the importance of being fast on your feet and solving crises quickly in the wedding industry. She also highlights the need for inclusivity and diversity in her business. Nicole discusses the challenges of balancing work and motherhood and the importance of not feeling guilty when focusing on each role. She shares her social media strategy of showing authenticity and inclusivity and her plans for the future of Ivory and Beau.Connect with Nicole Mason (Guest):LinkedInCompany's InstagramCompany's FacebookCompany's TikTokVisit Ivory and BeauConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysBuilding a successful one-stop shop for brides requires a combination of wedding planning, floral design, and bridal gowns.In the wedding industry, it is important to be fast on your feet and able to solve crises quickly.Inclusivity and diversity are crucial in creating a welcoming and comfortable environment for clients.Balancing work and motherhood requires letting go of guilt and seeking support when needed.Authenticity and inclusivity are key elements of a successful social media strategy.The future of Ivory and Beau includes expanding their reach, offering higher-end options, and exploring new possibilities.Chapters00:00 Introduction to Ivory and Beau04:19 Nicole's Journey in the Wedding Industry09:06 The Unique Vibe of Ivory and Beau14:16 Embracing Inclusivity and Diversity

In this episode, Lindsey Wigfield discusses the importance of overcoming objections in marketing content. She uses the example of the real estate industry to highlight how agents often fail to effectively market themselves and address objections. Lindsey emphasizes the need to focus on efforts that make a sale easier, rather than just measuring the number of leads. She also explains the concept of lead nurturing and the importance of engagement rates. Lindsey encourages businesses to create content that addresses objections and educates their audience about their value. She suggests being transparent, honest, and using expertise to teach the audience why they are the best choice.Connect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysMarketing should aim to overcome objections before they become concerns.Efforts that make a sale easier, such as lead nurturing, are important.Engagement rates should be considered as a measure of marketing success.Content should address objections and educate the audience about the value of the product or service.Transparency and expertise are key in addressing objections and convincing prospects.Chapters00:00 Introduction: Overcoming Objections in Marketing Content04:09 Addressing Objections and Educating the Audience

Tony Mantor, a singer-songwriter, producer, and pianist, shares his insights on entrepreneurship and pushing through tough times. He emphasizes the importance of networking and building a reputation in the music industry. Tony discusses his approach to songwriting and the process of developing a song for radio. He also talks about the evolution of his business, from focusing on production to adding additional services like management. Tony shares his belief in never giving up and the importance of having a five-year plan. He offers networking tips for beginners and highlights the value of integrity and quality in his work. Tony Mantor discusses the difference in recording quality in Nashville compared to other areas, the excitement of hearing his productions on the radio, and the impact of social media on the music industry. He also talks about his podcast, "Why Not Me, The World?" which focuses on autism awareness. Tony shares his perspective on awards and the importance of giving back. He emphasizes the need to adapt to the changing music industry and the challenges of streaming services. Despite the challenges, Tony remains dedicated to producing high-quality music and helping others.Connect with Tony Mantor (Guest):LinkedInInstagramFacebookPodcastVisit Tony's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysNetworking and building relationships are crucial in the music industry.The songwriting process starts with the song and then moves to production.Having a five-year plan is important for long-term success.Integrity and quality are key factors in building a reputation.Never give up, even during challenging times. Recording quality in Nashville is significantly better than in other areas, thanks to the talented musicians and producers in the city.Hearing his productions on the radio brings Tony Mantor a sense of pride and accomplishment.Social media has both positive and negative effects on the music industry, providing exposure but also impacting artists' income.His podcast, "Why Not Me, The World?" focuses on autism awareness and has gained significant popularity.Tony believes that awards are nice to receive, but the true reward is knowing that you're doing good work and making a positive impact.The music industry has changed with the rise of streaming services, which has affected artists' income.Emphasizes the importance of adapting to the changing industry and using every available platform to promote and share music.Tony's dedication to producing high-quality music and helping others is evident in his work and his podcast.Chapters00:00 Introduction and Tony's Journey of Entrepreneurship03:25 The Power of Networking and Building a Reputation07:00 The Evolution of Tony's Business: From Production to Management10:41 The Importance of Having a Five-Year Plan21:16 Never Giving Up21:20 The Difference in Recording Quality in Nashville22:58 The Excitement of Hearing Productions on the Radio26:28 The Impact of Social Media on the Music Industry29:49 "Why Not Me, The World?" Podcast and Autism Awareness33:18 The Perspective on Awards and Giving Back36:11 Adapting

