The Credible Brand Podcast

Lexi Bullis, a professional snowboarder and founder of Alpine Soap Company, shares her journey of balancing her athletic career with running a business. She started making soap as a fundraising tool for her snowboarding career and gradually turned it into a successful business. Lexi discusses the challenges she faced, such as imposter syndrome and comparing herself to others, and how she overcame them. She also talks about the evolution of her product line, including shower fizzies, candles, and glass items. Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream. She shares her website and social media handles for those interested in supporting her and purchasing her products.Connect with Lexi Bullis (Guest):LinkedInInstagramFacebookVisit Lexi's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysLexi Bullis started Alpine Soap Company as a way to fund her snowboarding career and combine her entrepreneurial spirit with her passion for snowboarding.She faced challenges such as imposter syndrome and comparing herself to others, but she overcame them by focusing on time management and prioritizing her tasks.The product line of Alpine Soap Company includes soap, shower fizzies, candles, and glass items, and it has evolved over time based on customer feedback and experimentation.Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream, and she has a banner at events that highlights this connection.Those interested in supporting Lexi and purchasing her products can visit the Alpine Soap Company website and follow her on social media.Chapters00:00 Introduction and Background04:45 Starting Alpine Soap Company09:27 Growing the Business and Participating in Shows23:20 Combining Snowboarding and Business31:02 Get in Touch with Lexi Bullis and Alpine Soap Company

In this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting content that adds value to their lives. Karen also discusses the power of leveraging social media algorithms to reach your desired audience and shares examples of successful strategies she has implemented for real estate professionals. She offers a 30-day social media facelift program and highlights the importance of consistency and accountability in social media marketing.Connect with Karen Albert (Guest):LinkedInInstagramFacebookVisit Karen's websiteBook a Free ConsultationConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysIdentify your target audience and craft content that adds value to their lives.Leverage social media algorithms to reach your desired audience.Consistently execute your social media strategy to see results.Collaborate with other businesses to expand your reach and add value to your community.Consider a 30-day social media facelift program to optimize your social media presence.Chapters00:00 Introduction and Karen's Background03:19 Crafting a Social Media Strategy that Adds Value06:08 Leveraging Algorithms for Targeted Audience Reach10:26 Consistency and Accountability in Social Media Marketing13:48 Collaborating with Other Businesses for Mutual Growth27:03 Final Thoughts and Contact Information

Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business owner. She also highlights the significance of having a clear mission statement and core values to guide decision-making. Curate offers curated gift boxes and ships nationwide, providing a unique and personalized shopping experience.Connect with Karli Millspaugh (Guest):LinkedInInstagramFacebookVisit Karli's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysTrust your gut and listen to your intuition as a business owner.Create a clear mission statement and core values to guide decision-making.Curate your shop layout to provide a fluid and enjoyable customer experience.Use event marketing to create a sense of urgency and fear of missing out.Offer curated gift boxes and personalized shopping experiences to attract customers.Maintain strong relationships with vendors and provide support for their marketing efforts.Adapt and pivot during challenging times, such as the COVID-19 pandemic.Focus on strategic thinking and leadership as a business owner.Chapters00:00 Introduction and Karli's Journey06:10 Shop Layout and Vendor Agreements10:31 Event Marketing and Creating Urgency14:23 Curated Gift Boxes and Personalized Shopping17:47 Supporting Vendors and Marketing Efforts25:03 Moving Locations and Adapting to Change28:26 Navigating the COVID-19 Pandemic36:43 Trusting Your Gut and Strategic Thinking

