EP27: Creating a Unique Brand with Your Hometown Attorney, Kristen Shelton
Kristen Shelton, owner of Hometown Attorney, shares her journey of starting and growing her law firm. She discusses the challenges she faced in the early days and the importance of delegating tasks to focus on her expertise. Kristen also emphasizes the significance of creating a unique brand and attracting the right clients by showcasing her personality and style. She shares her strategies for lead generation and client acquisition, including the power of referrals and the importance of providing an exceptional client experience. Kristen also provides insights into the decision-making process of leasing vs. buying a commercial property and offers tips for lease negotiation and minimizing risk. Lastly, she shares valuable advice she would give to her younger self she first started.
Connect with Kristen Shelton (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Delegate tasks that are not your area of expertise to focus on what you do best.
- Create a unique brand that showcases your personality and style to attract the right clients.
- Referrals and exceptional client experiences are key for lead generation and client acquisition.
- Consider the financial implications and responsibilities when deciding between leasing and buying a commercial property.
Chapters
00:00 Introduction and Background
00:55 Starting Your Business and Hiring the First Employee
09:19 Lead Generation and Acquiring Clients
12:50 Changes in Lead Generation and Client Acquisition
20:36 Budgeting When Renting and Lease Negotiation
26:32 Minimizing Risk as a Business Owner
30:58 Advice for Younger Self
31:42 Conclusion and Contact Information
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