In this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the redesign despite the challenges of COVID-19, the changes in content and design, the impact on readers and advertisers, the shift in social media strategy, and the lessons learned from the rebrand process. Overall, the rebranding has been well-received, with readers appreciating the increased content and improved design.Connect with Guy Fletcher (Guest):Guy's LinkedInFrederick Magazine's LinkedInFrederick Magazine's InstagramFrederick Magazine's FacebookVisit the Frederick Magazine website2023 Brand2024 RebrandConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysGradually introducing changes can help maintain a loyal readership while making the magazine more relevant.The rebranding process requires careful consideration and planning, as well as a willingness to discard ideas that don't work.Visual elements, such as imagery and design, play a crucial role in the success of a magazine rebrand.Engaging with readers and adapting to their preferences is essential for building a successful brand.Using social media to share content and increase brand visibility can be a valuable strategy in a rebranding effort.Chapters00:00 Introduction and Background02:12 Mission of Frederick Magazine02:49 Gradual Introduction of Changes04:54 Delaying the Redesign Due to COVID-1906:13 Decision to Proceed with Redesign07:15 Changes in Content and Design10:12 Importance of Imagery11:36 Positive Feedback from Readers13:40 Impact on Sales and Advertisers14:51 Ensuring Consistency in the Rebrand16:31 Shift in Social Media Strategy18:47 Advice for Businesses Considering a Rebrand19:48 Building upon the Success of the Rebrand20:18 Lessons Learned from the Rebrand Process21:33 How to Access Frederick Magazine21:54 Conclusion

Kristen Shelton, owner of Hometown Attorney, shares her journey of starting and growing her law firm. She discusses the challenges she faced in the early days and the importance of delegating tasks to focus on her expertise. Kristen also emphasizes the significance of creating a unique brand and attracting the right clients by showcasing her personality and style. She shares her strategies for lead generation and client acquisition, including the power of referrals and the importance of providing an exceptional client experience. Kristen also provides insights into the decision-making process of leasing vs. buying a commercial property and offers tips for lease negotiation and minimizing risk. Lastly, she shares valuable advice she would give to her younger self she first started.Connect with Kristen Shelton (Guest):InstagramFacebookTikTokVisit Kristen's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysDelegate tasks that are not your area of expertise to focus on what you do best.Create a unique brand that showcases your personality and style to attract the right clients.Referrals and exceptional client experiences are key for lead generation and client acquisition.Consider the financial implications and responsibilities when deciding between leasing and buying a commercial property.Chapters00:00 Introduction and Background00:55 Starting Your Business and Hiring the First Employee09:19 Lead Generation and Acquiring Clients12:50 Changes in Lead Generation and Client Acquisition20:36 Budgeting When Renting and Lease Negotiation26:32 Minimizing Risk as a Business Owner30:58 Advice for Younger Self31:42 Conclusion and Contact Information

In this episode, Tracy Lindley shares her unique approach to using LinkedIn to build a referral engine and grow her business. She provides insights on optimizing your LinkedIn profile, searching and connecting with dream clients, and communicating in a non-spammy way. Tracy emphasizes the importance of personalizing invitations and creating engaging content on LinkedIn. She also discusses the benefits of building client relationships and overcoming fears when posting authentically. Tracy's LinkedIn strategy has helped her attract bigger clients and generate 10 years of business success.Connect with Tracy Lindley (Guest):LinkedInInstagramFacebookWebsiteThe LinkedIn Edge CoursesConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysOptimize your LinkedIn profile by including an eye-catching photo, a background graphic with contact information, and a headline that showcases how you help clients.Use LinkedIn's advanced search features to find and connect with your dream clients, focusing on building common ground.Communicate with potential clients using short messages that highlight what you do and how you can help.Make the most of limited personalized invitations by optimizing your profile before reaching out and posting engaging content.Building client relationships on LinkedIn can lead to bigger opportunities and referrals, so focus on providing value and maintaining continuity in your messaging.Overcome fears and post authentically on LinkedIn, sharing personal stories and experiences that resonate with your audience and showcase your expertise.Chapters00:00 Introduction and Background02:30 Getting Started with LinkedIn06:41 Optimizing Your LinkedIn Profile12:43 Searching and Connecting with Dream Clients18:11 Communicating in a Non-Spammy Way20:02 Creating Engaging Content on LinkedIn22:02 Building Client Relationships and Getting Bigger Clients25:43 Overcoming Fears and Posting Authentically27:13 Conclusion and Call to Action