In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improving SEO, including creating high-quality content, optimizing website language, and acquiring backlinks from credible sites. She also highlights the value of having a blog for informational content and nurturing leads. Claire concludes by encouraging business owners not to be afraid of SEO and to focus on providing useful information to their audience.Connect with Claire Ransom (Guest):LinkedInInstagramVisit Claire's websiteBook a callConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysRanking high on Google search results helps establish brand credibility and trust.Creating high-quality content and optimizing website language are key factors in enhancing brand credibility through SEO.Acquiring backlinks from credible and relevant sites can significantly improve brand authority.Having a blog is valuable for providing informational content and nurturing leads.Business owners should focus on understanding their audience's search intent and providing useful information to improve SEO.Chapters00:00 Introduction and Importance of SEO for Brand Credibility08:09 The Power of Ranking High on Google10:02 Creating High-Quality Content for SEO Success17:26 Acquiring Backlinks for Brand Authority23:57 The Value of Having a Blog for SEO26:50 Understanding Search Intent for Effective SEO

In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips for balancing a personal brand with professional responsibilities.Connect with Tonya and Michael (Guests):Tonya's LinkedInMichael's LinkedInVisit BrandFaceGet the GuideConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysPersonal branding is essential for CEOs to differentiate themselves in a competitive marketplace.Authenticity and storytelling are key components of a strong personal brand.The process of building a personal brand involves defining the ideal customer, developing the message, and displaying the brand consistently.Balancing a personal brand with professional responsibilities can be achieved by aligning the brand with the CEO's values and focusing on the needs of the ideal customer.A successful personal brand can lead to increased visibility, higher fees, and more business opportunities.Chapters00:00 Introduction and Background05:05 The Difference Between Marketing and Branding09:16 The Process of Building a Personal Brand16:27 The Importance of Authenticity for CEOs25:59 Balancing a Personal Brand with Professional Responsibilities31:06 Success Stories: Personal Branding Transformations36:04 Conclusion

In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.Connect with Tara Reed (Guest):LinkedInInstagramYouTubeVisit Tara's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysArt licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales.Navigating market changes and industry shakeups requires flexibility, adaptability, and a keen awareness of customer behavior and industry trends.Maintaining inspiration and staying open to new ideas is crucial for long-term business success, especially in a constantly evolving industry like art licensing.Chapters00:00 Introduction01:00 The Art of Licensing: A 20-Year Journey11:21 Navigating Market Changes and Industry Shakeups16:38 The Creation of Social Media's Impact on Strategies25:06 Conclusion

In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marketing, including consistency in storytelling, building a strong brand presence, and leveraging the power of engagement through likes, comments, and shares. She also discusses her future goals of expanding her membership group and creating a new communication experience for schools.Connect with Andrea Gribble (Guest):LinkedInInstagramFacebookSocialSchool4EDUConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysSocial media marketing plays a crucial role in brand development for educational institutions.Schools aim to engage their entire community through social media, including parents, future staff members, and current staff members.Consistency in storytelling and building a strong brand presence are key to successful social media marketing.Engagement through likes, comments, and shares is essential for reaching a wider audience.Creating a system for content creation and leveraging the power of employee-generated content can help schools overcome the challenge of capturing moments.Social media marketing can help schools attract and retain students and staff.Protecting student privacy while showcasing the positive aspects of the school is crucial.The future goals for Social School for EDU include expanding the membership group and creating a new communication experience for schools.Chapters00:00 Introduction and the Importance of Social Media Marketing for Schools01:02 Andrea Gribble's Background and How She Started in the Niche04:29 Primary Stakeholders and Audience Engagement for Schools07:25 How Andrea's Business Has Evolved and the Importance of Community08:48 The Membership Program and the Affordable Cost for Schools10:12 The Need for Training and Community in Social Media Marketing for Schools11:37 The Power of Engagement and the Importance of Sharing Positive Stories13:29 Balancing Content Creation and Protecting Student Privacy19:41 The Power of Engagement: Likes, Comments, and Shares21:37 The Importance of Social Media in Reaching the Community23:33 The Goals of Schools: Attracting and Retaining Students and Staff25:30 Overcoming the Challenge of Content Creation and Capturing Moments29:48 The Importance of Consistency in Storytelling and Building a Strong Brand Presence31:42 The Future Goals for Social School for EDU

Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of design services for different occasions. She also co-founded Huntsville Design House, a marketing company that provides branding and social media services. Jacki emphasizes the importance of word-of-mouth referrals and maintaining good relationships with clients. Her goal for 2024 is to continue nurturing her business and finding a balance between work and family.Connect with Jacki Gil (Guest):LinkedInInstagramFacebookVisit Jacki's websiteHuntsville Design HouseConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysWord-of-mouth referrals are a valuable source of clients for designers and entrepreneurs.Maintaining good relationships with clients is crucial for repeat business and referrals.Finding a balance between work and personal life is important for long-term success.Collaborating with other professionals can help expand services and provide support.Chapters00:00 Introduction and Background07:01 Building Trust and Repeat Business13:38 Collaborating and Building a Team24:06 Finding Balance and Maintaining Quality27:30 Goals for the Future

Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that  involve consistently participating in social media, fostering personal and engaging interactions with the audience, and creating visually appealing web and social media accounts. Brand consistency and alignment with business goals are also important for building brand credibility. By following these tips, businesses can establish a strong and credible brand on social media.Book a Call with LindseyConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteRead the Blog Post for This EpisodeTakeawaysBuilding brand credibility on social media is a slow and steady process.Maintaining an engaged presence on social media is important for building brand credibility.Cultivating an approachable presence and incorporating the brand's CEO and employees can enhance brand credibility.Prioritizing aesthetic appeal in web and social media accounts can attract and retain customers.Brand consistency and alignment with business goals are crucial for building brand credibility.Chapters00:00 Introduction01:19 Chapter 1: Maintaining an Engaged Presence05:11 Chapter 2: Cultivating an Approachable Presence07:29 Chapter 3: Prioritizing Aesthetic Appeal09:59 Conclusion

In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of creating a brand that is authentic, conversational, and relatable to customers. Dani also discusses the challenges of maintaining consistency in brand messaging across different channels and touchpoints. Overall, the episode provides valuable insights and practical tips for building a credible and effective brand.Connect with Dani Kimble (Guest):Dani's WebsiteLinkedInConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysDefine your core values, mission, and brand identity to guide your brand strategy.Create a brand that is authentic, conversational, and relatable to your customers.Maintain consistency in brand messaging across different channels and touchpoints.Build your business in public and show the behind-the-scenes to connect with your audience.Chapters00:00 Introduction and Background03:21 Transition from Dance to Marketing06:10 Starting Azeli Studio and Giving Back10:22 Creating a Brand Foundation13:23 Defining Core Values and Mission15:17 Conversational Copy and Authenticity20:53 The Power of Conversational Branding25:11 Balancing Professionalism and Conversational Tone28:34 Advice for Business Owners29:49 Conclusion and Contact Information

In this episode of the Credible Brand Podcast, Lindsey Wigfield interviews Jay Moore, the co-founder of Beyond Freedom Financial, Strategic Tax Services, and the creator of The Healthy Accountant persona. They discuss the importance of showing personality in marketing, strategies for reducing taxes, and balancing work and personal life as an entrepreneur. Jay shares his social media strategy and upcoming projects, including a book and a small business community. He emphasizes the need for intentionality and thought leadership in business and life.Connect with Jay Moore (Guest):InstagramPodcastYoutubeVisit Jay's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysShowing personality in marketing can help build stronger relationships with your audience.Being intentional about reducing taxes can lead to significant savings for business owners.Documentation is key when it comes to dealing with audits from the IRS.Creating an ideal life that merges business and personal aspects can lead to a more fulfilling and balanced lifestyle.Thought leadership and providing valuable content can help establish credibility and attract clients.Upcoming projects for The Healthy Accountant include a book and a small business community.Chapters00:00 Introduction and the Power of Personality in Marketing03:10 Strategies for Reducing Taxes and Saving Money06:00 Balancing Work and Personal Life as an Entrepreneur11:49 Building Thought Leadership and Providing Value

