In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey also highlights the changing algorithm and platform behavior of Facebook, which led to decreased visibility for groups. Ultimately, she decided to prioritize her podcast and focus on her platform of choice, LinkedIn.
Connect with Lindsey Wigfield (Host):
Takeaways
- Creating and maintaining content for a Facebook group can be time-consuming and challenging.
- It is important to align the focus of a group with one's expertise and interests.
- Changes in algorithms and platform behavior can impact the visibility and effectiveness of Facebook groups.
- Prioritizing and focusing on a specific platform or channel can lead to better results and efficiency in marketing efforts.
Chapters
00:00 Introduction and Background of the Facebook Group
01:33 Misalignment of Group Focus and Expertise
08:59 Impact of Algorithm and Platform Changes
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