In this episode, Tracy Lindley, a voice actor celebrating 10 years of business, shares her journey into the industry and how she balances her work with being a full-time mom. Tracy emphasizes the importance of authenticity in branding and the power of social media for business. She also provides valuable insights on continuous learning, making the right investments, setting healthy boundaries, and treating others the way they want to be treated. She encourages business owners to give what they can and support each other in their entrepreneurial journeys.Connect with Tracy Lindley (Guest):LinkedInInstagramFacebookWebsiteThe LinkedIn Edge CoursesConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysFlexibility is crucial for balancing a career with family responsibilities.Authenticity and transparency are key for building strong relationships on social media.Knowing your audience is essential for capturing attention in business.Setting healthy boundaries and treating others the way they want to be treated are important for maintaining positive relationships and work-life balance.Chapters00:00 Introduction00:48 Tracy's Journey into Voice Acting02:30 Flexibility as a Mom and Voice Actor03:25 Managing Work and Family Life05:26 Different Types of Voiceover Sessions06:08 Tips for Capturing Attention in Ads07:28 The Importance of Authenticity in Branding09:29 The Power of Social Media for Business10:35 Lessons Learned in 10 Years of Business20:41 Making the Right Investments24:29 Setting Healthy Boundaries27:44 Treating Others the Way They Want to Be Treated29:42 Giving What You Can33:38 Conclusion

In this episode of the Credible Brand Podcast, host Lindsey Wigfield discusses the power of putting people in front of the camera to drive engagement and sales on social media. She emphasizes the importance of authenticity and being true to oneself and business. Lindsey provides several ideas for incorporating employees into social media content, such as introducing new hires, celebrating employee anniversaries and birthdays, and sharing employee insights and certifications. She also suggests sharing CEO insights, celebrating company anniversaries, and leveraging awards and customer testimonials.Connect with Lindsey on:InstagramFacebookLinkedInVisit Lindsey's websiteTakeawaysPutting people in front of the camera drives engagement, connection, and sales on social media.Authenticity is key in social media content, being true to oneself and one's business.Incorporate employees into social media content by introducing new hires, celebrating milestones, and sharing insights and certifications.Leverage CEO insights, company anniversaries, awards, customer testimonials, and company stories to build an approachable brand.Chapters00:00 Introduction00:38 The Power of Putting People in Front of the Camera01:20 Understanding Authenticity02:25 Recognizing Employee Milestones04:08 Employee Insights and Certifications05:09 CEO Insights05:54 Celebrating Company Anniversaries06:33 Awards and Recognition07:11 Customer Testimonials07:40 Sharing Company Stories08:40 Building an Approachable Brand09:35 Conclusion and Contact Information

Alli Beck, a website and brand designer, shares her journey into the field and provides tips on choosing and rebranding. She emphasizes the importance of understanding your target market and crafting a clear brand message. Alli also discusses the process of designing brand aesthetics and shares her own experience of rebranding. She offers insights on maximizing website conversions and creating an effective About Us page. Visit Alli's website: https://www.allibeckdesign.com/ TakeawaysUnderstanding your target market is crucial for effective branding.Crafting a clear brand message helps differentiate your business.Designing brand aesthetics should align with your target market and brand message.Maximizing website conversions requires clear calls to action and a user-friendly design.Chapters00:00Introduction and Background01:54Getting Started in Website and Brand Design04:02Tips for Choosing and Rebranding08:25Understanding Target Market13:32Crafting Your Brand Message18:18Designing Your Brand Aesthetics21:05Rebranding Process26:11Maximizing Website Conversions29:47Creating an Effective About Us Page32:20Balancing Calls to Action37:41Conclusion and Contact Information