David Hawkins Jr., CEO and founder of Hawkins Landscaping, shares the story behind his family-owned business and how it has evolved over the past 50 years. He started with just $100 and a pickup truck and now has a team of 35 employees. Hawkins Landscaping sets itself apart with its honesty, quality work and customer care. David discusses the challenges of the industry, such as drainage issues and the need for proper engineering. He offers advice for aspiring entrepreneurs and emphasizes the importance of hard work and dedication.Connect with David Hawkins (Guest):Hawkins Landscaping IncOffice NumberHawkins Landscaping FacebookConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysHawkins Landscaping started with just $100 and a pickup truck and has grown into a successful family-owned business over the past 50 years.The company sets itself apart with its honesty, quality work, and customer care.Challenges in the industry include drainage issues and the need for proper engineering.David Hawkins Jr. advises aspiring entrepreneurs to want success more than anyone else and be willing to make sacrifices.Hard work and dedication are key to building a successful business.Chapters00:00 Introduction and Background of Hawkins Landscaping08:28 Hawkins Landscaping's Commitment to Honesty and Customer Care

In this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prove that their hens are free-range, providing transparency and credibility to the brand. Lindsey explores how service-based businesses can draw inspiration from this campaign by sharing data, using technology and telling stories. The episode emphasizes the importance of credibility and differentiation in marketing.Learn more about the Honest Eggs Co. campaign:InstagramFacebookVisit Honest Eggs Co. WebsiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysDifferentiating products in a crowded market can be challenging, but it is essential for building a credible brand.Sharing data, such as customer reviews or satisfaction scores, can demonstrate exceptional service and build credibility.Incorporating technology in unique ways can generate buzz and differentiate a business.Telling specific stories and examples of how a service-based business goes above and beyond can set it apart from competitors.Awards and recognition can provide additional publicity and credibility for a business.Chapters00:00 Cracking the Egg: Differentiating in a Crowded Market01:18 The Honest Eggs Co. Campaign: Transparency and Credibility06:25 Drawing Inspiration: Sharing Data, Using Technology, and Telling Stories10:18 Building a Credible Brand: Differentiation and Recognition

In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey also highlights the changing algorithm and platform behavior of Facebook, which led to decreased visibility for groups. Ultimately, she decided to prioritize her podcast and focus on her platform of choice, LinkedIn.Connect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysCreating and maintaining content for a Facebook group can be time-consuming and challenging.It is important to align the focus of a group with one's expertise and interests.Changes in algorithms and platform behavior can impact the visibility and effectiveness of Facebook groups.Prioritizing and focusing on a specific platform or channel can lead to better results and efficiency in marketing efforts.Chapters00:00 Introduction and Background of the Facebook Group01:33 Misalignment of Group Focus and Expertise08:59 Impact of Algorithm and Platform Changes

Nicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes the importance of being fast on your feet and solving crises quickly in the wedding industry. She also highlights the need for inclusivity and diversity in her business. Nicole discusses the challenges of balancing work and motherhood and the importance of not feeling guilty when focusing on each role. She shares her social media strategy of showing authenticity and inclusivity and her plans for the future of Ivory and Beau.Connect with Nicole Mason (Guest):LinkedInCompany's InstagramCompany's FacebookCompany's TikTokVisit Ivory and BeauConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysBuilding a successful one-stop shop for brides requires a combination of wedding planning, floral design, and bridal gowns.In the wedding industry, it is important to be fast on your feet and able to solve crises quickly.Inclusivity and diversity are crucial in creating a welcoming and comfortable environment for clients.Balancing work and motherhood requires letting go of guilt and seeking support when needed.Authenticity and inclusivity are key elements of a successful social media strategy.The future of Ivory and Beau includes expanding their reach, offering higher-end options, and exploring new possibilities.Chapters00:00 Introduction to Ivory and Beau04:19 Nicole's Journey in the Wedding Industry09:06 The Unique Vibe of Ivory and Beau14:16 Embracing Inclusivity and Diversity

