EP26: Using LinkedIn to Grow a Business with Tracy Lindley
In this episode, Tracy Lindley shares her unique approach to using LinkedIn to build a referral engine and grow her business. She provides insights on optimizing your LinkedIn profile, searching and connecting with dream clients, and communicating in a non-spammy way. Tracy emphasizes the importance of personalizing invitations and creating engaging content on LinkedIn. She also discusses the benefits of building client relationships and overcoming fears when posting authentically. Tracy's LinkedIn strategy has helped her attract bigger clients and generate 10 years of business success.
Connect with Tracy Lindley (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Optimize your LinkedIn profile by including an eye-catching photo, a background graphic with contact information, and a headline that showcases how you help clients.
- Use LinkedIn's advanced search features to find and connect with your dream clients, focusing on building common ground.
- Communicate with potential clients using short messages that highlight what you do and how you can help.
- Make the most of limited personalized invitations by optimizing your profile before reaching out and posting engaging content.
- Building client relationships on LinkedIn can lead to bigger opportunities and referrals, so focus on providing value and maintaining continuity in your messaging.
- Overcome fears and post authentically on LinkedIn, sharing personal stories and experiences that resonate with your audience and showcase your expertise.
Chapters
00:00 Introduction and Background
02:30 Getting Started with LinkedIn
06:41 Optimizing Your LinkedIn Profile
12:43 Searching and Connecting with Dream Clients
18:11 Communicating in a Non-Spammy Way
20:02 Creating Engaging Content on LinkedIn
22:02 Building Client Relationships and Getting Bigger Clients
25:43 Overcoming Fears and Posting Authentically
27:13 Conclusion and Call to Action
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