In this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey of starting her business and transitioning to full-time event planning. She discusses the challenges and opportunities she faced during the COVID-19 pandemic and how she adapted her business. Kathryn also talks about the evolution of lead generation and the importance of collaboration and volunteering in the event planning industry. She highlights the role of social media, particularly Instagram and LinkedIn, in building relationships and promoting her business. Kathryn offers tips for planning creative and engaging corporate events and shares how people can work with her.Instagram: @graceandvirtueeventsFacebook: Grace And Virtue EventsEmail: kathryne@graceandvirtueevents.comTakeawaysStarting a business in event planning requires building relationships and gaining experience through collaboration and apprenticeship.Adapting to challenges, such as the COVID-19 pandemic, can lead to new opportunities and growth in the event planning industry.Utilizing various lead generation strategies, such as referrals, SEO, and lead generation programs, can help in booking consistent clients.Working as a solopreneur and using contractors can provide flexibility and support in managing an event planning business.Collaboration and volunteering in the event planning industry can foster a sense of community and provide valuable resources and support.Social media, particularly Instagram and LinkedIn, can be powerful tools for building relationships, showcasing partnerships, and promoting event planning services.Incorporating events into a business strategy can help achieve goals and milestones, and planning creative and engaging events requires flexibility and understanding the client's vision.To work with Catherine and learn more about Grace and Virtue Events, individuals can reach out through email, social media, or the company's website.Chapters00:00Introduction and Background02:00Starting the Business and Transitioning to Full-Time03:59Managing the Business During COVID-1905:11Evolution of Lead Generation06:08Working as a Solopreneur and Using Contractors07:56Collaboration and Volunteering in the Event Planning Industry09:49Utilizing Relevant Partnerships in Social Media Marketing11:24The Role of Social Media in Building Relationships13:47Using LinkedIn for Business Networking15:06Incorporating Events into Business Strategy17:47Tips for Planning Creative and Engaging Corporate Events19:39How to Work with Catherine and Contact Information

In this episode, Lindsey Wigfield interviews Shobi Zietlow, the founder of Referral Staffing Solutions, a staffing and recruiting business. Shobi shares her unique story of growing up in a family with an entrepreneurial spirit and how she entered the staffing industry. She discusses the importance of helping job seekers find the right role and provides tips for hiring the right people. Shobi also emphasizes the significance of showcasing company culture and optimizing job posts for search. She explains her partnership with businesses and the pricing structure of her services. Additionally, Shobi shares insights on retaining talent and the importance of effective onboarding.Connect with Referral Staffing Solutions on Facebook, Twitter/X, LinkedIn, or Instagram.Please leave a review for this podcast so that we can reach more listeners. Thank you! TakeawaysHelping job seekers find the right role involves understanding their must-haves and wish list, as well as aligning their needs with the business's requirements.When hiring, it is important to have clarity on the role's goals, responsibilities, and must-haves, and to ensure that job descriptions are clear and concise.Company culture should be communicated through actions and lived values, and it is important to gather employee feedback and address it.Optimizing job posts for search involves using keywords that job seekers are searching for and making the job title clear and relevant to the position.Retaining talent requires clear communication, setting expectations, providing support, and addressing concerns. Regular check-ins and creating a positive onboarding experience are also crucial.Staying in touch with job seekers and business owners can be done through newsletters, regular follow-ups, and providing resources and support. Building a marketing department requires clear guidelines and a willingness to adapt.Finding employees can be challenging, especially during times of high demand.Continual learning and problem-solving are essential for success in the industry.Chapters00:00Introduction and Background01:06Unique Story and Entrepreneurial Spirit03:25Entering the Staffing Industry04:31Career Progression and Challenges07:10Tony Robbins Conference and Taking Risks09:30Helping Job Seekers Find the Right Role11:49Tips for Hiring the Right People15:31Showcasing Company Culture18:18Optimizing Job Posts for Search20:41Partnership with Businesses and Pricing Structure22:48Retaining Talent and Onboarding25:23Social Media Strategy30:15Staying in Touch with Job Seekers and Business Owners36:29Rebranding and Website Updates38:17Business Evolution and Learning Experiences40:09Building a Marketing Department41:05Developing Guidelines and Adapting41:31Challenges in Finding Employees42:26Continual Learning and Problem-Solving42:43Connecting on Social Media43:10Conclusion and Contact Information

In this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Noha Tarabain, a wedding event planner celebrating five years of business. They discuss Noha's journey into wedding planning, navigating the challenges of the COVID-19 pandemic, and the importance of hiring a team. Noha shares her social media strategy, particularly her success on TikTok, and offers tips for creating high-quality video content. They also discuss the significance of speaking up on social issues and overcoming the fear of doing so. Noha reflects on her proudest moments in business and emphasizes the importance of celebrating wins. Connect with Noha on TikTok and Instagram.TakeawaysHiring a team is essential for a wedding planner to provide support and ensure a smooth experience for clients.Social media, particularly TikTok, can be a powerful tool for business owners to connect with their audience and generate leads.Creating high-quality video content requires practice, planning, and being comfortable on camera.Speaking up on social issues can help business owners connect with their audience and show their values.Celebrating wins is important for business owners to acknowledge their achievements and maintain motivation.Chapters00:00Introduction and Background01:11Getting into Wedding Planning03:06Navigating the COVID-19 Pandemic05:00Hiring a Team06:26Finding Clients12:05Social Media Strategy15:55Using TikTok for Business17:51Creating High-Quality Video Content21:31Speaking Up on Social Issues24:32Overcoming Fear of Speaking Up28:01Proud Moments in Business30:18Celebrating Wins and Where to Find Noha31:17Closing Remarks