In this episode, Lindsey Wigfield discusses the importance of overcoming objections in marketing content. She uses the example of the real estate industry to highlight how agents often fail to effectively market themselves and address objections. Lindsey emphasizes the need to focus on efforts that make a sale easier, rather than just measuring the number of leads. She also explains the concept of lead nurturing and the importance of engagement rates. Lindsey encourages businesses to create content that addresses objections and educates their audience about their value. She suggests being transparent, honest, and using expertise to teach the audience why they are the best choice.Connect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysMarketing should aim to overcome objections before they become concerns.Efforts that make a sale easier, such as lead nurturing, are important.Engagement rates should be considered as a measure of marketing success.Content should address objections and educate the audience about the value of the product or service.Transparency and expertise are key in addressing objections and convincing prospects.Chapters00:00 Introduction: Overcoming Objections in Marketing Content04:09 Addressing Objections and Educating the Audience

Tony Mantor, a singer-songwriter, producer, and pianist, shares his insights on entrepreneurship and pushing through tough times. He emphasizes the importance of networking and building a reputation in the music industry. Tony discusses his approach to songwriting and the process of developing a song for radio. He also talks about the evolution of his business, from focusing on production to adding additional services like management. Tony shares his belief in never giving up and the importance of having a five-year plan. He offers networking tips for beginners and highlights the value of integrity and quality in his work. Tony Mantor discusses the difference in recording quality in Nashville compared to other areas, the excitement of hearing his productions on the radio, and the impact of social media on the music industry. He also talks about his podcast, "Why Not Me, The World?" which focuses on autism awareness. Tony shares his perspective on awards and the importance of giving back. He emphasizes the need to adapt to the changing music industry and the challenges of streaming services. Despite the challenges, Tony remains dedicated to producing high-quality music and helping others.Connect with Tony Mantor (Guest):LinkedInInstagramFacebookPodcastVisit Tony's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysNetworking and building relationships are crucial in the music industry.The songwriting process starts with the song and then moves to production.Having a five-year plan is important for long-term success.Integrity and quality are key factors in building a reputation.Never give up, even during challenging times. Recording quality in Nashville is significantly better than in other areas, thanks to the talented musicians and producers in the city.Hearing his productions on the radio brings Tony Mantor a sense of pride and accomplishment.Social media has both positive and negative effects on the music industry, providing exposure but also impacting artists' income.His podcast, "Why Not Me, The World?" focuses on autism awareness and has gained significant popularity.Tony believes that awards are nice to receive, but the true reward is knowing that you're doing good work and making a positive impact.The music industry has changed with the rise of streaming services, which has affected artists' income.Emphasizes the importance of adapting to the changing industry and using every available platform to promote and share music.Tony's dedication to producing high-quality music and helping others is evident in his work and his podcast.Chapters00:00 Introduction and Tony's Journey of Entrepreneurship03:25 The Power of Networking and Building a Reputation07:00 The Evolution of Tony's Business: From Production to Management10:41 The Importance of Having a Five-Year Plan21:16 Never Giving Up21:20 The Difference in Recording Quality in Nashville22:58 The Excitement of Hearing Productions on the Radio26:28 The Impact of Social Media on the Music Industry29:49 "Why Not Me, The World?" Podcast and Autism Awareness33:18 The Perspective on Awards and Giving Back36:11 Adapting