In this episode, host Lindsey Wigfield discusses the advertising budget strategy in light of a recent news article about Solo Brand's CEO [link to article referenced in episode]. She analyzes the viral Snoop Dogg ad campaign [watch the ad here] and questions the decision to let go of the CEO based on its results. Lindsey emphasizes the importance of aligning advertising with business goals and determining the purpose of the campaign. She also highlights the need to identify the target audience and set an appropriate advertising budget. Lindsey provides a step-by-step process for creating effective ads and finding the right advertising opportunities.If the marketing resource coaching program sounds like a good fit for you, please email me at lindsey@wigfieldco.com. TakeawaysAlign advertising with business goals and determine the purpose of the campaign.Identify the target audience and set an appropriate advertising budget.Craft a clear message and call to action for the ad.Find advertising opportunities that align with the goals and target audience.Chapters00:00Introduction and Background01:22Analyzing the Advertising Campaign03:15CEO's Departure and Misconceptions04:38Importance of Ad Strategy05:32Balancing Advertising Budget07:19Process for Creating Effective Ads10:42Finding the Right Advertising Opportunities11:10Conclusion and Call to ActionResources and LinksClick Here to Buy the Company Anniversary Campaign-in-a-BoxEmail info@wigfieldco.com to inquire about the company anniversary campaign package.Connect with Lindsey on LinkedInFollow @LWigfieldCo on Instagram and FacebookVisit the website

In this episode of the Credible Brand Podcast, host Lindsey Wigfield interviews Claudia Terrazas, an event planner celebrating the five-year anniversary of her business, Time with Terrazas. Claudia shares her journey into event planning, the importance of standing out in the industry, and how her offerings have evolved over the years. She also discusses the transition from 'Day Of' to 'Wedding Management' and the challenges she has faced along the way. Claudia emphasizes the importance of attracting the right clients and growing slowly to maintain quality. She also shares her social media strategy and offers tips for planning corporate events. Overall, Claudia is proud of her accomplishments and encourages others to pursue their passions.TakeawaysEvent planning requires hard work, dedication, and attention to detail.Standing out in the event planning industry is important, and finding a niche can help differentiate your business.Offering a variety of packages and clearly communicating the differences can help clients choose the right level of service.Transitioning from 'Day Of' to 'Wedding Management' can better reflect the scope of work involved in event planning.Chapters00:00Introduction to the Credible Brand Podcast01:09Claudia Terrazas' Journey into Event Planning03:04Standing Out in the Event Planning Industry04:56Offering Wedding Planning and Other Event Planning Services06:27Evolution of Claudia's Offerings09:25Transitioning from 'Day Of' to 'Wedding Management'12:45Overcoming Challenges and Staying Motivated15:37Attracting the Right Clients18:28Growing Slowly and Focusing on Quality20:27Using Social Media to Showcase the Experience25:51Tips for Planning Corporate Events31:22Proudest Moments in the Past Five Years33:00Where to Connect with Claudia TerrazasResources and LinksConnect with Claudia on Instagram and TikTokClick Here to Buy the Company Anniversary Campaign-in-a-BoxEmail info@wigfieldco.com to inquire about the company anniversary campaign package.Connect with Lindsey on LinkedInFollow @LWigfieldCo on Instagram and FacebookVisit our website