In this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the redesign despite the challenges of COVID-19, the changes in content and design, the impact on readers and advertisers, the shift in social media strategy, and the lessons learned from the rebrand process. Overall, the rebranding has been well-received, with readers appreciating the increased content and improved design.Connect with Guy Fletcher (Guest):Guy's LinkedInFrederick Magazine's LinkedInFrederick Magazine's InstagramFrederick Magazine's FacebookVisit the Frederick Magazine website2023 Brand2024 RebrandConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysGradually introducing changes can help maintain a loyal readership while making the magazine more relevant.The rebranding process requires careful consideration and planning, as well as a willingness to discard ideas that don't work.Visual elements, such as imagery and design, play a crucial role in the success of a magazine rebrand.Engaging with readers and adapting to their preferences is essential for building a successful brand.Using social media to share content and increase brand visibility can be a valuable strategy in a rebranding effort.Chapters00:00 Introduction and Background02:12 Mission of Frederick Magazine02:49 Gradual Introduction of Changes04:54 Delaying the Redesign Due to COVID-1906:13 Decision to Proceed with Redesign07:15 Changes in Content and Design10:12 Importance of Imagery11:36 Positive Feedback from Readers13:40 Impact on Sales and Advertisers14:51 Ensuring Consistency in the Rebrand16:31 Shift in Social Media Strategy18:47 Advice for Businesses Considering a Rebrand19:48 Building upon the Success of the Rebrand20:18 Lessons Learned from the Rebrand Process21:33 How to Access Frederick Magazine21:54 Conclusion

Kristen Shelton, owner of Hometown Attorney, shares her journey of starting and growing her law firm. She discusses the challenges she faced in the early days and the importance of delegating tasks to focus on her expertise. Kristen also emphasizes the significance of creating a unique brand and attracting the right clients by showcasing her personality and style. She shares her strategies for lead generation and client acquisition, including the power of referrals and the importance of providing an exceptional client experience. Kristen also provides insights into the decision-making process of leasing vs. buying a commercial property and offers tips for lease negotiation and minimizing risk. Lastly, she shares valuable advice she would give to her younger self she first started.Connect with Kristen Shelton (Guest):InstagramFacebookTikTokVisit Kristen's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysDelegate tasks that are not your area of expertise to focus on what you do best.Create a unique brand that showcases your personality and style to attract the right clients.Referrals and exceptional client experiences are key for lead generation and client acquisition.Consider the financial implications and responsibilities when deciding between leasing and buying a commercial property.Chapters00:00 Introduction and Background00:55 Starting Your Business and Hiring the First Employee09:19 Lead Generation and Acquiring Clients12:50 Changes in Lead Generation and Client Acquisition20:36 Budgeting When Renting and Lease Negotiation26:32 Minimizing Risk as a Business Owner30:58 Advice for Younger Self31:42 Conclusion and Contact Information

In this episode, Tracy Lindley shares her unique approach to using LinkedIn to build a referral engine and grow her business. She provides insights on optimizing your LinkedIn profile, searching and connecting with dream clients, and communicating in a non-spammy way. Tracy emphasizes the importance of personalizing invitations and creating engaging content on LinkedIn. She also discusses the benefits of building client relationships and overcoming fears when posting authentically. Tracy's LinkedIn strategy has helped her attract bigger clients and generate 10 years of business success.Connect with Tracy Lindley (Guest):LinkedInInstagramFacebookWebsiteThe LinkedIn Edge CoursesConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysOptimize your LinkedIn profile by including an eye-catching photo, a background graphic with contact information, and a headline that showcases how you help clients.Use LinkedIn's advanced search features to find and connect with your dream clients, focusing on building common ground.Communicate with potential clients using short messages that highlight what you do and how you can help.Make the most of limited personalized invitations by optimizing your profile before reaching out and posting engaging content.Building client relationships on LinkedIn can lead to bigger opportunities and referrals, so focus on providing value and maintaining continuity in your messaging.Overcome fears and post authentically on LinkedIn, sharing personal stories and experiences that resonate with your audience and showcase your expertise.Chapters00:00 Introduction and Background02:30 Getting Started with LinkedIn06:41 Optimizing Your LinkedIn Profile12:43 Searching and Connecting with Dream Clients18:11 Communicating in a Non-Spammy Way20:02 Creating Engaging Content on LinkedIn22:02 Building Client Relationships and Getting Bigger Clients25:43 Overcoming Fears and Posting Authentically27:13 Conclusion and Call to Action