In this episode, Gabe Durham, editor-in-chief of Boss Fight Books, shares insights on how they approach product launches for their non-fiction documentary-style books about classic video games. He discusses their use of Kickstarter, building brand identity, involving backers in decision-making, and maintaining communication with backers. Gabe also talks about the importance of timing and planning for launches, leveraging press coverage and social media, and creating effective email campaigns. He shares tips for running a successful campaign, including managing expectations, experimenting with launch strategies, and pricing products appropriately. Gabe concludes by discussing future launch plans and maintaining sales after the initial launch.TakeawaysUse Kickstarter as a platform to launch products and communicate your vision to potential backers.Involve backers in the decision-making process to create a sense of ownership and engagement.Plan your launch timing carefully, considering the day of the week and avoiding busy periods like December.Utilize social media and press coverage to generate excitement and reach a wider audience.Price your products strategically, considering costs and creating value for your customers.Chapters00:00Introduction01:08First Product Launch02:29Launching through Kickstarter03:26Building Brand Identity04:22Creating a Video to Communicate Vision05:20Involving Backers in the Decision-Making Process06:48Setting a Low Funding Goal07:42Understanding the Target Audience09:06Announcing Books in Batches09:57Continuing the Series10:51Take Advantage of Collectability11:48Honoring Commitments to Backers12:46Maintaining Communication with Backers15:42Reaching Out to Previous Backers17:36Choosing the Launch Date18:27Leveraging Press Coverage19:23Utilizing Social Media20:19Crafting Effective Email Campaigns22:09Experimenting with Launch Strategies23:59Maintaining Momentum After Launch26:45Preparing for Day One28:14Managing Expectations After Day One29:11Using Stretch Goals to Incentivize Backers30:38Collaborating with Influencers32:36Experimenting with Different Launch Formats33:06Pricing Strategy and Shipping Costs35:59Engaging Backers and Creating Value38:27Planning for Future Launches42:17Maintaining Sales After Launch44:05Pricing Strategy and Communicating Value45:00ConclusionResources and LinksVisit the Website for Boss Fight BooksFollow Gabe Durham on Twitter/XClick Here to Buy the Company Anniversary Campaign-in-a-BoxEmail info@wigfieldco.com to inquire about the company anniversary campaign package.Connect with Lindsey on LinkedInFollow @LWigfieldCo on Instagram and FacebookVisit the website

In this episode, we chat with Courtney McInvale, the founder of Seaside Shadows, a business that offers ghost tours and special events in haunted history. Courtney takes us on a journey through her childhood fascination with the paranormal and love for history, which ultimately led to her founding Seaside Shadows a decade ago. We delve into how she expanded her business to a second location and became a published author on haunted history.We gain insights into Courtney's strategies for encouraging customer reviews and hiring and training tour guides. Courtney emphasizes the importance of storytelling, adapting to changing audience preferences, and staying on top of social media trends as crucial elements of her success in the competitive tour industry. We discuss the impact of TikTok on her business and the importance of patience and prioritization. Finally, Courtney shares how she celebrated the 10-year anniversary of Seaside Shadows, reflecting on the influence it has had on her life and community. Join us for this fascinating episode and discover how Courtney's passion for the paranormal turned into a thriving business with a loyal following.TakeawaysFollow your passion and combine it with your expertise to start a successful business.Build a strong team and invest in their training and development.Adapt your content and marketing strategies to meet changing audience preferences.Utilize social media platforms like TikTok to reach and engage with a younger audience.Patience and perseverance are key to long-term success in business.Resources and LinksVisit Seaside Shadows websiteFollow Seaside Shadows on TikTok, Instagram, and FacebookEmail info@wigfieldco.com to be a guest on a future episodeConnect with Lindsey on LinkedInFollow @LWigfieldCo on Instagram and FacebookVisit the website

SummaryIn this episode, Lindsey Wigfield discusses how to celebrate a company anniversary on social media. She emphasizes the importance of creating a personalized and thought-out plan for the anniversary to build connections with the audience. Lindsey introduces the BAM strategy, which stands for Big Event, Amplification, and Metrics, and explains how to use it to plan the anniversary campaign. She also provides tips on identifying channels for amplification, drafting content ideas, scheduling the content, and reviewing the metrics. Overall, the episode highlights the impact of celebrating company anniversaries on social media and offers practical strategies to make the celebration successful.TakeawaysCreate a personalized and thought-out plan for celebrating a company anniversary on social media to build connections with the audience.Use the BAM strategy (Big Event, Amplification, and Metrics) to plan the anniversary campaign.Identify all the channels available for amplification, such as social media platforms, email lists, website, and sales team networks.Draft a list of content ideas and consider using the Company Anniversary Campaign Box for inspiration.Schedule the content ahead of time and review the metrics to measure the impact of the campaign.Resources and LinksClick Here to Buy the Company Anniversary Campaign-in-a-BoxEmail info@wigfieldco.com to inquire about the company anniversary campaign package.Connect with Lindsey on LinkedInFollow @LWigfieldCo on Instagram and FacebookVisit the website